25 Hot Selling Money Making Reports
(1) EARN BIG MONEY IN A BUSINESS ANYONE CAN OPERATE
Here is business anyone can operate, making excellent profits. This is NOT a little-known business and is one you are probably already aware exists. The business I am writing about is NAME LISTS.
Run the following advertisement over your name:
RECEIVE HUNDREDS OF BIG MAILS FREE. GET LISTED FOR 10¢. (YOUR NAME AND ADDRESS).
When names begin coming in, type them on name and address labels which you can get at a stationery store.
2) Sell your lists for about $4.00 per 100 names and $30 per thousand (many charge $40 per thousand).
3) Make a list of the major mail order houses which advertise in the Mechanics and Women’s magazines and send a printed post card to each of them explaining your offer to sell mail-order names to them typed on gummed labels.
4) The original remittance of 10¢ you received from the individuals who requested to be listed with you will pay for your acknowledgments to them (and you can enclose your other offers to these people for more profits).
(2) FUNNY LINES FOR CASH
You can sell your good jokes to all kinds of comedian and
cartoonists if you follow simple procedures when submitting. But
like Greeting Card writing, this is an extremely competitive
field and unless you are very good, you cannot expect to make a
living at it.
Start by looking through the latest edition of the Writer's
Market under Gag Writing.
You might be surprised at the large number of cartoonists
looking for work, and even more surprised by the kind of work
they're seeking. Make a study of this section of the book before
you start writing gags and making submissions.
One idea: when making your first set of submissions, include a
card that reads as follows: Thank you for the submission, but I
am returning them because they are:
___ Not suitable for my markets ___ Not professional
___ Not funny enough ___ Not funny at all
___ I don't need new submissions at this time
Expect to see the last slot checked off frequently. What this
card will do is show you who is most impressed by your work and
who might be a better bet for a future sale. If you sent your
best batch of gags to someone you thought could use them and he
says they aren't funny at all, why waste postage trying to
change his mind?
If you want to give this a try, start writing gags immediately
and file a lot of them, several hundred if possible, before
making your submissions. The more you have to choose from, the
better your choices will be and the better your chances of
making a sale. Be aware that payment for cartoon ideas is not as
good as for greeting cards.
If you get some positive response from your submissions, you
might even want to start hanging around at comedy dubs. Young
comics need the very best material that they can get if they
hope to make any sort of name for themselves, and many will be
happy to pay two to five dollars for a good line. Provided, of
course, that you don't turn around and resell it to someone else
the next day.
Don't forget that many daily newspapers and magazines pay cash
for good jokes but they tend to get swamped with submissions, so
unless you have a lot of faith in your idea you just might be wasting postage.
(3) HOW TO COPYRIGHT WHAT YOU WRITE
If you are the author, you can copyright books, poems, directories, catalogs, pamphlets, leaflets, cards, single pages and publications such as newspapers, magazines, reviews, newsletters and bulletins. Also, scripts,, lectures, sermons, maps, monologues and cartoons. In essence, you can copyright almost anything that you write or draw, provided you comply with the following procedures.
1. PRODUCE COPIES WITH COPYRIGHT NOTICE
Produce the work in copies by printing or other means of reproduction. It is essential that all copies bear a copyright notice in the required form and position. As a general rule, the copyright notice should consist of three elements.
a. The word "copyright", the abbreviation "copy", or the symbol "c" printed within a circle. Use of the symbol may have advantages in securing copyright in countries that are members of the Universal Copyright Convention.
b. The name of the copyright owner (or owners).
c. The year date of publication. This is ordinarily the year in which copies are first placed on sale, sold, or publicly distributed by the copyright owner or under his authority.
These elements should appear together on the copies.
EXAMPLE: Copyright 1988 John Doe
For a publication printed in book form, the copyright notice should appear on the title page or the page immediately following. The "page immediately following" is normally the reverse side of the page bearing the title.
2. PUBLISH THE WORK.
3. REGISTER YOUR CLAIM IN THE COPYRIGHT OFFICE. Promptly after publication, you should send the following material to the Copyright Office.
a. Application for Registration. (For books, booklets, pamphlets, reports, etc., use form A).
b. Two copies of the edition of the work as published.
c. Registration fee of $10. Do not send cash. Payment must be in the form of a money order, check, or bank draft, payable to the "Registry of Copyrights" send everything to: Registry of Copyrights, Library of Congress, Washington DC 20540.
IMPORTANT: Copyright protection will be permanently lost unless all published copies bear a copyright in the form and position as described above. When a work has been published without notice of copyright, it falls into the public domain and becomes public property. After that happens, it serves no purpose to add the notice to copies of the work, and doing so may be illegal. For further information concerning copyright laws, write to the Registry of Copyrights (address above) for two free booklets - General Information on Copyright, Circular 1, and - Copyright Law of the United States of America, Circular 91. Also request several applications - Form A
(4) HOW TO GET RICH GIVING AWAY SOMETHING FREE
The best of all worlds is to have a product you can give away
free and still make money. That world exists. The product need
not be expensive or elaborate. It can be something simple - a
sticker with a happy face, a pen with a logo, or some other
This marketing approach is excellent because you can give the
product away, charging the recipients only a nominal fee for
postage and handling. If you price your shipping fees correctly,
you can make thousands of dollars a month.
So how do you let people know about the gifts you have waiting
for them? The best way is by placing classified ads in national
magazines, an enormously successful method. Small classified
advertisements in such national publications as Popular Mechanics,
and The National Enquirer produce excellent returns on such
items, National publications such as these sell millions of
copies each week or month. Even a tiny return from this kind of
large readership means thousands of dollars in your pocket. One
advertiser noted his ads have generated returns of seven times
the cost of the classified ad. Other advertisers have done even
To put together your own ad, begin by studying the classified ads
in these national publications. Study every issue you can find..
Note the ads that show up issue after issue. These marketers have
created a money-generating format, and they're taking full
advantage of it.
Study the long-running ads. Note that they're short, but they
contain a nugget of appeal that makes you want to send your money
Now try drafting your own ads. write several versions that you
can try in different national publications. The ad should be
simple but hard-hitting. You want the reader to respond
immediately. Use the words that create an attractive picture of
your product for the reader.
You don't have to charge much for your giveaway product. Aim for
high sales volumes at low prices, a proven technique in this
market. If you come up with an ad that grabs reader's interest,
the money will flow your way.
The technique of advertising giveaway products that people can
receive for the cost of postage and handling has proved so
successful that there's even a magazine devoted to showing off
the free items that are given away by companies throughout the
country. This 32-page bimonthly magazine is called Freebies. It
is chock full of these free-for-postage-and-handling items. For a
copy of the magazine, information about listing your product, and
a rate card, write to Freebies, 407 State St.,Santa Barbara, CA 93120. (805) 962-9135.
(5) $1,200 A WEEK "HANDING OUT" A SHEET OF PAPER TO OVERWEIGHT PEOPLE!
That sheet of paper is a basic diet plan. We all know that people
are always looking for a new diets to supplant the diet they
failed to follow last week. You can profit from this basic,
simple diet plan by giving it away free, charging the dieter only
a small amount for postage and handling. You can make thousands
of dollars a month.
Alternately, you can hand out an ad circular promoting a special
diet research and developed - and wait for the orders to come in.
One man I know was getting back 42,000 for every 1,000 he
The best way to reach these dieters is buy classified ad space in
a national magazine or newspaper, a proven successful marketing
technique. Ads in publications like Popular Science and The
National Enquirer yield excellent returns on these ads. Because
millions of copies are distributed each month, even a small
response means thousands of dollars in revenues.
To create your ad, start by looking over the classified ads in
the publications. Study back issues and mark the ads that show up
consistently. Note that the ads are short but provocative. You
can bet these marketers are making a bundle.
Draft your own ads. They should make their point simply. You want
the reader to jump on the offer a diet that will cause weight
Don't attempt to pass yourself off as a diet expert. Food science
is a broad and complex field. Telling people to undertake radical
diets is a risky undertaking, because some people can kill
themselves if they combine strong willpower with a physiological
makeup that you, and even they, may not be aware of. And, wild
diets are rarely necessary. The average person needs only some
Keep you recommendations mild. Keep in mind that for most people,
the quantity of food they eat is the issue. All most people have
to do to lose weight is to cut the quantity of each food they eat
each day. They would have to cut very few foods out of their
diet, although the United States government recommends cutting
fat calories to less than thirty percent of the diet.
Obtain a copy of the United States government recommendations for
daily diet from the Government Printing Office in Washington, DC,
and build a menu around that. This will provide a safe, moderate
diet approach to those serious about dieting carefully.
With a carefully designed diet and the use of direct response
advertising in classified ads in national publications, you will
be able to make impressive profits each month.
(6) HOW TO MAKE BIG MONEY WITH A MAIL FORWARDING SERVICE
Mail forwarding services are emerging into their own as big business. Basically all that's involved is setting your home address or post office box up as a mail drop - the receiving station - for anyone wanting to use your address as his own.
You receive all this incoming mail, check it against your files, and forward it on to your customers. For this service, most mail forwarding services 25 to 30 cents per letter forwarded. Ten letters per month at 30 cents per letter is only $3 per month, but the secret is in volume. For instance, if you had 300 customers, each of them paying you $3 per month, you'd be grossing $900 for little more than rubber stamping a forwarding address on envelopes. Some companies of this type charge a $10 registration fee, and then 20 to 30 cents per letter.
All you need to set up a business is a card table in your garage, a rubber stamp that says: Forward to - and a ball-point pen with which to write your client's proper address on the envelope. We suggest that you set up your place of operation in your garage in order not to interfere with the "living space" in your home, but if you're lacking in a garage, there's no reason why you can't set this business up in a corner of your living room.
People use mail forwarding services for a wide variety of different reasons. Some people are "on the road" much of the time and don't want their mail piling up in their home mail boxes; some people "just want" a different address from their own; some people want certain kinds of mail delivered to an address other than their home address; and then, some people are trying to "hide" their true addresses.
To get people to use your mail forwarding services, the easiest way is to run a small classified type ad in some of the national tabloid publications. Such an ad might read something like:
USE OUR ADDRESS AS YOUR BUSINESS ADDRESS!
Complete mail forwarding service. Confidential, same day
service, $10 per month. Register today. ABC Mail Forwarders,
123 Main Street, Anytown, USA 30136
Of course the above ad is just a quick example of how your ad might read, but this is an ad we've ran successfully for a number of years and have enjoyed great success with The main thing is to write your ad so that it solves a problem - gives the reader an idea - for the person in the market for these kinds of services.
A lot of people use this business as the basis for any number of other mail order programs they've got going - other related businesses that pretty much coincide without a great deal of extra space or work, include: Co-Op Mailing Services, Commission Circular Mailing, Private Mailbox Centers, Wrapping, Packaging, and UPS Services; and even Copy Centers. It's an easy business to operate, inexpensive to start, and definitely a source of never-ending supply of extra cash.
(7) How To Get 100,000 People To Send You $10 Each
NO! It's not what you think. Although the title of this material may
appear quite gimmicky, it is really about one of the best information
products in the market.
YOU CAN MAKE MONEY GIVING AWAY FREE COMPUTER DISKS...
Make your own wah, or information disk and GIVE it away, only charge $10.00 S & H!
THE $10 HOTCAKE
You can sell the disks outright for as much as $49 each, which is the usual
published retail price of a software title. However, a faster and easier
way of making money with the disks is simply to give them away!!!
(8) HOW TO SELL PINE CONES!
Ordinary pine cones, of any size, can be made to look almost
exactly like tiny owls simply by adding "eyes" which can be
purchased at any hobby or craft shop. The cute stylistic little
creatures can then be mounted on stained or burned plywood
plaques, a hanging device or hook added, and they sell like
Mount the little birds on a small limb or twig, glue the whole
scene onto a plaque background of any kind, display them and
people will want them.
Sell them singly or in groups. Start with one large "mama" owl,
then add two or three "baby" owls for an attractive grouping.
They are cute.
Find an old limb with a knot hole, or an old board. Mount a
small bird just inside the hole, or on a twig just outside of
the hole. You have a scene people will love.
The idea of using natural products to make nature scenes appeals
to many people.
One person sells more of these than he and all of his grand kids
can turn out.
Combine cones, pods, twigs, old wood, boards, dried flowers and
leaves. Be creative and use your imagination. You can make money from ordinary pine cones.
(9) HOW TO MAKE MONEY FAST, RENTING MAILING LISTS
Anyone wanting or needing to build a fast source of income should definitely consider establishing a mailing list rental business. All it takes to get started is your time, and once you're organized, you can easily parlay this business into a $100,000 a year income.
The first thing of course, is the compiling of names for your mailing list. This is done simply by noting or listing on 3 by 5 index cards, the names/addresses on all your incoming mail. Arrange these cards in zip code and alphabetical order, and you're almost ready for business.
To build your list of names, simply run an advertisement in as many of the mail order publications as you can afford, offering a free list of 100 mail order buyers for a self-addressed, and stamped envelope. And again, as you get these responses to your ad, list their names/addresses in your card file system, and file them alphabetically with your other cards.
When you've got a thousand names in your card file, the next thing is to purchase a box of self-adhesive or peel and stick labels, and type your names/addresses onto these sheets of labels. Type up 31 sheets - 33 labels to a sheet will give you 1,023 names on 31 sheets of labels - take these sheets of labels to your nearest photo-copy shop; copy them onto plan paper masters and you're ready for business.
Meanwhile, be sure to file your plain paper masters and hold them/guard them with your life. You can send out the labels you typed on to your first customer.
Look through all the publications offering advertising space for mail order operators - clip out and study those advertisements offering mailing lists - and from these, make up or have made up for you, a similar ad for yourself.
You should be offering your lists for one-time-use at $5 per 100 names; $20 for 500 names; and $35 for 1,000 names.
Check with your paper supply sources for best wholesale prices on reams of plain paper, gummed labels, and the peel & stick kind. At the same time, explain what you're about to do with the owner or operator of your local copy shop, and arrange a deal whereby you can copy your names at reduced prices, so long as you provide your own paper.
Then, when your orders start coming in - you simply take your "master mailing list sheets" to the copy chop, copy them onto plain paper, gummed or peel & stick labels, and send them out to your customers. Basically, we suggest that you do all your copying once a week, package all your orders, for that week, and drop them off at the post office with just one trip.
Much of the time, you can get free advertising and at the same time pull in a lot of new names of people who are interested in mail order, by writing and submitting articles to the various mail order publications. If you arrange such a deal with a publishers, run your mailing list ad, and tag your articles with something such as: For more information or if you have a particular question, write to me at...
It would also be good idea to check out your own capabilities of producing and mailing out a mail order ad sheet - just a one-page flyer with 3-columns of ads on one side and a full page advertisement of some program or product you're promoting on the other side. Then, with such an ad sheet, you contact all the mail order publishers and offer to run their ad in your publication if they'll run yours in their publication.
Whenever you're adding a new name/address to your card file, always indicate whether or not you've received an order from that person. You should also number your mailing lists - write "01" on the cards of the first 1,000 names you type up onto masters, "02" on the next thousand and so on until you retire or sell your business.
Finally, when you've accumulated 5,000 or more names in your card file - incidentally, you can easily store your 3 x 5 cards in old number 6 envelope boxes or even shoe boxes. Whenever you're our shopping, simply ask the store manager or owners if they have any such boxes that they can give you.
Once your list contains 5,000 names on file, you can begin contacting some of the national list brokers and make arrangements for them to broker, or rent, your list for you. Usually, they get 20% of the rental fee each time they rent your list - a small price to pay when you consider that these people may rent your list 50 to 100 times per year. They do all the advertising and selling for you. Your only responsibility is to make the arrangements to get the lists to the rental customers.
(10) HOW TO MAKE MONEY WITH YOUR JUNK MAIL
The term "junk mail" is a well-known term. To the common guy or gal on the
street, "junk mail" to them is advertising flyers from the local grocery
store and pizza shop that arrive in their mail every day. To the mail order
dealer, it means something totally opposite because a mail order dealer in
St Paul MN is not going to get a pizza ad for a shop in Jackson MS.
Therefore, "junk mail" refers to pyramid schemes, chain letters and other
worthless information that you are inundated with as a newcomer. Often you
will get so much of it that you will think this is all mail order has to
offer and quit. THIS IS NOT TRUE. This is only one phase of the mail order
industry - and it's too bad that beginners get hit with the bulk of it.
As you continue to grow in the mail order business, the amount of "junk mail"
you receive will diminish compared to the legitimate offers and orders.
This is how you know your business is growing in a successful direction.
Back to the matter at hand. How can you make money with this mail?
One way is by studying and analyzing the piece of mail from a marketing
standpoint. Since people obviously are making money with "junk mail"
(it would have phased out long ago if it didn't) it's up to you to find
out HOW they are doing it.
Is it the words they use? Normally, "junk mail" offers appeal to a person's
emotional wants and desires. They claim to offer hidden secrets, untold
wealth and quick cash. They make false claims by telling people they can now
send their kids to college, buy their wife a beautiful diamond ring, take a
well-deserved vacation to an exotic tropic island and pay off all their
When the person reads this stuff and forms visions of sugarplums in their
heads, they will rush right away and send away for the product immediately.
What made them believe you? How was the "junk mail" written to cause a person
to immediately react in this manner? These are things you have to study and
determine. Then, use this new found knowledge to sell your own product.
The problem with "junk mail" is that if a person gets all hyped up and sends
away for the product they have built it up to be bigger-than-life. And when
the product or information they ordered arrives, it simply is a sheet of
paper or another piece of "junk mail" trying to sell them something else.
The person feels cheated, stupid, and taken advantage of.
People may always exist that will respond to this type of "junk mail."
But you can use the same marketing concept to provide the people with
something REAL. This way, they won't feel cheated, stupid and taken
advantage of. This is where the "junk mail" authors who wrote this stuff
in the first place overlook the true marketing potential.
More money could be made if the person buying something is satisfied and
makes a repeat purchase. In fact, newcomers are eager to learn and will
buy anything to get started learning. By taking advantage of them only
means that you will make one sale in that person's lifetime. But if the
product is good and worthwhile - they will order from you again and again.
Many newcomers today will be big businesses tomorrow. And I'm sure if a
newcomer found a honest company that really helped them break into the mail
order field they would continue to do business with them when they really
did make millions of dollars. See what I mean? The back-end sales for a
lifetime would be worth the investment.
I'm not saying that you can take a piece of "junk mail" claiming to make the
person $1 million in 30 days or less and turn it into a valuable and
worthwhile product. Since this is a downright lie, there is no way to market
this honestly. However - you can study the piece of "junk mail" to determine
what words and phrases were used and how the ad is written so you can
understand how to present a REAL product that people will be eager to buy.
Then, pass the word and tell every new person you come into contact with
about these pie-in-the-sky-schemes. You might even want to try writing to
some of the people listed on the chain letters. Explain how all this "junk
mail" only appeals to their emotional needs and how the company who
originally wrote these materials are USING them to only get their money.
If everyone passed along this information - it wouldn't take very many years
before we could put a stop to all this nonsense.
If people slack off on buying it and see the scam for what it really is the cons will diminish!
(11) HOW TO CAPITALIZE ON THE HIDDEN PROFITS IN JUNK MAIL
Don't just glance at your junk mail and throw it away! Save it - it can put extra money in your pockets! As a matter of fact, you can make some "easy" extra money with all your incoming mail...
First off, take a pair of scissors and clip off those canceled postage stamps. Put them in a shoebox or envelope box and save them until you have a box full, and then send them in to either Fun Mates, PO Box 6466, San Francisco, CA 94101; DuVall Press, 920 West Grand River, Box 14, Williamston, MI 48895; or to any of the stamp collection outlets you see advertised in all the magazine and gossip-type papers. They'll pay you $15 to $20 for each box of stamps you send to them, and if they should find a "truly valuable" stamp in with those you send in, they'll pay you even more.
The next thing is to save all those envelopes after you've clipped off the stamps. Be sure that each of your envelopes has a return address in the upper left hand corner - if it doesn't, and you know the return address, write it in. Save these until you've accumulated a box full, and then send them in to either Prime Source Lists, 103 Washington St., Morristown, NJ 07960 or to the List Buyers Group, Manalpan 1000 Office park, Manalpan, NJ 07726. These companies will pay you $10 to $20 for each box of envelopes with return addresses - and a visible postmark - that you send to them.
From here, you simply save all the sales letters, advertising circulars, and other materials you receive - later on, you simply package it into 9 x 12 envelopes and send it out to people who pay you to send junk mail to them. Indeed, there are literally "millions" of people out there who will pay you to send them package of junk mail!
Here's how you make it work: Pick up a copy of all the mail order publications you can find - check the classifieds section specifically for people "selling big mails". When you spot one of these ads that looks especially appealing, clip it out, take it to the near-by print shop and have them type-set some kind of name, and your address "in over" the name and address on the ad you clipped out. Run the finished product through the copy machine a half dozen times - clip out and paste enough of these onto an 8 1/2 x 11 sheet of paper to fill up the whole page - and then have 50 or a hundred of these sheets of ads either printed or copied for you. Take these home and save them until you're ready to advertise.
When that day comes, you simply clip out one of these ads, and along with your letter and payment requesting advertising space, you send it in to the publication you want to advertise in.
Back to all those mail order publications, you've collected... Check all those listings of "Big Mails Wanted", jot their names and addresses down on 3 by 5 index cards and file these in zip code order and alphabetically within zip codes. You then write a letter or make up a sale circular stating that you would like to supply these people with "Big Bundles" of Big Mail on a regular basis - about once every other month for $20 a year. Have a supply of these letters printed or copied for you, fold them up and send them off to each of the names you've collected of people interested in receiving Big Mails... Nothing to it, once you start the ball rolling, the orders will come in and all you'll have to do is: Keep looking for names of people wanting Big Mails; keep sending out your sales letters offering to send them bundles of big mail on a regular basis in exchange for whatever fee you want to charge; and then, fill up envelopes to these people with junk mail you've received and accumulated...
Once you've got your first orders, take some of the money and use it to place your ads in the mail order publications you've seen or know about. At the same time, besides getting your name on as many mailing lists as possible, send in a letter to the publications carrying lists of people wanting Big Mails and request that your name/address be added to their regular list.
How do you get your name on mailing lists? Take a stack of postcards and type or write out: Please send more information, and either print or type your name/address below it. Then you go through the ads carried in all the publications you want to wade through, and address one of these cards to each of these advertisers. Within just a few days after dropping these cards in the mail, you'll be inundated with all kinds of offers and opportunities - what most people call junk mail.
You can develop and/or refine this program even further by collecting/compiling and selling or renting the names from the people sending things to you in the mail - this is how many people compile the mailing lists they rent/sell - or you might want to make up a dynamite sales letter, offering to send a couple of hundred names per month to people interested in receiving names for their mail order business, for $50 to $100 per client per year. If you opt to pursue this line of development, your best bet will be to concentrate on selling all the small mail order publishers - again, much of the who and where can be compiled from your incoming mail...
Of course, if you've got a "red hot" line of products you're trying to sell by mail order, this little operation can just about pay for all your postage costs. You simply include one of your advertising circulars with each Big Mail package you send out. It works - Anyone can do it - So have at it, and the best of luck to you!!
(12) HOW TO MAKE BIG DOLLARS WITH BUMPER STICKERS
This is the kind of business that might grow out of a
conversation over a couple of beers at your favorite tavern.
Imagine for a moment this scenario: Someone suggests that the
owner should sponsor a summer picnic or softball game. The
question then comes up as how to advertise it, and someone
suggests bumper stickers. And the basics of a very lucrative
business are set in motion.
As you consider this idea for a source of income, your first
decision will be whether to first line up the people willing to
"wear" the bumper stickers on their cars, or the business owners
who will want to advertise in this manner.
A good friend of ours started such a business several years ago,
and he found it easier to sell the business owner by telling him
that 100 to 200 people were all set and willing to wear his
bumper sticker advertisement, because such people were known to
be in the area.
All this boils down to a recommendation that you talk to your
friends, neighbors and co-workers first. Get as many of them as
you can to agree to "wear" a bumper sticker. You might offer to
pay $10 for three months, or $5 for six weeks. With inducement of
money just to put a bumper sticker on their cars or trucks, you
won't have too many turndowns. One person we know runs an ad in
his weekly shopper newspaper, advertising the fact that he pays
money just for "wearing" a bumper sticker. And of course, don't
overlook the pulling power of all the bulletin boards in your
This is an ideal business for constant free publicity write-ups in
your local newspapers, plus interviews on radio and TV talk
shows. At first, you'll want as many people as possible to "wear"
bumper sticker ads. What you'll want to stress in any publicity
write-ups or media interviews is the fact that you've got the
"vehicles for exposure" lined up and organized so that any
potential advertiser needs only to give you a call, and you can
launch his advertising program immediately.
Next, you check w a number of printers and determine the cost to
to have bumper stickers made to order. Generally, you should be
able to get a thousand bumper stickers for $100 or less. Whatever
the cost, this initial outlay should be absorbed by your charge
to the advertiser.
So let's suppose you've got 100 people lined up to "wear" one of
these bumper stickers on their cars for six weeks. Figure the
bumper stickers will cost $100. Now, the problem of what to
charge the advertiser.
You should always charge on a "per-car" basis, i.e., on a basis
of circulation, as newspapers do. So, you charge $5 per car per
week, with 100 cars. This comes out to $500 per week, or $3,000
total for six weeks, from the advertiser. Subtract $100 for
getting the bumper stickers made, add $500 as payment for the
cars "wearing" the bumper stickers, and you would end up with a
profit picture of $2,400 for those six weeks.
In the beginning, you should be the one calling potential
advertisers and doing all the selling. Once you've got your first
program organized and running smoothly, your next step is a
natural multiplication of your efforts. Run an ad in your local
paper for commission sales people. Brief them on the basics and
get them out on the street selling advertisers for you.
The best time to launch a business of this kind is during the
fair weather seasons, or just in advance of general political
elections in your area. Once established, however, the business
can, and should sustain itself year round.
The selling "keys" to this kind of advertising are basically the
same as those enumerated for "word of mouth" advertising. You've
got people all over town spreading the word--talking about the
advertiser. And these people are saturating the area with the
advertiser's name and message wherever they go.
It's easy! It's simple! and it works! Compared with other, more
traditional advertising methods, bumper stickers advertising is
very low in cost.
One of the tricks of the trade is in using short, snappy, even
humorous slogans or telegram styled messages. For instance:
Anderson's Cafe---6th and Main---That's where I'm going---How
about you? Another idea is to make the lettering on the bumper
stickers luminous to the headlights of the cars following. Most
important, be sure to make your lettering easy to read, and the
message easy to comprehend at one glance.
Actually, you could start at the front of the yellow pages in
your phone book and probably never run out of places ready to be
sold on your -plan of bumper sticker advertising. Some of the
more traditional places to sell this kind of advertising include:
Taverns Pizza Houses
Physical Fitness Clubs Political Campaigns
Radio & TV Station Movie Theaters
Travel Agencies Trade Schools
Auto Repair Shops Insurance Companies
Flea Markets Newspapers
Appliance Repair Sporting Goods
Special Local Events
The important thing is to always be creative in your selling
efforts. Always show the prospect how his business can grow from
advertising in this manner, you propose, and how your method is
more positive, more responsive, and lower in cost than the more
Remember, too, the more clever or "catchy" the message on the
bumper sticker, the more it will make people talk and respond.
For ideas along these lines, go back to the yellow pages of your
telephone book and read all those short, crispy one-liners.
Remember also that advertising is a form of "brainwashing" and
the more people see the message the stronger that message is
imprinted in their minds. Therefore, when they need or are in the
market for the services or product offered by the advertiser,
they'll quickly refer to the strongest, easiest to recall
advertising message in their minds. And that, of course, means
that if the prospect sees a specific advertising message on the
bumpers of the cars in front of him day after day, when he's
ready to buy, that particular advertiser will be the one he will
You can expand this business to include magnetic sign on the
sides of cars, saddle-back signs on the back of cars, and even
signs in the yards in residential neighborhoods. As I've
explained in this report, line up your "method of exposure,"
determine your costs and then go after the advertisers. It can be
a very easy way to achieve real wealth and independence for yourself.
(13) HOUSE NUMBERS - THE "INSTANT PROFITS" BUSINESS
1999 by Home Business Publications
Anyone who lives in a city has ready access to an old standby that's always good for a daily income. In Los Angeles for example, it is not unusual to work about four hours, spend less than $3.00 for materials, and take home $50 - $100 for a day's work painting house numbers on curbs!
There are almost never any rules for house numbers in residential areas -- some have large numbers on the door, others small numbers or names on their mail boxes, on the side of the house (under the ivy or behind the rosebush) and still others with no markings whatsoever.
If you have even tried to find an address in a strange neighborhood, you have undoubtedly experienced the frustration of looking for a house number where there are none displayed. Most people understand this frustration, which is why it is not difficult to make money solving the problem.
To get into the curb painting business, all you need a set of number stencils and a couple cans of fast drying spray paint. Then find a neighborhood that needs house numbers on the curbs and go to work!
The procedure is to paint on the numbers first, then go up to the house, explain what you have done and ask if they would care to contribute a dollar or two towards your expenses and labor (leave the actual amount up to them). Since you are not charging for your service (only accepting donations), you will seldom if ever, need a license or permit (if in doubt, check with city hall or the county clerk's office). That is all there is to it!
Although there are many variations, the system described here is recommended for beginners. You can always alter your procedure after you have a little experience under your belt. If you ask the people first you may do fewer numbers for nothing but you will also get fewer contributions.
Technically you also will be contracting for service and therefore fall under many laws that don't apply to "volunteer" work and contributions. Asking the occupants first gives them the opportunity to say no.
Many people that would not otherwise pay (renters, visitors, people in a bad mood, or those with something else on their minds for example) will feel obligated to contribute when you tell them you have already done something for them and would appreciate a donation if they think it was a good job.
A psychologist would tell you that you have just switched the question from whether or not they want to pay to have their curb painted to whether or not you did a good job! It's very tempting to get into various styles and color combinations, but resist that temptation.
One well-meaning but unsuccessful curb painter started out with a can of white latex (background) and dark green enamel for the letters and proceeded to ASK PEOPLE if they would like him to paint their number on their curb. He didn't do very well!
Color options might be OK for those rare people who ASK for a custom job -- but the easiest, fastest, cheapest and smartest ways is to use black fast drying paint and metal or hard paper standard style stencils.
After getting started, you can design your stencil holder so to hold 4 or 5 numbers that can be slipped in and out rapidly. Your holder should also be engineered to place all the numbers about the same height from the street (and the top of the curb).
Other extras may include a can of fast-dry cement colored paint (you might to mix the color yourself) to correct mistakes or cover curb blemished.
Also, some making tape, edging paper and fast-dry white in case someone asks for a white background (in this case, you simply white over the already painted numbers, re-do them).
Note that the fast-dry requirement is to allow you to move fast -- to be able to change the numbers rapidly and make any necessary corrections without making a mess.
Of course, it always helps to look presentable. Dress for the area you are working in so you won't frighten or alienate the residents that you want to contribute. You want them to see you as a nice guy who has just done them a favor and is performing honest work in exchange for volunteered payment.
All of the number you paint should be the same size, style and color, and should be placed as close as possible to directly in front of the main entrance to the house. Most curb painters use 3 or 4 inch numbers (depending on curb sizes), plain block style, and a dull, fast dry black (or dark green) paint.
For special orders, you can use fancier stencils, reverse image (white numbers on a black background) other colors, or even florescent paint. You can use paper or metal stencils that slide into a holder (you can make yourself), or get a set of brass stencils that interlock. Either can be put together fast and easily cleaned.
The technical procedure is to first determine which numbers go where, something you can usually find out by looking around a little.
Most numbers advance by two's on each side of the street; odd numbers on one side; even on the other. When you are satisfied that you know the correct numbers, set up your stencils, "shoot" the street number, then go up to the house and ask if they would like to donate. Most will, but some won't -- or will not be home.
You can do nothing about the ones who do not care to donate without causing more problems for yourself, so just smile and let them enjoy their freebie. They may be financially embarrassed, just visiting, or planning to move out the next day.
For the ones that aren't home, have some small notices printed that explain what you did and tell them where to send their donation. You can type out several of these on a single sheet of paper, then have copies made and cut them into say 6 per sheet.
You will soon find that painting X number of curbs will generally yield so many dollars in donations, so few "not homers" and a couple of refusals aren't going to ruin you. They correspond to the hot checks and bad debts other businesses have and are considered "part of the cost of doing business" -- except that at least yours don't cost you anything perhaps a penny's worth of paint!
If you do this very much, it might be a good idea to have some inexpensive business cards printed (see WALTER DRAKE, Sources), and place inexpensive ads in community papers.
Some operators hire neighborhood kids to go up and down the streets the day before they plan to work, distributing "flyers" that say you will be there the next day or so paint on their number, that the service is free, but they are welcome to contribute -- and what to do if they prefer.
If you use this system be sure and include what to do if they do not want their house number painted on the curb. This action seems to stimulate donations, and also lets people know what that guy out there is doing to their curb. These flyers can also include an offer to do custom work.
One other alternative is to provide those who donate with a "receipt" that just happens to have your name and other services you offer.
In this business, as with most others, your image is very important. You want to appear as an honest, hard working, but commercial individual (so do any people you hire), who is trying to earn extra money by providing a needed service. This is why a rubber stamped or inexpensive business card and home-made (and copied) flyers are fine.
DICK BLICK, Box 1267, Galesburg, IL 61407-1267. 800/477-8192. Large, reliable supplier of art and related suppliers. Has brushes, stencils, etc. at good prices.
THE KELSEY CO.,P.O. Box 941,Meriden, CT 06450. 203/235-1695. Art and printing supplies, all kinds (including brass and paper stencils suitable for curb painting). Old, reliable co.
DOVER PUBLICATIONS, INC.,31 East 2nd St.,Mineola, NY 11051. Discount books, clip art. stencils, etc.
QUILL CORPORATION, 100 Schelter Rd.,Lincolnshire, IL 60917-4700. 312/634-4800. Office supplies.
NEBS, 500 Main St.,Groton, MA 04171, 800-225-6380. Office supplies.
IVEY PRINTING, Box 761, Meridan, TX 76665. Letterhead: 400 sheets plus 200 envelopes - $18.
SWEDCO Box 29, Mooresville, NC 28115. 3 line rubber stamps - $3; Business cards - $13 per thousand.
ZPS, Box 581, Libertyville, IL 60048-2556. Business cards (raised print - $11.50 per K) and letterhead stationery. Will print your copy ready logo or design, even whole card.
WALTER DRAKE, 4119 Drake Bldg.,Colorado Springs, CO 80940. Short run business cards, stationery, etc. Good quality, but no choice of style or color.
(14) How To Self- Publish Your Own Books, Manuals, Reports Or Newsletters
You can make a lot of money by writing and self-publishing your own material, if you are willing to write the books, manuals, reports or newsletters that millions of people across the United States, and throughout the world for that matter, desperately want to buy.
Today, more than ever before, is the age of information. Twenty-four hours a day, seven days a week, there continues to be an incredible demand for information throughout America and the world. There is an astronomical demand for information-packed books, manuals, reports and newsletters of almost every imaginable kind.
It's really much easier than you might have ever guessed to start filling your bank account with cash from information you possess. People crave information that appeals to their basic needs and will somehow educate or enlighten them. Simply by putting your own specialized information into books, manuals, reports or newsletters, you can start putting a hefty price on information you have no doubt been giving away.
FIND YOUR MARKET--THEN WRITE YOUR MATERIAL
Anyone who can communicate an idea to another person, should be able to get their same message across on a written page. If you are either and expert on some subject, or are interested enough to obtain the information needed for a project, you have what it takes to go from having an idea, to self-publishing your own material in whatever format it develops into.
There are hundreds of publications filled with ads by people just like yourself, who discovered they could make a lot of money writing and publishing their own work. Looking through opportunity magazines, or other publications that cover the field you are interested in, is a good place to start looking for ideas.
Review all the advertisements in the magazines you have chosen to see what popular topics and subjects are being written about in books, manuals, reports and newsletters. Then ask yourself if you can come up with a better way, or have equally interesting information you can present from a different angle, or with a different twist that would also be of interest to the readers in that market. If the answer is "yes," then you can enter that market and also make some incredible money!
CASH IN ON YOUR CREATIVITY AND EXPERTISE
Be creative in developing your material. Perhaps you are aware of some techniques that allow people to accomplish their goals faster in a certain field. Maybe you can think of a better way to cash in on some current fad. The bottom line is that people are hungry for information and ideas, and you can become the writer or self-publisher of information people want to buy.
People are eager to buy information that can help them improve their lives: 1) Financially; 2) Physically; and 3) Emotionally. If you can fill any of those needs with information that can be put onto a written page, there are millions of people waiting to hand over their cash to get it.
KNOWING HOW TO PACKAGE YOUR INFORMATION CAN EARN YOU A FORTUNE!
After you have written your material, you will have to decide on how you will package the information to make it salable. Depending on your market, some packaging will sell better than others. For example, you can print your information in a series of publications, print it in a book, manual, report or newsletter, put it on cassette tapes, or present it at seminars. You can focus on one area, or utilize many areas.
One thing is certain, people are paying billions of dollars to obtain well-packaged information! There are books that sell for up to $100 and more, with manuals coming in a close second. There are reports that consist of 10-12 pages selling for up to $10 or more, while some seminars can cost as much a $15,000 for a single weekend. It may sound incredible to the average person, but people are willing to pay top dollar for information. However, the "packaging" must be perceived as being worth the price you are asking.
But before you decide on how to package your information, you must first consider who your primary audience is, and cater to those people in everything you do.
FOCUS ON SUBJECT MATERIAL THAT IS SALABLE
Information for your subject matter can be found in various places. For the very best results, start with your own field or expertise and turn it into a book, manual, report or newsletter.
Focus on providing your targeted market with simple, understandable, and helpful information. It must overwhelmingly appeal to your customer's wants and desires.
Never forget that this is the age of specialized information. People are completely willing to spend their money for tens of thousands of different forms of information, provided it is useful to them. Your job is to either find a need and fill it, or create the need and supply it.
One of the best ways to get started is to sit down with some paper and write down every subject you have some degree of knowledge about. Your list of subjects doesn't have to be in any particular order. Don't force it. When ideas for headings no longer come easy, stop and start up again at a later time. When you feel comfortable that you have covered most of the areas you know, start picking out the topics that interest you the most. Then you can start researching more material for your writing projects.
FILL YOUR MATERIAL WITH SELF-INTEREST BENEFITS
Many new writers fail to understand that if they expect any hope for business survival, let alone success, they must come to realize early on that a big part of their job is to arouse the emotions and desires of their customers. Your product, whether a book, manual, report or newsletter, must be portrayed as being jam-packed with self-interest benefits.
Millions of dollars in failed business ventures are wasted every year simply because entrepreneurs fail to understand that what they have to say is not necessarily what customers want to hear. You should never forget this valuable lesson. It can make you rich!
YOUR MATERIAL MUST STIR EMOTIONS AND DESIRES
Emotions are what move people to buy anything. Therefore, the job of your product and advertisement vehicle is to move your prospect to buy. You have to stir enough emotions, not only to cause desire, but the rationalization that provides an excuse based on logic.
Even after a prospect makes a commitment to buy your book. etc., they may think they have acted logically. None of your customers will ever admit that emotions had anything to do with their purchase. What you must always be aware of, however, is that logic probably had little to do with a buyer's decision. That is because human actions are often caused by instincts and compulsions that most buyers are unaware of.
As you write your material for publication in any form, or as you develop an ad or other sales package, always think in terms of how a particular benefit will stir a reader's emotions and desires. Try to understand how your product might be perceived by readers by focusing on your own feelings.
ADVERTISING IS VITAL TO THE SUCCESS OF YOUR SELF-PUBLISHING VENTURE
The success of your advertising will ultimately depend on the salability of your book, manual, report, newsletter, etc. Good advertising will make a good book sell better, but it cannot transform a poor book into being successful.
Advertising is vital to any business venture because:
1) It allows a business to deliver their message repeatedly
and reinforce it in the minds of targeted consumers.
2) It allows a business to reach hundreds of thousands of potential customers at a relatively low cost compared to individual sales calls.
3) It allows a business to target their market and test their product.
4) A business identity can quickly be established.
5) A forum for showing a product, together with benefits and advantages
can be established.
BASIC ADVERTISING RULES
Effective marketing is a vast field. It includes using marketing tools such as: direct mail; space and classified ads; signs; radio and TV commercials; business involvement, and more. In fact, the approaches you can take and the methods you use are only limited by your imagination and resources. There are basic rules that do not change, however. They are as follows:
Rule No. 1 - You must get a prospect's ATTENTION.
(Your headline is the most important part of an advertisement.)
Rule No. 2 - You must create reader INTEREST.
(Your ad should be built around an idea that offers value.)
Rule No. 3 - You must arouse the reader's DESIRE.
(By focusing on all the benefits they will receive.)
Rule No. 4 - Your ad must move them to ACT.
(Tell your readers exactly what it is you want them to do.)
In order to avoid making careless advertising decisions that can cost you money, it is important that you understand and participate in your own strategies. That means getting involved and researching what strategy will produce sound advertising.
It is essential that you have a plan before you take action on developing and advertising strategy. Your plan must be based on an objective analysis that has resulted from your knowledge and research.
It doesn't matter what your background is, you can learn to master the type of mail order advertising that is needed to launch a self-publishing business.
Through research and careful planning you can become familiar with the writing skills you will need to create effective adds. Obtain all the information you can from the masters in the business. Read and study every book, manual, report, newsletter, ad, article, and publication you can get your hands on that will help you in developing your own successful strategies and techniques. Then bring all of that knowledge together to obtain winning results.
10 MONEY-MAKING REASONS WHY SELF-PUBLISHING IS THE BEST CHOICE
You become a "self-publisher" by taking your material (book, manual, report, newsletter, etc.) and by-passing all the middlemen. You by-pass the middlemen by going directly to a printer and handling all the marketing and distribution of the product yourself.
As a self-publisher you invest your talent, time, energy and money. The benefits you receive are complete control over your product and all the profits!
Here is a condensed version of 10 good reasons why you should self-publish:
1) Self publishing may be the only way to get published. With thousands upon thousands of manuscripts, etc. being sent to publishers continually, you may not be able to get anyone to even look at your idea. Self-publishing may be your only solution.
2) As a self-publisher you get to keep all of the profits from your sales.
Why accept 4%-6% in royalties from a publishing company when you can have it all!
3) You have absolute marketing and editing control when you self-publish. According to Writer's Digest poll, 60% of the big publishing firms do the final editing; 23% select the final title; 20% will noteven consult an author on the cover design, and 37%
do not involve authors in promoting their own material.
4) Major publishers may receive up to several hundred manuscripts a week. Unless the have already published your work, the odds they will even look at your material aren't very high.
5) When you self-publish you are in control every step of the way. Bydepending on another publisher to make things happen for you, you take the chance of never getting anywhere.
6) By self-publishing you gain the perspective of being able to see the
complete marketing picture from a publisher's point of view.
7) Even if a publisher did accept your work, it would take an average
of 18 more months before the first copy reached the market place.
Self-publishing will save you valuable time. Especially if you can't
afford to miss a market that can quickly pass by.
8) Waiting for a letter from a publisher that never comes can be
frustrating and embarrassing. Self-publishing eliminates the
waiting and wondering.
9) When you self-publish and get more directly involved in marketing
you will obtain a more total business picture.
*(15) HOW TO MAKE BIG MONEY AT GARAGE SALES, FLEA MARKETS & SWAP MEETS.
BAGGING BUYERS WHO ENJOY THE THRILL OF THE HUNT
Flea markets, or swap meets as they are also known, is the mother of all garage sales. For any of you that haven't yet been initiated, they are nothing less than part discount store and part carnival.
Whether economic times are good or bad, flea markets remain the best place to buy almost anything for yourself or your home at affordable prices. That's why at the first sign of sun up on a Sunday morning the giant drive in theater parking lot in El Cajon, California; the Orange County Marketplace in Costa Mesa, CA, or the Annex Antiques Fair and Flea Market in Manhattan come by the hundreds carrying flashlights before vendors have even finished setting out their merchandise.
Experienced shoppers theorize that by 9 a.m. the truly valuable items will already be gone. But still the carnival-like atmosphere keeps the crowds coming, and going, and coming. Buyers are poking among everything - records, chrome wheels, music cassettes, antique furniture, tools, car seats, saddles, World War I gas masks, porcelain dolls, fishing lures, doll furniture, T-shirts, stereos, polished rocks, quilts, sunglasses, and just when you think you've seen it all, a clown starts selling balloons!
AS A VENDOR YOU CAN MAKE INCREDIBLE PROFITS IN A SHORT TIME!
It has been estimated there are over 20,000 flea markets operating each weekend across America, totaling more than $5 billion dollars in sales.
Among the thousands of flea markets, the Rose Bowl market at Pasadena, California really stands out. That's probably because there are 3,000 dealers and, by mid-afternoon, over 50,000 shoppers, all of whom are there to find a treasure and the ultimate bargain.
The Rose Bowl market is an intimidating seven acres, and you would be amazed at what people buy. There are watches, antique fountain pens, pressed glass. Oriental rugs, Indian pottery, art, and weapons.. authentic dinosaur bones setting alongside old rusty metal doo-dads. No one, including the vendor, knows what the doo-dad is, but someone pays $25 for it anyway. From the buyer's point of view, he came looking for a genuine treasure, and this may be it! It seems incredible, but it seems people will buy anything!
DECIDING WHAT ITEMS YOU SHOULD SELL
Aside from the size crowd you can expect, flea markets, swap meets, and garage sales have something in common. Garage sale type items account for a part of the merchandise being sold at a swap meet, but homemade crafts and new merchandise are also widely available.
Many vendors purchase new products at below wholesale prices, and make huge profits. Those who have gone through the initiation process report earnings of up to $5,000 per weekend and more. The key to successful flea market sales is to display attractive, interesting, impulse-buying merchandise at attractive prices. And mixing second-hand pieces with new or more common items that sell well, can be quite a challenge. But once you get a feel for what people expect, and fill that niche in the market, you'll be on your way to making more money in a single day than you ever thought possible.
HOW TO ATTRACT THOUSANDS OF BUYERS TO YOUR SPACE
There are hundreds, or in the case of the larger meets, even thousands of vendors who set up to sell their merchandise at flea markets. If you want to get the attention, and keep it, of everyone from those who showed up with flashlights to those entire families who came dressed up from church to browse, you must somehow stand out from the others.
Strategy is everything. For example, experienced shoppers usually make a reconnaissance tour along the outside circle of a flea market, knowing that the less experienced dealers are there. Then they slowly work their way inward to the more heavily trafficked middle section.
It also helps to know a little about the "history" of items that are antique, collectibles, or can otherwise become a conversation piece. If an item has a history, it's automatically worth more money.
Don't be afraid to talk to people who stop at your space to browse. From a shopper's point of view, one of the great delights of flea markets is the conversation. People are attracted to dealers who are storytellers, loaded with fascinating information about the items they have for sale. And be a conspirator. If your customer has gotten a great bargain, let them know.
Setting up a canopy will not only give your space a professional store-like appearance, it will also give you protection from the hot sun or rain. After setting up your tables, arrange your wares and display merchandise in an organized manner. Remember, a junked-up messy area can take away from the value of some items. It can also cause people to start tripping all over the place.
If you set up signs make certain they are neat and easy to read. Be creative in your approach to getting people's attention and interest. Balloons tied to your tables, canopy, etc., is a attraction that gets attention, for example.
Don't be embarrassed to bargain. In fact, you'd best be prepared to haggle, because everyone expects it. It's part of the flea market tradition.
WHERE TO FIND GREAT DEALS AT BARGAIN PRICES
* ANNEX ANTIQUES FAIR AND FLEA MARKET, 26th Street at Sixth Avenue, Manhattan. This is one of the premier antique and collectible
shows in the world. Prices range from $1 for common collectibles to $20,000 for a platinum-and-sapphire necklace. Open Saturdays and
Sundays year-round. Admission is $1. Call (212) 243-5343.
* RENNINGER'S, 740 Noble Street, Kutztown, Pennsylvania. Renninger's is an indoor farmer's market and antique market, along with an
outdoor flea market. It opens every Saturday at 8:30 a.m. and runs until 5 p.m. The markets attract a wide variety of used goods and
collectible dealers. Renninger's also holds the 1,200- dealer Antique and Collectors Extravaganza on the last Thursday, Friday and
Saturday of April, June and September, Call (717) 385-0104.
* FORT LAUDERDALE SWAP SHOP, 3291 W. Sunrise Blvd., Fort Lauderdale, Florida. 2,000 vendors occupy 87 acres at this flea market. This daily event drew more than 12 million people in 1991. During peak season the gates open at 4 a.m. Call (800) 345-7927.
* KANE COUNTY FLEA MARKET, Kane County Fairgrounds, St. Charles, Illinois. This market is held the first Sunday of every month and the
preceding Saturday. More than 1,200 antique and collectible dealers line the tents, buildings, and grounds at this family-run market. Call
* SAN JOSE FLEA MARKET, 1200 Berryessa Road, San Jose, California. Open Wednesday through Sunday, 52 weeks a year. Many dealers
here specialize in used goods and antiques. Nearly 80,000 customers a week visit the more than 2,300 merchants at this market.
Call (408) 453-1110.
* HEART-O-THE-MART, Brimfield, Massachusetts. This is one of the biggest antique and collectible markets in the country. Professional
buyers and tourists alike storm the gates at 9 a.m. Open three times a year, this market draws as many as 30,000 shoppers over each
five-day event. Call (413) 245-9556.
* ORANGE COUNTY MARKETPLACE, 88 Fair Drive, Costa Mesa, California. This market draws more people annually than either Hollywood's
Universal Studios or nearby Knott's Berry Farm. More than 1,000 vendors sell everything from luxury cars to$1 pairs of dice. There are
about 100,000 shoppers on a good weekend. Call (714) 723-6616.
EARN UP TO $1,000 EVERY WEEKEND WITH GARAGE SALES!
Everyone loves garage sales for the same reason they love flea markets - because it's an opportunity to go treasure hunting for terrific deals at bargain prices.
There are various reasons why people have garage sales. Some run out of storage room, or are moving away and getting rid of items they don't really need. Others do it as a fund-raising event for a local charity, or get really serious and start having ongoing sales. The best reason, however, to have a garage sale is to make some FAST CASH!
All it takes to make some really big money with garage sales is your time, some careful planning, and a little merchandise know-how.
To be successful, you should have a variety of merchandise to sell. Don't worry about not having a variety. Once you start taking an inventory, you will soon be amazed at what you own but have forgotten about. When an item is not used it is simply abandoned by the "minds-eye." It's a little like having light fixtures throughout your home. They are there, but you don't really see them.
So the very first thing to do in preparing for a garage sale is to take a pen and notebook to begin a room-by-room inventory. That means looking in every drawer, every box, shelf, behind the bed, and on the walls, to list items that are just taking up space inside your home. Your criteria may be, "if it isn't absolutely necessary and you have no personal attachments that would cause some emotional conflict," add it to the list.
By the time you reach the last room your list will be pages long. If you're satisfied you have listed everything in the house, then head for the basement, attic, garage, lawn shed, work shop, barn, etc., and repeat the process. Don't overlook anything. Remember, what you may consider junk, another person will think is a treasure. An old tire, dolls, a child's wagon with only three wheels, an old Superman comic book, books and magazines, left-over lumber, a set of door hinges, costume jewelry, a hub cap you found along the road, rope, empty glass jars, a half-filled can of paint, small appliances, Avon bottles, fence wire, pottery, bolts of material, depression glass, candles, cassette tapes, furniture, golf clubs, macramé, and old croquet set, fans, record albums, cameras, clay pots, cribs, baby clothes, ice skates, posters, radios, aquariums, clocks, window screen, drapes, rods, fiddles, ladders and bicycles. Whatever it is, people will by it and just about force the cash into your hand to make certain it becomes their treasure.
GETTING YOUR MERCHANDISE SET UP
After you have made a list of every single item you want to sell, the next step is to plan the best possible way of displaying and labeling your merchandise. You won't make much of an impression with buyers if you just dump everything into a heap. Being organized and displaying your wares in a manner that gives each item perceived value will put more cash in your pocket! Arrange each piece and make it stand out. Put your costume jewelry in a well lit area and on a piece of black velvet material. Make it glitter and look expensive.
Cover your display tables with colorful paper tablecloths. Be prepared for those sudden breezes by using thumb-tacks or masking tape to secure your table covers.
DECIDING ON YOUR GARAGE LAYOUT
The best way to determine how your merchandise should be laid out, is to measure. Measure every display table you will be using, and mark the floor with chalk indicating where each will be located and what it will contain. Make the appropriate allowances for aisle access.
Now you should decide what items will go where. After you are satisfied with your layout, you can save a lot of time and energy by distributing copies for anyone who will be helping you set up. In that manner, each person will know exactly where to unpack merchandise that was previously gathered from various locations inside the house, etc. All of the cartons should have been placed in a designated area.
If you plan on selling coffee, sandwiches, etc., make sure you set up your lunch table and coffee pot near a electrical outlet. The last thing you want are extension cords stretching across the floor where someone could trip and hurt themselves. You should also designate an outlet for all shoppers who want to try out electrical items.
Make certain you have enough table space. If customers are forced to rummage through cartons filled with mixed merchandise, they may leave in frustration, and leave you an even bigger mess.
If you don't have enough tables to display your merchandise neatly, borrow some from your friends, relatives, neighbors, or your church. Every item should be easy to view
QUICK TIPS THAT WILL MAKE YOU MORE MONEY!
* First impressions are lasting impressions. Remember, you are displaying someone else's "Treasure," not your "Junk."
* Before you place merchandise in your yard, mow the grass. Line everything up in an orderly manner. Entice your customers by creating
a show-room right on your front lawn.
* Wash up any toys that look dirty and unsanitary.
* Almost no-one will buy soiled and dirty clothing. Wash your sale clothing, place them on hangers, and mark sizes plainly on pieces of paper
attached with stick pins.
* Label and price everything.
* Never use a pen or magic marker to write prices directly onto an item. That immediately reduces the value. Use masking tape, or self
adhesive labels instead.
ADVERTISING YOUR GARAGE SALE
You could have the best-organized garage sale in the world, offer the best deals and greatest bargains anywhere, and still not make any money if people didn't know about it. You must advertise!
Today , all major daily and weekly community newspapers have a separate "Garage Sale" section. Weekly shoppers and penny saver type publications will often run garage sale ads for $1-$2.
When you write your ad make certain that:
>You make your ad stand out with headings such as "Super Deals Garage Sale." "Bargain Hunter's Garage Sale," or something
similar that makes a page-scanner stop in his tracts!
> Give your address, but if it's difficult to find just say, "Just off E-35 at Roselawn & follow the signs."
> If you are having a multi-family garage sale, say so. This will leave the impression you have a wide variety of items to sell. Also let
collectors know if you have items of special interest to them.
Indicate if poor weather will cancel the sale.
(16) HOW TO MAKE HUGE PROFITS WITH GARAGE SALES
In this day and age, everyone seemingly knows how to put together and hold a garage sale. Yet is this is so, why is it that some people are lucky to gross $150 while others consistently make $1,500 or more from their garage sales.
Pick almost any city or town in the country; drive through any middle class neighborhood or residential area on any weekend. You're sure to spot at least a half dozen garage sales. And what's being sold at these garage sales. And what's being sold at these garages sales? The accumulated "junk" that a lot of people no longer use or want taking up space in or around their homes.
Is it hard to hold a profitable garages sale? Not in the least! All it really takes is some of your time, and an awareness of a few merchandising tactics. But to be really profitable, you must know how, and exercise careful planning.
First, let's look at some of the background. Everyone accumulates items that other people are searching for, and are willing to buy. These items range from discarded or outgrown items of clothing to furniture, tools, knickknacks, pictures and toys.
Start by taking an inventory of all the things you have "just taking up space" around your home. Decide which items you'd be better off getting rid of, and make a list of these things. These are the things you are going to put up for sale. And if you are honest about what you really want and need, the pile will grow if you look over your household a second and third time! Remember that many garages sale offerings are items of merchandise purchased on impulse, ad later found to be not what the buyer wanted. It is the human condition: We discover too late that we don't like or have use for things purchased; we "outgrow" in size or taste articles that once fit, or pleased us. You'll find that many items offered at garages sales are gifts that have been given to the seller, but not really suited to the recipient. In other words, it will be to your benefit, before you stage your first garage sale, to take a week or so to browse through all the garages sales you can find.
The problem is, most people just don't have the time or energy to gather up all the items taking up space around their homes and staging a garage sale to get rid of them. Believe it or not, many people really don't know how to stage a garage sale; and a lot of people feel that putting on a garage sale is just too much bother and work.
This is where you enter the picture. Your enterprise will be an ongoing garage sale of items donated and collected from those people who lack the initiative to put on garages sales of their own. In other words, you can become a "liquidator for people's junk," via super garages sales that you promote.
We've already suggested that you spend a few weeks visiting the garages sales, swap meets and flea markets in your area. Your purpose will be to see what is being offered for sale; what the people in your area are buying, and how the merchandise is being sold. One of the things to notice is how the merchandise is being displayed. You'll also want to notice how the sellers handle customer browsing, and the prices they charge for the merchandise offered. You'll find most items tagged with a price sticker, but generally the seller is open to either price negotiation or a reasonable offer made by the customer.
Begin your enterprise by cleaning out your own attic, closets, and basement or garage. Talk with your relatives and friends; tell them what you're doing, and ask for donations (or at least consignments) of unwanted items. It's here that you'll get your first experience in negotiating, and you'll usually get enthusiastic cooperation. You'll find people explaining that they really don't have a use for a specific item, don't want to keep on sorting it, but for sentimental or other reasons they have just hung on to it.
Once you have a little bit of experience, you'll be able to advertise in the newspaper that you purchase garages sale items, or take them on consignment for a percentage of the final sale price.
It's best that the wife or women of the house handle the garage sale itself - that is, let a woman be the one who greets the potential customers, shows them around, and generally engages them in conversation. If it's a woman staging the garage sale, then arrangements should be made for a second one to "mind the store" while she's out digging up more items for display and sale. And if your are running a really big sale, a second or third person can be very useful in selling, and just generally keeping an eye on things.
The advertising angle is really quite simple, and shouldn't cost you very much, either. Check area newspapers, and select the one that carries the most ads for garage sales. You shouldn't concern yourself too much with competition from other ads. People who go to garage sales either go to all of them they can locate, or else only to those within a 3-to-5 mile radius of their homes.
You should run a small classified ad in the newspaper of your choice for about three days in advance, and up through the day of your sale. Once you're operating on a full-time, every-day-of-the-week schedule, you'll want to change your ad schedule and the style of your advertising. But in getting started, stay with small classified ads simply announcing the fact that you're holding a garage sage, emphasizing that you've got everything from A to Z - something of interest to everyone. Such an ad might read:
BIG GARAGE SALE! Hundreds of interesting items.
Through Saturday, July 16th. (address)
To get ideas on how to write your ad, check your newspapers for a week or two. Cut out all the garage sale ads you can fin. Paste them up onto a piece of paper - then with a bit of critical analysis, you will be able to determine how to write a good ad of your own from identifying the good and bad features of the ads you've collected. Keep in mind that the bigger and better your sale, the bigger and better your "getting started" ads should be. Always remember that in order to increase your profits in any business, you must increase rather than decrease your advertising. At the bottom line, you'll find that the greatest single reason for a garage sale failing to turn a profit is the lack of promotion and advertising used to publicize it.
You should also have an old-fashioned "sandwich board" type sign to display in front of your house when your garage sale is open for business. The purpose of course, is to call attention to the fact that you are holding a garage sale and are open for business. This will pull in your neighbors, if you haven't already informed them, and attract people driving by. Sandwich boards are also sometimes set out at key traffic intersections not far from the site of the garage sale. These will attract attention, and point the way. However, check your local ordinances to be sure that this sort of advertising is permitted.
Another "sign idea" practiced by a few really sharp operators is the old "Burma Shave" type roadside pointers. Here, you simply make up a few cute sayings (verse or one-liners), write them on pieces of cardboard, tack them onto the power poles at about 200 yard intervals on the thoroughfare leading to your garage sage, and you are sure to create a lot of traffic for yourself. People are amused by, and drawn people who do something a little different, unusual and creative in promoting a sale of any kind.
To come up with some cute verses, simply visit your public library and check out a book on limericks. Adapt the ones that you feel are most humorous, and start making signs. Again, a word of caution before you get too deeply involved: Be sure to check your local ordinance before you start mailing signs to power poles.
By all means, search out and use all the free bulletin boards in your area. It's better, and usually much more profitable to take the time to make up an attention circular you can post on these bulletin boards, than just to use a scribbled 3 by 5 card announcement.
Pick up some "transfer lettering;" go through your newspapers and old magazines for interesting illustrations, graphics and pictures; then with a little bit of imagination and flamboyancy, make up an 8 1/2 by 11 poster announcement of your sale. When you have it pasted up take it to any quick print shop and have them print up 50 or 100 for you. Your cost for this small print order should be well under ten dollars.
If you make this circular/poster up with versatility and long-time usage in mind, you can use it over and over again simply by pasting on a new date. In case you feel "left-out" when we talk of "pasting-up" things, this simply means pasting a piece of paper onto the overall page you're putting together.
Say you have made up your circular with a date of Wednesday, May 1st, and want to change it to read Thursday, July 16th. Rather than do the entire thing over, simply write out a new date with your transfer letters on a separate sheet of paper, cut this out to fit in the space occupied by the old date, and paste the new date over the old date. The artwork master is now up to date; the printer does the rest. Incidentally, this is precisely what is meant in mail order and other dealership offers where they furnish you with the basic advertising/promotional material and advise you to "paste over" their name/address with your own.
For paste or glue, drop by just about nay stationery store and pick up a tube of "glue stick." This is a small tube of paste, about the size of a tube of lipstick, generally sold for less than one dollar per tube. The tube glue stick works much better than regular glue or paste, and is not as messy as rubber cement.
Your sings have to be effective, but you have to remember to keep them simple. Don't try to cut corners on your signs. Signs announcing and pointing the way to your garage sale should be placed at each intersection within a one mile radius of your sale location. It takes 50 signs, then make 50 signs. The important thing is to let people know that you're holding a garage sale.
Signs can be made simply by cutting and using the sides of cardboard boxes, and writing on them with a heavy felt tip marking pen. Make it easy for your signs to be seen, and for people to read what's on them. About all your really need is great big block letters reading "GARAGE SALE," with the street address, and an arrow pointing in that direction. Don't think for a minute that people are going to stop and read a lot of "stuff" you have written on your sign when they are driving by; you just want them to see your sign and proceed in the direction necessary to reach the location of the sale. They will be moving by your sign too fast to see or read anything else you may have written.
The ads you place, the bulletin board announcement you post, and the signs you put up will bring many people to your garage sale location. A lot of people will drive by slowly and just look, but most will stop to browse around.
Buy you still have to contend with the huge number of people who just drive by without stopping. So, let's talk about the "inside secrets" of drawing people into your sale, and the merchandising gimmicks that will result in the maximum number of sales for you.
You must call attention to your sale. Don't be shy, bashful or self-conscious about letting everybody for miles around know that you are having a garage sale. If you could afford to get the Goodyear Blimp to "hover" over your garage sale, then by all means, you should do it!
Some sharp operators do the next best thing. The rent miniature blimps, send them up above the housetops, and tether them there on their sale days. Of course, this giant balloon or miniature blimp has some sort of sign on the side of it, inviting people to your garage sale.
This is one of the strongest available advertising ideas for pulling traffic to a sale of any kind. For more details, write Pie-In-the-Sky Company, PO Box 5267, San Mateo, CA 94402, or explore to see if there is a local outlet for this kind of advertising merchandise for rent.
You have to give your sale some flair. Put some posts up across the front of your property and run some twisted crepe paper between them - or better than crepe paper, run brightly colored ribbons. Invest in some colorful pennants and fly them form temporary flag poles. And don't forget the balloons!
Make your garage sale a fund kind of event, with clusters of balloons anchored to your display tables and racks. Be sure to "float" them well above the heads of your customers as they are browsing through your merchandise displays.
Cover your display tables with colorful cloths. Don't hesitate to use bright colors and busy patterns. Regardless of what you sell, effective display (packaging the event) is still absolutely essential to your success.
The secret to outstanding garage sale profits is in having the widest or largest selection of merchandise. And part of the process is taking great care in displaying and labeling your merchandise.
You cannot simply dump items haphazardly on a table, sit down, and expect to realize great profits. the people doing the most business and holding the most sales are the one with interesting displays, action and color.
Have as wide a selection of colors as possible in your clothing racks, and mix them for "rainbow" effect. Make sure that your jewelry items shine and sparkle. Arrange them in and on jewelry boxes, jewelry ladders and other items sold for the purpose of showing off jewelry while keeping it neatly organized. Some people have even gone so far as hooking up battery operated lazy Susan’s and arranging their jewelry on these. Having the jewelry slowly turn on the lazy Susan will not only catch the eye, it will catch the light, making an attractive display even more attractive because it sparkles and gleams.
Think about it, and then study the methods of display used buy the "rack jobbers" in the stores in your area. These are wire racks that usually hold card packages items. Such a rack or kind of display would lend itself beautifully for anchoring a cluster of balloons. Keep these things in mind, and build your individual displays as part of the whole. Make it pleasing to the eye as well as convenient for your customer to browse through and select the items that appeal to them or catch their fancy.
At many garage sales, some of the merchandise (particularly the clothing) is dirty. Notice this when you visit other people's garage sales, and then take it upon yourself to make sure that every item - positively everything you show - is clean and sparkling bright. A bar of soap, a bucket of water, and a few old rags will do wonders for shop tools, garden equipment and bicycles. The same goes for furniture polish on old furniture, and a run through the washing machine for all washable clothing.
It is advisable to determine a price for each item before you set it out for display. Then mark that price tag, and attach a price tag to each item. Your prices should also always be rounded off to more or less even numbers such as: 25¢, 50¢, $1, $1.50, $2 and so on. In other words, don't ask for 35¢, 95¢, or $1.98, or any of that sort of pricing. Almost needless to say, you should always mark particular item for $1, set a price of $2 or more on it. It's also a good idea to mark up your asking price from the bottom-line price you are willing to accept. Basically, the price marked on the price tag at most garage sales is taken as the starting price from which the buyer and seller negotiate. Most garage sale promoters price their cheaper items at the bottom line price they will accept, and don't deviate from those $2 and over - they mark up their asking prices by 20 to 40 percent and use that margin for negotiating with the customer.
If you are a little bit shy relative to personal selling, here are a few "inside" secrets that will give you an edge: Always radiate an attitude of friendless, regardless of the circumstances or your first impression of the potential buyer. Always smile and say hello in a voice loud enough to be heard. Speak to everyone stopping or dropping by your sale location. Be helpful, but allow the people to browse on their own until they specifically ask you for help. When you are "keeping an eye on your merchandise," be as unobtrusive as possible; no one likes to feel he is being watched too closely. Whenever a customer appears to have made a selection and asks you what you'll take for it, or what kind of a deal you will make for it, be ready to enter into "friendly negotiations."
Before you open, of course, you will have done your homework and know the value of each item of merchandise you have for sale. Don't ever take a customer's "claimed" value of an item. By the same token, don't listen to a seller, when you're buying items for your sale, when he claims that he's offering you an antique or priceless treasure. Sometimes (rarely enough) you'll be able to pick up fantastic treasures for virtually nothing; so by knowing your merchandise, you'll not let "the flag that Betsy Ross made" slip through your fingers for a song. Be sure to have all possibly really valuable items appraised by authentic dealers. These people are listed in the yellow pages of your telephone directory.
Some of the "extras" that contribute to the success of a garage sale include: Plenty of change, because without proper change, you'll lose a great many sales. A tape measure, because you'll find people often want to know the exact dimensions of something (especially furniture) in order to fit it into a certain space they have in mind. Long extension cord and electrical outlet, because your customers will want to "plug in" and try out the mixers, vacuum cleaners, hand tools, or other electrical appliances.
Back for a moment to drawing in those "cruisers" who aren't quite sure they want to park their cars and come browse: Look for some kind of interesting or unusual item to call attention to your sale. Some of the displays we have seen along these lines include a horse-drawn surrey; a restored Model T; an old farm plow. Anything of an unusual or interesting nature will do the trick for you. One couple we know put up a display using a mannequin dressed in an old-time farm bonnet, long dress and apron. This display depicted a farm woman of old, washing clothes with a scrub board and two steel wash tubs. It's now hard to believe, this display really drew the crowds, and crowds always mean sales!
Go wherever your imagination takes you; you have to be different and distinctive. You'll get lost in the hundreds of garage sales going on all around you if your sales look like the next half dozen.
If you'll take the time to employ a bit of imagination, and set your sales up with the kind of flair we have been talking about, you will not only draw the crowds; you'll be the one reaping the most profits.
As you thing of beginning this garage sale business, remember this: It's almost a compulsion with some women to go shopping - to search for interesting, and sometimes rare and valuable items. This fact alone will keep you as busy as you ever want to be staging and promoting garage sales. The market is so vast, and the appetite so varied, that anything from a brass bedstead to a used diary of someone’s long-forgotten grandmother will sell, and sell fast, at garage sales. Put it all together, use a little imagination, and you'll succeed in a very interesting, challenging endeavor!
(17) 37 INSTANT MONEYMAKING PART-TIME BUSINESSES
You're on the road to success - Congratulations! You bought this report because you want information on starting a business, part-time at first, without investing a lot of money, yet one that will quickly be a money-maker. You'll find a number of them here.
In each one we give the basic concept of the business, what product or service it provides to your customers, and how it is operated, and (if any are necessary) what equipment or facilities or help will be needed.
But whatever business you choose, remember that no business can succeed without your effort. remember that determination and hard work are the mother and father of success. If you supply those, and use the information we supply, you can't miss. Good luck!
1. Television Computer Pictures
Lease a computer printer and a video camera and a monitor screen that produces large-size, high contrast portraits of customers in 30 seconds, while they wait. You will find this a sure-fire crowd attracter, as the printer chatters away. Set up in a crowded resort are. Charge at least $4 a picture, framed in a simple mat, almost all of which is gross profit. Net cost of all materials, about 8 cents.
Hot source: The equipment to do this is available from Sketch Division, 140 Wood Road, Braintree, Mass. 02184
Rent a small multilith printing machine and a badge sealing machine, and using self-adhesive Presstype for typesetting, design and set cut sayings for the badges. Sell as a custom service, making slogans to order, or make a wide range of far-out sayings in bulk quantities and sell them to local gift and novelty shops for resale.
3. Run a "Consignment Shop"
It requires very little capital and accepts goods for sale from members of the public and sells these items for them on a commission basis. You might try a wide variety of items at first, to see what sells best and most regularly.
4. Picture Framing, In Your Own Home
Relatively inexpensive materials with a good sense of color and style and a reasonable ability with carpentry tools, will build a large custom-framing business, since people who spend money on art won't skimp on the frames either, if they want a good-looking result.
5. Rental Equipment
Be the source of supplies for do-it-yourselfers. Working only Saturdays and Sundays, when they do, you rent out power tools, such as circular saws, jigsaws, reciprocating saws, gasoline chain saws, electric drills, electric planers, belt and orbital sanders, routers, paint sprayers, wallpaper-removal steamers, staple guns, pumps, home cleaning machines, Roto-tillers, and other equipment for daily fees. Operate out of your garage.
6. Talent Bureau, For Kid's or Adults' Parties
Using local ads, or your own contacts, line up 10 to 20 local entertainers, magicians, comics, puppeteers and other talents, and supply them for parties, club meetings and other functions. Have a list of films you can also supply for the same, or other groups, which they can project themselves, if they wish, or you will supply an operator.
7. Throwing Parties for Profit
Everyone loves to go to a party, and nowadays some smart operators make a mint running them for everybody who wants to attend. You can too! Hire a hall and a band, plan to set up a bar (if you can get a temporary liquor permit), and promote the hell out of it with ads, handbills, bumper stickers and lamp-post posters. Special parties aimed at a particular group do best, such as singles, or under-thirties, or over-forties.
This idea is especially good in college towns.
8. Start a Hobby Center
Make money on your unused space (and maybe the power tools you've already paid for!) Turn your basement into a woodworking center, your spare bedroom into a photo darkroom, and your garage into a pottery workshop with a wheel and a small kiln. Rent the space and equipment by the hour, expand into more hobbies as time and money permit, and charge additional fees for instruction in any of those fields you're good at.
9. Organize a Babysitting Service
One of the troubles most people find is that their babysitter is always busy just the night they want to go out. You set up a service, finding good reliable teenage girls and boys, middle-aged or older women, and act as a go-between, providing sitters whenever your customers want them, collecting the fees, and paying the sitters. Advertise your service, and handbills house-to-house locally being a good way.
10. Make Money From Your Hobbies
Are you an expert at something that you do at home for fun? Then make it pay off for you! If you're a gourmet cook, give cooking lessons in the haut cuisine. If you're an accomplished painter in oils or water-color, offer a portrait-painting service. If you're a skilled carpenter, design and make custom cabinets to order. Almost any hobby you're good at can be turned to making a profit if you think about it carefully, and decide who could use your expertise - as a consultant in that field, if nothing else. All you really have to do to get started is to place an ad!
11. Publish a Buy/Swap Paper in Your Town
Get money from both ends in this sweetheart deal. Publish the weekly paper with classified ads from the public offering stuff for sale, arranged according to category, and charge the people for their ads (some operators let them pay only if and when they sell, but in that case charge them a percentage of the selling price, 5% for smaller items, 2% or 3% for automobiles), and then sell the newspaper (suggest price is 25 cents) as well, through local newsstands and by subscription (in the mail). Once you have a fairly decent circulation, local merchants will also pay you for display ads, because they know people really read buy and swap newspapers religiously cover-to-cover.
12. Do Custom Photo Developing
Quality is essential, and speed is generally also required, although you can charge a premium for rush service. If you already have an elaborate dark-room set-up in your home, so much the better, but if not it can be fitted in anywhere you have room, the basement being ideal, since windows are not a requirement. You must be able not only to develop and print every normal size of film from 35 mm to 8" x 10" but handle
enlargements up to a minimum of 30" x 40", and preferably 5" 8*" or more, and do copying both of opaque material and slides. An ability to offer retouching, restoration and coloring as well is helpful, even if you have to send that specialized work out.
13. Publish a Part-Time Jobs Directory
Make this a newsstand book, as well as offering it, with small ads, by mail order. List all the possible jobs people can get part-time, especially angling it at college kids on vacation, teachers after school hours, housewives with time on their hands, and moonlighters looking for part-time second jobs.
14. Run a Children's "Explorer Club"
Take kids on Saturday and Sunday outings. Ten kids each day, to zoos, farms, theaters, children's shows and sports events. A small micro-bus (rented and, or eventually bought) can be used to travel in. Many parents are delighted to have weekend days to themselves, even though it costs them some dough.
15. Be an Instructor
Teach whatever you know. Your trade, profession, cooking skills, a second language, woodworking, chess, photography, knitting, karate, bridge, auto repair, etc. People will pay for good lessons in these useful and enjoyable skills.
16. Run a Floor Scraping/Polishing Service
You buy or (at first) rent, a heavy-duty machine, and do the cleaning and waxing of fine, hardwood floors. If the floors are in very bad condition, machine sand them and them completely refinish them with modern super-durable polyurethane finishes.
17. Operate a Children's Hotel
This is sort of a "boarding house" for kids while their parent go away for a week-end or two-week vacation. Requires a large house, and preferably, a large yard or grounds, swings, slides, and facilities useful for kids. Must be done very responsibly and carefully. Also, don't take very young children (less than 9 or 10 say) because they may require too much dressing, feeding, etc.
18. Start a Mail-Order Business
Write a booklet about something people really want to know about, print a few hundred copies, and place some small ads. You'd be surprised how much money you can make. Sell modern copies of out-of-print uncopyrighted material or books. Or sell something unusual you make at home, providing that it is something really useful to your prospective customers. Or sell some of your ideas such as #2 badges, #37 genealogy, and others.
19. Operate a Xerox Copy Center
The secret of this is not just selling one or two copies of each original (although on a 300-page original manuscript, that can add up too), but using one of the latest high-speed high-quality mass-production Xeroxes so that you can compete with the guys operating those quick printing services, by turning out 100 or 200 resumes, letters, or circulars just as fast, and probably a great deal faster, for the same (or potentially less if you want to be competitive) money as they charge. This way you have two kinds of work, giving you twice as many customers, and twice the
profit opportunity, and with the right location, a chance to clean up.
If you want to offer even more services, and have the space in your shop, as well as the potential customers, you can offer Xerox reductions (New York Times-size page down to 8-1/2"x11"), and Xerox copies in full-color, which are remarkably good. The color machine will also make color copies directly from 35 mm. color slides in one quick step.
Of course, you can consider using other brands of xerographic copiers, such as IBM, Kodak, Savin, Canon, Minolta or others, but although you may theoretically save money, make sure of their service policies, and that they have field servicemen in your locality, or you may find yourself stuck with a copier on the fritz for a week, which could ruin your business.
20. Be a Local News Correspondent
For big city papers some distance from your town. When an event occurs in your area you write the story for those papers (they have correspondents in many big places but not in most small towns or isolated areas) and they pay you for it. This is known as being a "stringer". If you're good with a camera, take photos to accompany the story.
21. Campground Store-On-Wheels
Use either a panel truck or a camper body on a pick-up truck chassis. Go to public park areas and campgrounds selling charcoal, paper plates, water-melon, ice cream, eggs, milk, bread, insect repellent, sunglasses, newspapers, etc.
22. Create a New Tour-Bus Service
Even in affluent America, not everyone has a car, and even those who do often prefer to leave long trips to a professional bus driver. and although there are bus tours offered to some familiar places, there are still so many interesting, even exciting, places people would like to go to, if they were offered the chance. Here's where you come in. You must be creative about it, and study all the six-State areas around your
hometown, to discover some original and different places to travel to on day trips which will "turn on" your prospective customers, and get them to sign up.
The rest is easy. You get competitive quotes (from commercial bus companies) for a quality bus to do the round-trip, with a suitable stopover at the destination point (enough to do the sights, shop and maybe eat as well). Then you figure you tour price per person so you can make a profit even if the bus is only half full or so. Then you have a safety margin - and if you sell every seat you will do very well indeed.
Then all you have to do is sell. You put little ads in your local papers, paste up flyers wherever you can (supermarkets are good), contact local travel agents (of course you give them a percentage on what they sell for you), local hotel clerks, etc., and you also contact women's clubs, religious groups, fraternal societies, factory social organizations, and so on (they may take a whole bus, or even two, and you give them a special price, naturally).
23. Run a Pet Hotel Service
For dogs or cats or both. People will pay high fees to ensure high-quality care of the animal they love. Separate kennels for each animal are essential. Good food and adequate care and attention must be assured also. You can hire responsible teenagers to help you. Advertise with posters in pet shops, veterinarians' offices; and if they're cheaply available, get the mailing lists of local ASPCA groups and other animal welfare
groups, as well as membership lists of dog and cat clubs.
24. Sell Second-Hand Kids Clothing
Children usually outgrow their clothes rather than wearing them out. So many families have such clothing left around. You collect it, paying nothing or as little as possible. Then you resell it; you can do the selling by ads, handbills or through your church or community groups.
25. Breed Tropical Fish
This requires only a moderate amount of space and a small investment in equipment. Properly done, it needs only a small amount of your time yet can make you a good profit. You can obtain your beginning stock from the large wholesale dealers. You can sell direct to consumers (the hobbyists) or to stores in your area.
Betta Tropicals Inc., 1310 Unionport Rd., Bronx, NY
Tropa Co., 1685 3rd Ave., New York, NY
26. Make Plastic Engraved Signs
All you need is a simple-to-operate machine that engraves lettering in various types onto sheets of plastic of many colors, finishes and sizes. Perfect for signs for merchants, banks, doctors, dentists, schools and colleges, private front doors, and many other uses.
Hot Source for the Machine:
New Hermes Engravograph from New Hermes Inc., 20 Cooper Square, New York, NY 10003.
27. Sell Christmas Trees
Seasonal, but if you have the time in the few weeks before Christmas, can be a good money maker. Find a vacant storefront or lot, or space inside a larger building, where people pass by. But be sure to order a supply of trees enough in advance. And if you own country land that is not being used, consider growing the trees yourself. Your first crop can be ready in four years, with steady crops from then on.
28. Open a Rubber Stamp Business
Manufacture them in your basement. The materials needed are cheap. And the finished stamps can be sold to many people, storeowners, offices, individuals. You can market them by mail and through local merchants.
Hot Source: The machine and a financing plan to buy it are available from: Rubber Stamp Division, 1512 Jarvis Ave., Chicago, IL 60626
29. Camper's Equipment Rental Service
With urban living, the back-to-nature movement is growing and camping is becoming very popular. Rent out tents, sleeping bags, portable propane stoves, chairs, etc. Demand identification from customers and reliable security (keeping one of their credit cards is good).
30. Operate a Key-Safety Service
Each customer is sold a special tag to put on his or her key ring. It says "Drop in any mailbox" and has the address of a post office box that you rent (Don't use your home address for the same reason your customers shouldn't have their home address on their keys - dishonest people finding the keys will come prowling around). You assign each customer's tag a code number from a list that you keep. When someone's keys arrive at your post office box, you return them to him, for another fee.
31. Be a Used Car Buying Consultant
With a knowledge of cars, plus the proper test equipment (for checking the engine, transmission, brakes, font-end alignment, and chassis), you go with your customer to check out the used car he is thinking of buying. Advertise your service next to the ads offering used cars for sale. After a while you will get to know people in this field and you can pick up more money by acting as a middleman in sales between private individuals.
32. Sell "Loss Leaders" for Profit
This may sound contradictory but it isn't. Supermarkets aren't the only ones who use loss leaders. A good mail-order idea is offering a cute item (worth much more) for $1 in women's magazines, giving prompt delivery and including with it stuffers (ads with order blanks) for half a dozen more expensive items. The repeat business on the other items makes the $1 offer profitable.
33. Baby Items Rental Service
You rent everything needed for a baby's care - stroller, playpen, high chair, etc. When the customer's baby outgrows them you rent to the next couple. Of course, you must advertise, and also send direct mail pieces to all couples with new births (get their names from hospitals and newspapers and list brokers).
34. Operate a "Give a Party" Service
You rent out everything needed for a party: tables, chairs, punch bowls, table cloths, cutlery, and napkins. You can also supply waitresses and bartenders, finding them through agencies that supply temporary help such as Manpower. But if you can find good workers yourself, you can save the agency fee and make more money.
35. Operate a Miniature Slot Car Racing Track
In your basement (or wherever you can fit it) build a large and elaborate miniature slot car racing track (with a least 6 or 8 slots). Local kids, and often adults, pay you by the hour to race, using either your cars or theirs. To boost interest you can hold monthly contests with trophies.
36. All-Service Service
You line up the specialists in fixing almost anything, and take care of getting them customers by delivering handbills to homes and placing ads in supermarkets and local papers. They pay you 5% of every job refer to them, which can soon add up.
37. Genealogy for People Who Want Roots
You seek out the records in public or university libraries, county courthouses and elsewhere, as necessary, for a sliding fee, depending on the size of family, difficulties in getting information, geographic dispersion, and other factors.
(18) 36 WAYS TO MAKE MONEY WITH A TELEPHONE
The telephone is truly a remarkable invention.. It is probably the world's greatest time-saver. It plays an important and necessary role in almost every business, no matter how large or small.
The telephone can also become your "business partner".. By realizing its capabilities and potential, the efficient use of this little device can help assist anyone in operating a profitable business. A business that can help the goal of most
Americans: financial independence. All that is required are knowledge, persistence, patience and of course, a telephone. Previous experience in the use of a phone for business purposes is helpful but not necessary. There are no age limits for starting such a business. Sex or race is not a barrier. Location is unimportant, as long as you have a phone.. Your home can be your "office" if you wish and you are your own boss. And in most instances, you can name your own working hours.
There are two methods for charging for your telephone services - by "subscription" and by working on a commission". Rates to charge are not given because wages vary from place to place and change time to time.
The first group of possibilities for earning is by signing up "subscribers". You then establish a weekly, monthly, or yearly rate for your services. If there already are similar services in your community, you should charge slightly less than your competition when first starting your business. If no such service exists, compute your rates by including your time, amount of work involved and expenses, which will consist mainly of the cost of out-going phone calls. Many will be happy to pay handsomely for your service.
"WAKE-UP " SERVICE. Some find if difficult to get out of bed and ready for work when the alarm clock rings. An unusual service is to phone these subscribers at a pre-arranged time each work day morning. If they must walk to another part of their home to answer the phone, they are certain to become fully awake. A good method to get such a service started is by advertising that you will offer a free weeks trail of service for such sleepy heads.
"REMINDER" SERVICE. Busy homemakers as well as overworked executives are fearful of forgetting important dates such as birthdays, anniversaries, business appointments, etc. By making notes on an ordinary calendar, you can phone several days in advance to remind them of the important occasion.. Some subscribers will want to be listed for only 10 or 15 calls a year, while some businesses will have a 100 or more such dates. Your rates should be based on the number of "reminder" calls for a given period.
SERVICE FOR SHUT-INS.
Some concerned persons wish to keep informed as to the health and condition of relatives, friends and neighbors.. These are generally those people that live alone and may be ill, invalids, senior citizens and such. You will be required to phone these people at pre-arranged times (usually once or twice a day), to check if all is well. If there is some of emergency or no response to your call, you should immediately
notify the subscriber. There are those that will pay a good price for such service simply for their own "peace of mind".
BABY SITTING SERVICE.
This is a matter of providing a baby-sitter on a moments notice. To get a list of available baby sitters, place small signs on bulletin boards in local high schools and colleges and keep this list of names handy.. Advertise this service in local newspapers to get subscribers. When calls come in, send the nearest baby sitter. The employer pays for the sitter's time and generally, the cost of transportation.
Advertise throughout your community for part-time office help such as secretaries, typists, file clerks, etc., by placing signs on bulletin boards. Charge a small subscription fee for specified period- usually 6 months or 1 year. Then contact prospective employers by phone or by sending notices announcing your service. When you receive calls for part-time office helpers, it is then a matter of checking your list and finding the qualified workers to fill the part-time job requirements.
There are some women that are required to attend social and business functions, but may not have an escort to accompany them. To reach these subscribers, run ads in local newspapers and business publications such as "Escorts available for all occasions". To get a list of available escorts, run "Escorts wanted" classified ads. Establish a realistic hourly rate of pay for escorts, which should include their incidental expenses.
BUSINESS MEN'S "SHOPPING SERVICE".
Most busy executives do not have the time to do their personal shopping. They are in need of someone to do their buying for them, such gifts for their wife, family, secretary, business associates, etc. You can provide such a service. First, you will be required to spend some time visiting some of the most popular stores and shops in your area.. Make a list of items available that will make suitable gifts. Locate stores that provide free delivery service. (Or use a delivery service). Many larger department stores have a "shopping service", which you should use as much as possible for additional suggestions. and help.. In addition to charging a subscription fee, you can also send a monthly bill "services rendered", which is a small percentage of sales of items purchased.
EMPLOYMENT SERVICE FOR STUDENTS.
Many high school and college students need part-time jobs after school hours and on weekends... Charge these subscribers a monthly or quarterly fee. There are also businesses and some home owners who have need for part-time workers. Your duty will be to fill the needs of employers by sending the most qualified students for the jobs. To locate interested students, place signs on college and high school bulletin boards. To announce your service to prospective employers, run classified ads in local newspapers, and phone or mail circulars to various businesses. 'CAR POOL" SERVICE. Many would rather pay a private car owner than take public transportation. Your job is simply a matter of
matching "riders" with "drivers" going in the same general direction. Subscribers in this case pay you a one-time fee to locate suitable transportation for them. Other details are worked out between rider and driver. Place notices on bulletin boards and run classified ads for both "Drivers Wanted" and "Riders Wanted". Also advertise in company's house organs, newsletters, trade journals, etc.
HOME OWNER'S "VACATION SERVICE"
While away from home for extended periods, many property owners will gladly pay someone to water their lawn, flowers and shrubbery. Mow grass, sweep sidewalks, remove newspapers, collect mail, etc. Announce that your provide this service for a small fee on a daily, weekly or monthly basis. For workers, place signs on bulletin boards in high schools, colleges, YMCA, YWCA, churches, etc.
TELEPHONE ANSWERING SERVICE.
Operating a lucrative telephone answering service requires 7-day a week, around the clock attention. It could also require employing additional help and the installation of a switchboard, which can be leased for a modest monthly amount from the telephone company. Subscribers to such a service contact the phone company and make arrangements to have all calls automatically transferred to your number, in the event there is no response to their business or residence phone. Most subscribers will consist of professional people such as physicians, dentists, attorneys,
business executives, etc. However, there will also be emergency-type service people such as electricians, plumbers, contractors, carpenters, heating unit specialists and service repair people of all types. While away from their telephone, subscribers will call you telling where they intend to be and can be reached. Thus, in case of an emergency, you will be able to locate them to relay messages. Successful business people
realize the necessity of a telephone answering service and will readily pay substantial amounts for good, courteous, conscientious service. By getting several hundred subscribers, almost anyone can make a good living from this type of operation, as well as paying above-average salaries to 3 or 4 additional full-time employees. Subscription rates can be based on the number of calls anticipated per month or a flat fee. Check with
competitive answering services in your vicinity for current rates. This type of service is best advertised in local newspapers and trade publications. Also by direct mail announcements to independent and self-employed professional persons.
PET "TRANSPORT" SERVICE.
Many pet owners do not have time to take their pets to various places for medical purposes, grooming, etc.
First, locate pet-lovers who have time and a vehicle at their disposal. Pay them on a "per mile" basis similar to a taxi cab. For pet owners that require this service, charge a fee, collect a commission from veterinarians, pet hospitals, grooming services, etc.
HOW TO WORK ON A "COMMISSION" BASIS
Using a telephone to earn money by working on a commission basis can also be profitable. However, a firm agreement must be reached in advance to the exact amount of commission you can expect - based either on a percentage basis or flat fee. To advertise any of these services, unless stated otherwise, use newspaper classified ads and/ or notice placed on bulletin boards throughout your community. Following are a number of good suggestions.
Almost every business has outstanding debts. If you can convince debtors by phone that they should pay their bills, you can receive nice commissions. Some firms allow as much as 1/3 commission. Almost any company will be interested in your plan,,, since most will be happy to pay you a fee and receive some payment, than nothing at all.
APPLIANCE REPAIR SERVICE..
Contact local repair shops in your community and tell them you will "list" them free of charge for a commission on all business you send them. For those that are agreeable to your terms, find out which type of repair work they specialize in, such as TV sets, washers, etc. will call you and you can refer them to the proper repair shop. The store owner gets the extra business; you receive a commission, and it doesn't cost the customer anything extra. If pickup and deliver service is required, this should be added to the customer's bill by the store owner.
WINDOW WASHING SERVICE.
While it must be done several times a year, many find window washing a disagreeable task. Charge a fee, based on the number of windows to be washed. Also collect from the window washing service.
"HOUSE CLEANING" SERVICE.
Many home-owners and apartment dwellers will welcome help at "house cleaning" time.. Charge a flat fee for the amount of work that must be done.. Make arrangements with firms that provide workers for washing windows, cleaning carpets, washing walls, painting, etc.. and collect a commission from all those you send extra business.
Planning a large banquet or party is time consuming.. Last minute details can be extremely hectic, Most hostesses and/or hosts will welcome expert help... You can earn two ways by being of assistance. First, familiarize yourself will all services that may be needed by such social events. This includes places where you can rent chairs, dinnerware, silver, table decorations, linens, etc. Also,, where you can find attendants such as
bartenders, waiters, musicians, etc. Also sources of catered meals, beverages, flowers, ice, entertainment, etc. By making a complete list, you will be able to provide a full service without leaving your phone. Collect a flat fee from the party-givers, based on the number of guests. Also collect a commission on all sales from firms that you recommend help cater the affair.
SELL PRODUCTS BY PHONE.
Many firms need phone salespeople to help sell items such as books,, magazines & newspapers subscriptions, encyclopedias, subscriptions to record clubs, etc. Most pay above average commissions. Some pay on a "per sale" basis; others pay a flat fee for making appointments for their salesmen to call on prospective customers, plus a commission on every sale. Watch for classified ads in newspapers and magazines under "HELP WANTED". Also contact local firms that may be interested in using your services.
SELL SERVICES BY PHONE.
Similar to above, but generally you can offer your services to local firms that sell "big ticket" items that home-owners would be interested in, such as roofing, painting, landscaping, water purification, insurance, remodeling and decorating services, etc. Since such services are so technical in nature, you will usually be paid a fee for each appointment you arrange for the salesmen, plus receive a commission on the final sale.
HOTEL/MOTEL RESERVATION SERVICE..
When a large convention comes to town, it is often difficult for many travelers to find accommodations. Contact hotels and motels in your area and explain that when they have an "overflow" of guests, they should contact you. By keeping in touch with as many hotels and motels as possible, you can reroute these quests to other available accommodations. Your commissions are collected from those establishments to which you send guests to fill their vacancies. "GIFT WRAPPING" SERVICE. While some stores provide a gift-wrap service, many do not. This is an ideal service at Christmas time, but also handy for other holidays and special occasions... To advertise this service,, have a neat signs printed giving your phone number.., and distribute all businesses that do not gift wrap. Then locate several persons interested in earning extra money wrapping gifts. You provide pick-up and delivery service and charge a fee, depending upon size of package and quantity. Pay your "wrappers" a commission for work done and you keep the rest.
SOLICIT FUNDS FOR CHARITIES.
Worthwhile charities need help in obtaining donations. Contact churches and such local organizations and offer your services for a commission on all such "pledges" you obtain.
SOLICIT FUNDS FOR POLITICAL GROUPS.
Political candidates are always looking for fund-raisers. Contact local political organizations and/or candidates and explain that you will help raise money on a commission basis.
TAKE TELEPHONE SURVEYS.
In larger cities, firms such as newspapers, radio & television stations, advertising agencies, etc. Occasionally need help in taking public opinion polls. Contact them and state that you are available when needed. Also look in your Yellow Pages under "SURVEY REPORTS". "HOUSING" SERVICE. By finding homes for tenants, you perform a valuable service for both landlords and tenants. Advertise that you have listings available for houses, apartments, flats, rooms, etc. You can either charge a one-time fee for finding accommodations or work on a commission. To get a list of available housing, contact apartment building operators, real estate agencies, guest houses. etc. Also watch "FOR RENT"
classified ads. In some instances you will also be able to collect a commission from the property owner or landlord for suitable tenants that you locate.
24-HOUR "EMERGENCY" SERVICE.
To operate such a service, you will need a list of professional people who can be available around-the-clock, 7 days a week. This will include locksmiths, car-towing services, doctors, plumbers, electricians, TV repair personnel. building contractors, etc. When calls come in, your job will be to contact the proper emergency help required and send them where needed. You receive a commission for all business you send them.
"PET SITTING" SERVICE.
Rather than place their pets in strange and unfamiliar surroundings, many pet owners would prefer for someone to take care of them in their own home, while they are away. Students are ideal for this type of job. Pay them on a "per pet" basis and charge pet owners by the day or week for services rendered. This is similar to " plant sitting".
The job of a travel agency is to provide assistance by making travel arrangements for individuals, couples, families and tours. Duties require making to and from travel reservations with airlines, buses, trains, steamships, etc., as well as accommodations. In addition to receiving substantial commissions, travel agencies also receive worthwhile benefits in the form of discount travel fares, reduced rates or free accommodations, etc. Investigate how other travel agencies operate in order to establish pricing structure for the various services you will
Contact businesses and individuals who are available for difficult and more strenuous jobs such as cleaning basements, moving, lawn care, preparing gardens for planting, painting, snow removal, small carpenter jobs, etc.. Collect commissions from those you recommend to do these jobs for your customers.
"ENTERTAINMENT" RESERVATION SERVICE.
This type of service is designed for busy people who want to "spend a night on the town" but don't have the time to handle the many details.. You will be required to make reservations for dinner, hotel and motel reservations, if necessary, etc.. Also obtain tickets for theater, opera, concerts, ballet, etc. Charge customers a fee based on the amount of work involved. You can also collect commissions from many of the businesses you send your customers to.
Another helpful idea for busy working people, including homemakers. First, you will need a list of those of those available who have cars or vans to run errands, such as picking up and delivering everything from cleaning and laundry to young children.. Contact students for these chores by placing signs on bulletin boards in colleges and high schools. They will be eager for such part-time work. Pay them on a hourly basis. Charge customers a fee for time involved and/or mileage.
"HARD-TO-FIND-ITEMS" SHOPPING SERVICE.
Many will gladly pay someone else to have them "let their fingers do the walking" in searching for difficult-to--locate items and services. Some jobs may be impossible, but for those orders that you can fill, you can collect a fee for time involved as well as commissions from merchants in your community that can be of assistance.
This service provides care for house plants (and outdoor plants, shrubbery, gardens, etc., if necessary), when people are away from home. Again, students can do these jobs. You charge customers a daily, weekly, or monthly fee based on the amount of work to be done.
"BIRTHDAY GREETING" SERVICE.
Since Western Union has discounted "singing telegrams" you can do this by phone. Voice isn't important. It's the thought that counts! May also adaptable for holidays and other personal occasions. Charge a one-time fee for this service.
"GROCERY SHOPPING" SERVICE.
This service is especially suitable for areas where grocery stores no longer make deliveries. When you build up a long customer list, suggest to store owners you receive a discount. Again, students are ideal for making deliveries. Charge customers a percentage of total sales as your commission.
"PERSONALIZED" SHOPPING SERVICE.
Similar to "Business Men's Shopping Service", but available to everyone. A good way to increase business is by operating on a 7-day-a-week basis.
BONUS TIPS: When speaking on the phone, always be courteous. Since the person you are talking to cannot see your face or read your lips, always speak slowly and clearly. Make calls as brief as possible, but don't appear "abrupt". Never allow your voice to show disappointment in not obtaining an order. Your prospective customer may be pleased with your initial call and think of you the next time he may be in need of your services. There are dozens of other ways to make money with a telephone. Study the Yellow Pages of your local directory...and let your imagination run wild!
(19) HOW TO MAKE MONEY WITH POST CARDS
IF YOU CAN PASS OUT POSTCARDS,
THIS PROGRAM CAN WORK FOR YOU!
Thank you for writing and ordering our plan, "HOW TO MAKE MONEY WITH POST-CARDS." This report is one of fifteen reports contained in the set of reports, "How to Build A Lean, Mean MLM Machine ... By Mail!" If you have not ordered the entire set, I urge you to do so at this time so you can take full advantage of this program.
HOW CAN YOU MAKE MONEY
Let me get straight to the point. If you were to purchase the MLM MACHINE, which is a set of 15 reports, you would be authorized to reprint the MLM MACHINE reports and resell them. You become the publisher! You can reproduce them for pennies and sell them for $25 a set. Within the MLM MACHINE reports #11, #12, and #13 provide descriptions of more money making opportunities for you. They include 15 sets of reprintable reports like this one, 50 mail-order dealerships that you can buy and resell, and 30 "choice" MLM programs that you can participate in. If you partake in any of these offerings, your name replaces the existing one. That way, when you sell a MLM MACHINE set of reports, your offer is automatically being copied and distributed by others.
If you purchase only the MLM MACHINE reports, you are not obligated in any way to "buy into" any of the additional offers. Either way, if you have purchased only the MLM MACHINE, you can start immediately to earn extra cash by simply circulating postcards and then filling your orders by copying this report. When you get an order for this report, you then include a copy of the MLM MACHINE flyer, and in that way you can get repeat $25.00 orders for the entire set of MLM MACHINE. You can earn a few extra hundred dollars doing this, but you can earn considerably more from the other programs that will be automatically promoted for you via the MLM MACHINE reports. If you "buy into" and promote just the reprintable reports and the mail-order dealerships, you can build a very nice mail-order business.
However, the big money maker in this program is the ability of the MLM MACHINE to promote Multilevel Marketing (MLM) programs for you automatically. If you are not familiar with MLM, that is all right since this will be explained in detail in other reports contained in the MLM MACHINE series. For now, just understand that you can earn several thousand dollars a month (like $20,000) by actively participating in MLM programs. The real "back bone" purpose of this program is to help you generate MLM leads while you make a profit selling the other mail-order type programs. That is, the MLM MACHINE reports have been written and designed specifically to help you expand your existing MLM organization or to launch new ones.
You will learn in other MLM MACHINE reports that if you sell 10 MLM MACHINE packages, and if you are promoting just one MLM program, you will most likely sponsor at least 10 people into your MLM program. The basic reason for this is that your MLM offer will now be embedded into the MLM MACHINE, and it will be copied over and over again until 10 people replace your name with theirs. If you have 10 people in your MLM program who do likewise, you can earn a sizable monthly income. There-fore, when you are studying the remaining portion of this report, try to determine in your mind if you think you could sell 10 MLM MACHINES by using the postcard promotion methods explained. If you can, and if you are promoting at least one MLM program, you will most likely build a lifetime, secure future! It's as simple as that!
WHY USE A POSTCARD!
If you have an offer to make to the public, a postcard is very often the simplest, fastest and most inexpensive way to get your message out to the public. Anyone can circulate postcards. Can't they? That means that kids and teenagers can help out in many ways. This report is dedicated to the ways that you can circulate postcards locally postage free. Another advantage of using a postcard is that you can use the copy of a postcard to print small flyers. In that way, you can print these "mini-flyers" for a fraction of a penny, while postcards will cost you about 1 to 3.5 cents each depending upon the quality that you have printed.
If you are promoting a MLM company, the "power" of generating quality leads by circulating postcards locally is extremely effective; if you have a good offer. And you do! You also earn a profit while you are generating these leads!
HOW TO MAKE MONEY IMMEDIATELY
Probably the most important aspect of using a postcard is that you can easily sell a $2.00 report directly! In other words, if you are offering an inexpensive item, like a report, you can generate orders simply by circulating postcards or mini-flyers. If you purchase the complete set of MLM MACHINE reports, you will be authorized to reproduce and sell them! Therefore, you can circulate postcards immediately, receive orders directly, and then fill the orders yourself. You keep the money up front. Most often, you will then want to sell additional items to your customers that buy the $2.00 report. That's how you can earn substantially more profits. By using this method, you are earning a small profit while generating larger profits from repeat business. If you promote MLM program(s), you can then earn serious income.
Compare that method to companies that mail out postcards that offer free material. They spend a lot of money up front on postage, and a lot more in sending out the free material. You can spend a lot of money and time by doing the same. By using our plan, you can actually make money up front while generating leads for other offers that you may be making. Within the MLM MACHINE package you will find many other programs that can sell and start by simply circulating postcards and "mini-flyers." This is an excellent way to make a little up front money while generating free MLM leads. The easiest and fastest way to make money with postcards and "mini-flyers" is to circulate them in your neighborhood. If you elect to offer the programs that we describe in the MLM MACHINE, strictly optional, you can build a very serious income.
WHY CIRCULATING POSTCARDS
LOCALLY CAN BE THE BEST!
If you happen to be offering a product or service that is also available from other companies, it is sometimes difficult to promote this nationally because you might be competing with many other people. This happens all the time in the mail-order business and for distributors promoting MLM programs. If these people advertise, they may very likely be competing with several other companies that are advertising in the same publication...with the very same advertisement! The same risk is true if mass mailings are attempted. In this case, several companies wind up sending their identical literature to the same person! You will have a better chance to succeed if you distribute locally. That way, your offer will be seen by eager people who have not seen a similar offer.
Also, if you are promoting a MLM program, you will learn that you only need to sponsor a few active people, and then show these people how to do likewise. Although the MLM MACHINE will show you many ways to promote our program, there is no doubt in my mind that the very best and most effective way to get started is to simply pass out a few postcards and mini-flyers in your local area. For example, let's consider MLM programs that you may want to promote. If your objective is to sponsor 10 people into this program as quickly as you can, without much time or money, start locally! The powerful concept behind this postcard promotion is that each of you will want to personally sponsor just a few people...not millions! Therefore, circulate a few 100 postcards of "mini-flyers" in your neighborhood, and let your downline continue.
Since this offer has probably not been seen in your neighborhood, it will be a new, fresh opportunity for anyone looking at it. That way, the effectiveness on the postcards will be high and cost effective. Look at these advantages in starting locally.
* You Can Start Now!
* You Get Fast Results!
* It's Inexpensive!
* It's Easy!
* You Pass Out As Many As You Want!
*Your Downline Can Do It!
*There's Little Local Competition!
* There Is No National Competition!
* You Can Have Kids Do The Work!
WHERE & HOW TO CIRCULATE
Pay kids to help. If you pay them a penny or two for each postcard they circulate, you can circulate 1,000 for only $10 or $20. Compare that to over $200 for mailing them! If you get two kids, and drive them through your neighborhood, they can cover a lot of streets in a few hours.
WHERE KIDS CAN CIRCULATE
POSTCARDS BY HAND
1. Through Paper routes
2. Door to door
3. Newspaper boxes
Note: It is illegal to place in mail boxes.
4. Under Hotel room doors
5. Personally pass out at high consumer traffic areas
PLACE ON AUTOMOBILE WINDSHIELDS
6. Shopping area parking lots
7. Hotels & Motels
8. Sports arenas
9. Public Parking lots
10. Airport Parking lots
11. Convention Centers
13. Bowling Alleys
14. Night Clubs
15. Fine Restaurants
19. Tourist Attractions
21. Large Flea Markets
22. Auction locations
23. Fast Food Restaurants
HOW & WHERE TO PASS
POSTCARDS OUT YOURSELF
The following listings are places that you may want to consider for placing a small stack of 10 to 20 postcards. In many of these places simply place them without per- mission. Others, you will want to get permission, and in doing so you will have the opportunity to review the postcard offer with the person in charge. You may be able to sell these people the MLM MACNINE reports by simply asking for their permission. For example, let's say you want to place a stack of cards on the counter of your favorite convenient store. You simply say to the person in charge, "Do you mind if I leave a few of these cards here?" If he wants to know what they are, you have a good chance of explaining the program to him and perhaps selling him the program.
Another good method is to offer to PAY the retail establishment a penny or two if they include your postcard with their packaging bag. If you can trust the person you are dealing with, you will get 100's of your postcards circulated each day automatically.
If you look around, you will find all kinds of places that you can place a stack of 10/more postcards. When you circulate your postcards this way, it is a good idea to code the location with a number so you can tell what places are working for you. You can then check on these locations every week or so and keep them replenished
Make sure that you adhere to your local laws and regulations when you are circulating literature. If you have questions, check with your local authorities.
Literature racks are perfect for distributing your literature. Do you have any of those public literature rack areas in your large super markets? If so, this is one of the first places to put your literature. This is a good example where and why you will want to code your literature so you can tell what locations are working best for you.
24. Super markets
25. Anywhere there is magazine rack
29. Inside shopping malls
30. Large buildings
RECEPTION & WAITING LOBBIES
Anywhere people are waiting in lobbies are just excellent! These people are trying to pass time and will read anything they can get their hands on. Ideal lobbies include:
32. Automobile Service Center
33. Tire Stores
34. Beauty Salons
35. Barber Shops
36. Doctor Offices
37. Dentist Offices
38. Medical Centers
39. Company Lobbies
40. Restaurant waiting areas
41. Hotel & Motel Lobbies
42. Airport Waiting areas
43. Bus Terminals
44. Convenient Stores
45. Gas Stations
46. Gift Shops
47. Book Stores
48. Video Stores
49. Restaurant Counters
50. Any small privately owned retail outlet
Bulletin boards are great! If you have access to these, a lot of people will see your offer. I suggest that you enclose 10 or so postcards or mini-flyers in a clear "Baggie" and use a thumb tack to attach it to the bulletin board. Just tack the top back side so the "Baggie" is open and easy to get a post card out. Here are a few places you can consider.
52. Public Auction Notice boards
53. Government Buildings
54. Post Office
55. Factory Bulletin Boards
56. Office Bulletin Boards
57. Travel Rest Areas
58. High Schools
60. Restroom bulletin boards
61. Truck stops.
62. Make your own place with the Baggie trick and attach them to
telephone poles, elevators, etc.
63. Unemployment offices
64. Computer bulletin boards
65. Trade shows. Great! Here you pass out cards to the exhibitors or get there early and leave a few at each booth table. Mingle with
the crowd and personally pass out cards. And don't forget the bulletin boards, the windshields, and hotels, etc.
66. County fairs. There are tons of people to mingle with.
67. Flea markets. Pass out cards to people exhibiting and mingle with the crowd. The people that have booths are perfect candidates since
they are trying to earn extra money part time on the side.
68. Business Opportunity Meetings. If you watch your newspaper, or visit a few hotels, you may find several locations where business
groups regularly attend. This is fairly standard practice with the Multilevel Marketing groups where new people are constantly being
invited to an "Opportunity Meeting." Consider these places so you can mingle and pass out a few postcards personally or to place on
XX. Here's a powerful one that I won't even count! Telephone booths! Place your literature on any "flat" shelf, or use the "baggie" trick..
Do you think you can find 100 or so telephone booths? I think so. Don't you? Go for it!
Well, there you have it...68 ways to circulate postcards postage free. Yes, I know that we advertise only 65, but I like to give my customers a little more than what they have purchased. That way, I stand a good chance to have satisfied customers that buy from me again. In fact, since this report is focused on distributing literature locally, I have added another section to this report. Namely, how to mail post cards locally. In our report, "How To Make Up Front Cash Generating MLM Leads By Selling Moneymaking Report By Mail!", you will learn how to make money by mailing postcards nationally.
When you mail a postcard, it goes by First Class Mail for less cost then the cost of a First Class Stamp. At the time of this writing, a postcard can be sent for 21 cents compared to 29 cents first class stamp. It will be sent fast, will be returned to you FREE of charge.
YOUR WARM INNER CIRCLE
Everyone has lots of friends, relatives and business associates. This is sometimes referred to as "Your Warm Inner Circle." There are estimates that the typical person knows about 800 people in his inner circle. The standard MLM approach is for you to try to sell to your "sphere of influence" or your inner circle. The nice thing about this postcard program is that you don't have to personally try to sell anyone anything. Instead, you can just write a short note on the front of the postcard (there's space for this) and send it off to the people that you know. Consider writing a note like this, "John, I thought you might like a copy of this - Mary." Don't make the mistake of giving this plan away. If you do, it will defeat your whole program. Make a list of everyone that you can think of that might appreciate knowing about this opportunity. Then simply mail off a few of these cards. Don't forget the following:
72 Business Acquaintances
73. The people you buy from
74. FAX machines. If you have access to fax machine, you can FAX 100's of FREE copies of the post card to 100's of local business offices!
Make up a sheet of paper and write or type a note on it with a copy of the post card and you're all set!
Not many people like to sell by using the telephone, but then again there are a lot of people that do! One thing is for sure. A good telemarketing person can quickly sponsor a lot of people in this program for you. If you are comfortable with the telephone, let me show you an easy way to promote this program. If you are not comfortable with the phone, let me show you how to find telemarketing people that you will want to sponsor into your MLM programs by selling the MLM MACHINE.
75. How to do telemarketing. The trick is to work with referrals. That is, you want to call people that have been referred to you. If you call someone and say, "Mr. so-in-so asked me to call you," you can be sure that the person will be cordial and attentive. Compare this approach to the "cold calls" you get from strangers who try to sell you something "out of the blue" over the phone. Many direct sales
companies depend 100% on using referrals. When they talk to anyone, they always make a habit of asking for referrals. They never run out of good leads since they are constantly generating several referrals with each person that they talk to.
The easiest way to get a few referrals is to ask your "Inner Warm Circle." Simply ask your friends if they know of anyone that would like to earn a few hundred dollars part time by circulating postcards. Another way is to make a few "cold" calls on the phone. Just pick up the phone and call a few random numbers and say something like this. "Hi, my name is John Doe I am looking for a few people in your area that would like to earn some extra money circulating postcards. Do you happen to know of anyone?"
Once you have 5 or 10 referrals, your cold calls are over. When you call people that have been referred to you, you change your sales pitch slightly like this, "Hi, my name is John Doe and Mary Smith mentioned that you may know of some people in your area that would be interested in earning a few extra dollars per month by circulating post cards." (let him answer and make a lot of notes of the people that he is mentioning. Make sure you get their phone numbers) Then say, "In fact Mary Smith also mentioned that you might be interested?"
When you talk to someone that is interested, tell him that you will send him a postcard explaining the offer. And do so.. You may then want to follow up with him in a few days to make sure he sends in his order to you. In summary, develop a few referrals, and then snow ball the quantity of referrals with everyone that you talk to. The trick is to ask for the referrals first before you explain the offer.
HOW TO FIND TELEMARKETERS
THAT WILL HELP YOU
76. Find out the location of Professional Telemarketer Offices. You can generally find these locations by looking in the yellow pages. Then go
there and place postcards on the windshields in the parking lot.
77. Place a classified advertisement in your local paper. Say something like this, "Telemarketers wanted. Work your own hours from home. Call
for details." When they call, get their name and address and send them a postcard!
78. Call telemarketing firms. Ask if they would be interested in your program on a commission basis. If not, do they know of anyone that might
be? (Use the referral techniques described above!)
LOCAL ADVERTISING TECHNIQUES
79. Place a classified ad for leads. Say something like this, "Part time workers needed for circulating postcards." When you get a call, send out
80. Sell the plan directly by mail. Advertise this, "65 Easy Ways You Can Make Money Circulating Postcards. Complete plan - $2.00."
81. Place small space ads in local newspapers. Check out the smaller newspapers and try them first. Also, check out the special newspapers that
offer advertising that offer advertising that you pay for only when you sell something.
82. Use Coupon Booklets. Most communities have several discount coupon books that are sent out by mass mail. You might want to consider
these and you may want to include the entire postcard copy for this.
83. Check you with your local Ad Agency. Find out if he has any "specials" that you might want to consider.
USE DIRECT MAIL LOCALLY
At least one of the MLM programs that is being promoted with MLM MACHINE plan is an excellent way for the consumer to save money. In that regard, any company or organization that has a lot of members, employees or customers may be interested in making these benefits available to their associates. If you sponsor any person that has a lot of contacts, just think how many people he will be able to sponsor. If you concentrate on companies that are small, you normally can send your postcard directly to the owner. These people are shrewd. If you can show him how he can help his associates while he is making serious money, he may be interested.
If you go to the library, you will find many listings of local organizations that you can mail to. Here are a few to consider:
Any service company that offers a monthly service is excellent since they normally send out a bill to their customers. The postcard can be sent postage free. If you have a friend or relative in this kind of business, he may do this for you as a "favor." Or, he may be interested in your MLM program and do it himself. Either way, YOU earn money.
86. Cable TV Companies
89. Lawn Care Companies
90. Small Manufacturers
92. Trade Organizations. There are many of these organizations. If you can sponsor just one, they may sponsor 100's or even 1,000's of new
93. Unions. What a great opportunity!
94. Consumer groups and Organizations. Can you imagine how many people you might sponsor through these organizations?
95. Fund Raising Groups. This program is a natural for groups that are soliciting the public in order to raise funds. A lot of these use kids and
teenagers that go door to door. What better way to have your postcards circulated. And the fund raiser clubs or organization can build a
residual income just like you are doing. Consider these:
96. Youth organizations. Check it out in your Yellow Pages or library.
DELIVERY & CIRCULATING SOURCES
There are a lot of people that make a living by delivering their products either to retail outlets or to the consumer. If you sponsor any of these people, they have 100's of locations that they routinely visit and can easily pass out or place postcards. Consider these:
105. Pizza Restaurants
106. Chicken Restaurants that deliver
107. Newspaper Delivery Managers
108. Magazine Distributors - Wow ! This would be just great!
109. Distributors who call on retail outlets
SALES INCENTIVE PROGRAMS
Companies who sell products are always looking for a sales incentive to give away. They use this techniques to entice people into their retail establishment, or as a promotional item to give away when the customer buys their product. For example, let's say your local video store has a sign that says, "Rent 3 videos, and get our report, "How To Make Money With Postcards ... 65 Easy Postage FREE Moneymaking Methods Revealed!" FREE! Get the idea? He will rent more videos and he can also build his (and your downline) Places to consider are:
110. Video Stores
111. Book Stores
112. Gift Shops
113. Mail-order Dealers - great closing item!
114. Magazine or Newspaper publisher. Can you imagine how many people could be sponsored by a magazine publisher?
115. Any small retail establishment
USE LOCAL GROUP ADVERTISING
116. Once you have 10 people in your organization, consider advertising to help your downline. That is, make arrangements with your local
newspaper, radio or even TV stations. With 10 people in your immediate downline, the advertising cost can be spread out making it a
reasonable cost per person. Your job is simply to make the arrangements so they can all generate good leads for themselves. To your
(20) HOW TO CA$H IN WITH SIMPLE FORMULAS
(Mostly 1 & 2 Ingredients Available in Drugstores)
You can copy any of these Formulas and sell to other Agents, or put them together in packages - under your own name - and sell to Agents.
The specialty formulas presented within the pages of this report were carefully selected for the explicit purpose of placing the beginner with limited capital in a position to manufacture quick-sell products. Every one of them represents a popular product of wide appeal and genuine merit. No expensive equipment is needed to prepare these products. In most cases, you do the mixing, compounding and packaging from your kitchen table. If directions are adhered to faithfully, results are sure to be satisfactory.
Borated Talcum Powder - Gradually rub 1/2 part Perfume Oil into 5 parts Magnesium Carbonate. Add to this 90 parts Talc and 5 parts Boracic Acid. Mix thoroughly and sieve. Put up in 12-ounce shaker boxes and sell .
Solid Perfume - Melt together 33 parts Paraffin and 66 parts White Petrolatum. Stir until cool, and then add 1 part Perfume Oil. Allow to settle. Cut into 1-inch blocks, wrap in tin foil and sell.
Suntan Oil - Mix together thoroughly 25 parts Olive Oil with 24-1/2 parts Peanut Oil refined. If desired, 1/2 part Perfume Oil can be added for scent. Put up in 6-ounce bottles and sell.
Powder Fire Extinguisher - Mix together 5 parts Common Salt, 1/2 part Sulphate of Soda, 1/2 part Silicate of Soda, 1/4 part Chloride of Calcium,. 2 parts Baking Soda and 6 parts Ground Rice. Pack in one-pound long tin tubes with pull-off caps and sell. To use simply scatter the powder on the blaze.
Bath or Dusting Powder - Rub 1/2 part Perfume Oil into 75 parts Powdered Borax, then mix thoroughly with 25 parts Wheat or Corn Starch. Put in 4-ounce shaker boxes and sell.
Antiseptic Ointment (Astringent) - For soothing relief from bruises, cuts, bites, stings, etc. Dissolve 3.4 parts of Plienol and 6.8 parts Salicylic Acid in 38 parts of Melted Yellow Petrolatum. Let cool, then add 38 parts of Ilyrous Lanolin with which 6.8 parts Sulphonnated Bitumen has been thoroughly mixed. Put up in 3 ounce jars and sell.
Invisible Ink - Mix together 1 part Sulphuric Acid with 10 parts Water. Put up in ounce bottles and sell. To use, write with plain pen point. Writing can be read when paper is slightly heated.
Imitation Vanilla Flavor - Dissolve 30 ounces of Vanillin into 150 fl. ounces of Alcohol, add 180 fl. ounces of Glycerine. Then run in 40 fl. ounces of Caramel and 600 fl. ounces of Distilled Water. Filter to clarify. Put up in 4-ounce bottles, and sell.
Mothproofing Paper - Melt together 1 part Crude Haphthalene (inflammable) and 2 parts of Paraffin Wax. With this mixture paint unsized paper (ordinary brown wrapping paper will do fine). Use a broad brush. To use, wrap clothing in this treated paper before storing as a precaution against moths. Sell per sheet.
Bronze, Gold or Silver Ink - Fine Bronze Powder, or Gold or Silver Leaf is ground with a little Potash, and washed from the salt and mixed with water and a sufficient quantity of Gum Acacia. Put up in 1-ounce bottles and sell.
Auto Polish in Powder Form - Dissolve 2 ounces Paraffin Oil into 6 fl. ounces of Carbon Tetrachloride and mix with 16 ounces of Infusorial Earth. Pack this product in 8-1/2 ounce airtight cans and sell. To use, stir into 2 quarts of water.
Theatre Spray - Mix together 4 parts Water Soluble Perfume Oil and 124 parts Water. Sell this to theatres in gallon jugs.
Blackhead Cream - Rub 1-1/4 ounces of Preciditated Sulphur with 1 fl. ounce of Glycerine and incorporate this with 7-1/2 ounces of Ointment of Rose Water. Put up in 4-ounce jars and sell. To be used at bed-time.
Silver Polish that Replates with Silver - Mix together 3 parts Chloride of Silver, 2 parts Fine Whiting, 6 parts Cream of Tartar and 3 parts Common Salt. Put up in 6-ounce cans or bottles and sell.
Rubber Stamps - Set up the desired name and address in common type, oil the type and then put a guard about 1/2-inch high around the form. Next, pour in plaster of paris that has been mixed to the proper consistency. Allow to set. Now get long strips of vulcanized rubber about 3 inches wide and one-eighth of an inch thick, cut off the size of the intended stamp, then remove the plaster cast from the type, and place both the cast and the rubber in a screw press. Now apply sufficient heat to thoroughly soften the rubber, turn the screw hard and let it remain until the rubber receives the exact impression of the cast and becomes cold. Remove and trim neatly with a sharp knife and cement to handle. Sell for so much for 3 lines of type and so much for each additional line.
Window Defroster - This is a good seller to storekeepers who want to keep winter frosts from hiding their window displays. Dissolve 55 parts Glycerine into 1,000 parts 62% Alcohol. Add a few drops of amber. Sell to stores in gallon jugs.
Oil Orange Flavor - Orange Oil, 6 ounces; Edible Corn Oil, 1 gallon. Put up in 4-ounce bottles and sell.
Oil Lemon Flavor - Oil of Lemon, 6 ounces; Edible Corn Oil, 1 gallon. Put up same as above.
Pineapple Oil Flavor - Pineapple Extract, 2 quarts; Edible Corn Oil, 1 gallon. Put up same as above.
Polishing Cloth - Dissolve 5 ounces of Oxalic Acid in 5 gallons of water, stir into this 5 pounds of Whiting. Soft pieces of cloth, such as Canton Flannel, are saturated with this mixture, gently squeezed out and allowed to dry. While treating cloth with the preparation, the mixture should be kept well-stirred to prevent the whiting from settling. Pack the treated cloths in glassine envelopes and sell.
Deodorant Powder - 1-1/2 parts Bismuth Subnitrate, 1 part Powdered Salicylic Acid, 1 part zinc Oliostearate. Grind all together in a mortar. Put up in 3-ounce shaker boxes.
Permanent Ink (Cannot Be Erased; Will Not Fade) - Dissolve 10 fl. drams of Gum Copal into 10 fl. ounces of Oil of Lavender with the aid of gentle heat. Thoroughly mix into this solution 100 grains of Lampblack and 20 grains of Indigo that has been rubbed to an impalpable powder. Put up in 2-ounce bottles and sell.
Soapless Oil Shampoo - Mix 100 parts sulfonated Castor Oil into 1 part Perfume Oil. If lower concentration is desired, add water to suit. Put up in 8-ounce bottles and sell.
Foot Powder - Mix thoroughly together 10 parts Boric Acid with 0.7 parts Zinc Oxide and 2.7 parts Purified Talc. Put up in 5-ounce shaker boxes and sell.
Marble Cleaner (used extensively on tombstones) - To 1 part Powdered Pumice, 2 parts Dried Carbonate of Soda and 1 part Chalk add sufficient water to make a thick paste. Put up in 16-ounce cans and sell.
All Purpose Cleaner - Satisfactory for cleaning woodwork, floors, dishes, painted surfaces, porcelain, linoleum, glass, etc. This is simply Trisodium Phosphate. Put up in 1-ounce bags with instructions to mix with 1 gallon of water and sell.
Shoe Saver - Simply melt together 2 parts Tallow with 1 part Resin. To use, apply this mixture freely to the soles of shoes with a table knife. Makes them wear much longer. Put up in 2-ounce, airtight cans, and sell.
Typewriter Ribbon Renewer - Dissolve 1 part Aniline Black with 15 parts of Pure Grain Alcohol and then add 15 parts of Concentrated Glycerine. Put up in 1-ounce dropper bottles and sell. To use, put one drop on each 1/2 inch of ribbon, rewind and let set for 72 hours. Each bottle will re-ink from 30 to 40 ribbons.
Eczema Ointment - Mix together 31-1/2 ounces of Boric Acid Ointment and 31-1/2 ounces of Ointment of Ammoniated Mercury until a homogenous paste is formed. Then thoroughly incorporate into this mixture 2-1/2 fl. ounces of coal Tar Solution and 4-1/2 ounces of LiquifiedPhenol. Put up in 2-ounce jars and sell.
Ink in Powdered Form - Pulverize and mix 16 parts of Nut Gals with 7 parts of Gum Arabic. Put up in 2-ounce drug envelopes with instructions to mix into one pint of warm water. This makes a good grade black ink.
Insect Repellant Pads - These are made by dipping fabric remnants, paper toweling, paper napkin stock, etc., in a simple solution made of: 1 part methyl (di-methyl) phthalate, 1 part isopropyl alcohol - 95% alcohol, 190 proof (approx.). NOTE: This is not the isopropyl rubbing compound. The alcohol serves no active purpose beyond carrying the potent ingredient, Methyl Phthalate, into the fibres of the pads. The alcohol then evaporates. Directions for Use: If the skin is heavy with perspiration, fist dry, then use the pad just like cleaning tissue, for protection against gnats, mosquitoes, chiggers, flies and other insects. Do not apply close to the eyes. Perfectly safe elsewhere. For sale, a dozen or 20 small pads in a polyethylene bag makes an effective retail unit.
Kitchen Wall Cleaner - This is a syrupy, water-like liquid, until recently patented, but now produced by a number of manufacturers who wholesale it through jobbers. "Triethanolamine", pronounced Try-ethan-all-a-meen. It would be difficult to find a chemical wholesaler who does not sell it, but may not know its value as a cleaner-polish for smoked-up kitchen walls. Directions: To make an amazing kitchen wall-cleaner, add about an ounce to a quart of water. Add a trace of blue dye for eye-appeal, if you wish. Or, sell "as is" as a concentrate, for the user to dilute with water, himself. The kitchen walls, of course, must be "washable". Moisten a cloth or sponge with the solution, and wipe the soiled surfaces.
Rinsing is not necessary. The solution converts kitchen grease deposits into soap, and leaves the walls gleaming like new. Never dull or powdery as do many other, more expensive wall cleaners.
Spray-On, Wipe-Off Glass Cleaner - Obviously, the base necessary for all glass cleaners is water. But to make water much more effective as a cleaner, other ingredients must be added. One of the simplest and best is a solution of 3 or 4 parts of water and 1 part of Methanol, which is also known as denatured alcohol, wood alcohol or methyl alcohol. It's inexpensive, too . This simple formula makes a quick-drying glass cleaner that will amaze you. If you want to improve it slightly, add not more than 1/2 of 1% of any synthetic detergent like Vel, Tide, Rinso
Blue, and/or even less than 1/2 of 1% of trisodium phosphate, better known as TSP. This is so cheap that you may be well-advised to buy your first or experimental needs at retail. A trace of blue or red dye may be added to your product, for eye appeal. If you want a very effective solution and are impressed by instant-drying properties, just use TSP and water. The ready-to-use liquid cost about the same as plain water - but it does the job! And it leaves no chalky deposits. Few products for home use provide such a high margin of profit as this one. (Note: The above analysis is sold as information only. we cannot be held liable for any accidents that may result from your using the solution improperly.)
Liquid Dishwashing Detergent - Unlike many detergents and surfactants, this is non-corrosive, non-rusting. To this extent, at least, it is superior for cleaning car bodies, milk cans and other metal objects. Formula: "Nimex 21" from Stephan Chemical Company, one of the largest producers of Lasic synthetic detergents in the United States. It has a number of factories, which we list below. Any of these firms can and will answer your inquiries as to the distributor of their products who is located nearest to you. Address to Stephan Chemical Company at the following locations:
224A West Frontage Road, Northfield, IL
693 Humphries St., S.W. Atlanta, GA
100 West Hunter Avenue, Maywood, NJ
5587 North Ridge Rd, North Madison, OH
1139 Ellamae Street, Tampa 2, Fl
Dissolve Nimex 21 (any quantity) in an equal amount of water. As you stir, the liquid becomes thicker, not thinner, as you might normally expect. A trace of perfume oil, such as any chemical house can supply, may be added if desired. The perfume should be dissolved in the Nimex before adding water. Directions: For dishwashing, add a tablespoonful or so to the dishpan, the amount depending on the number of dishes and the grease deposits, etc. For car washing and the like, 2 tablespoonfuls (one ounce) to 3 to 4 gallons of water is usually ample. When hosed down, the body will dry without streaking.
Liquid Vitamin - Simply made from one product of the field. Gives you quick energy and vitality. Author claims that after one week, you'll be kicking up your heels and raring to go. Ideal for men and women past 40. In a porcelain or enamelware vessel, put 2-1/2 lbs. of clean Oats. Add 2 gallons of distilled or unmineralized rainwater. Set in a cool place for 48 hours. Bring to boil slowly. Strain through cloth. You will have about one gallon of liquid. Put in a jug, keep in refrigerator. Dose: A 2 oz. glass , 3 or 4 times a day. If larger quantities are made, add 1/10 of 1% of Benzoate-Soda to the gallon to act as a preservative.
Transferix for Transferring Pictures - Common yellow soap, 1-1/2 oz., 3-1/2 oz. of fl. spirits of turpentine, 1 pint of soft water (made soft by boiling, then cooled). Dissolve the soap by boiling in the water, and when nearly cool add the turpentine, then shake the ingredients together thoroughly. Put up in 1-ounce bottles. Paste a small label on the front of the bottle, and on another small separate sheet (about 3x6) have the
following directions printed: Directions for Using Fluid: Apply liberally to the surface of the printed matter with a soft brush or sponge (being very careful that you do not smear the ink, which becomes soft when the fluid is applied), and allow to soak for a few minutes. Then place the plain cloth or paper over wet side of printed matter and subject it to moderate pressure - one minute - using bowl of spoon or small roller.
Upon separating them you will find the picture has been transferred to the other surface.
Marvel-O Eight-in-One Product - Orthodichlorobenzene, 1 part; Carbon Tetrachloride, 2 parts: by weight. Mix. Put up in 6-ounce cans, or in such sizes are best suited to your purposes. This is truly a marvelous product on which the profit is large. It does work, too. Insect Exterminator: Used as a spray, it kills moths, their eggs and larvae, as well as bedbugs, roaches, silverfish, ants, mosquitoes, flies and other
insects. Powerful Disinfectant: Adding two tablespoonsful to warm water or soap suds, it serves as a powerful disinfectant when applied to mattresses, springs, upholstery, walls, floors, wash bowls, etc. Leaves a pleasant, clean odor and guards health. Paint Remover: This wonderful product is amazingly efficient in removing lacquer, shellac and paint of all kinds. Hand Cleaner: Excellent for the workman or mechanic, removes dirt, grime, grease and leaves the hands clean and soft. Used full strength it will not harm the hands. Spot Cleaner: Takes out dirt, grease, grime, spots and stains from any material. Leaves no ring and is non-injurious. Deodorant: Used as a spray, it becomes an effective and pleasant deodorant that kills unpleasant odors and purifies the air. Easy to use. Quick-Action Cleaner: An effective cleaner when added to soap
suds, cuts the grease and makes clothes washing easier. Also speeds cleaning action on floors, walls, linoleum, tiling, wash bowls, bath tubs, etc. A wonderful window cleaner. Metal Polish and Cleaner: Apply full strength on a soft cloth, cuts the surface dirt film with just a few easy rubs, and will not injure any metal surface. Produces a brilliant finish or restores original luster. Renews and Cleans Typewriter Platens,
Ribbons and Printers' Rollers: Wash rollers with this solution. Dip ribbons in this cleaner and roll out, wait 24 hours to use.
NOTE: Above is suggested for label and advertising copy. All claims made above can be depended upon in this fantastic product. Simply and easy to prepare and very profitable. It makes a wonderful demonstrator item and is great for house-to-house canvassing.
To Improve Odor: The odor of Orthodichlorobenzene will probably have to be masked with a scenting oil, such as Oil of Myrbanc or
Citronella, by dissolving the scenting oil in a small amount of rubbing alcohol and adding to the mixture. The Orthodichlorbenzene and Carbon Tetrachloride may be obtained from any wholesale drug company or chemical firm.
All container sizes given in this report are merely suggestions, and do not necessarily convey any prevailing specifications.
You become a manufacturer when you label and package any product yourself. In many localities, when you sell the goods directly,
a license will be required. However, often no local license is necessary when interstate commerce is involved. City, county and state authorities should be consulted for guidance on these matters. No license is required by the federal government.
Some of the preparations outlined in this report are subject to the Federal Food, Drug and cosmetic act of 1938. Briefly, this act: 1. Authorized establishment of standards of strength, quality and purity. 2. Forbids adulteration, misbranding, deceptive containers. 3. requires clinical testing before general sales of new drugs, including new combinations of existing drugs and existing drugs recommended for new uses. You
can obtain more detailed information by securing a copy of "Digest of the Federal Food, Drug and Cosmetics Act". It will be sent free on request from The Food and Drug Administration, Washington, DC.
A government permit is required when alcohol is used in any preparation. For full particulars write the nearest Bureau of Industrial Alcohol.
The federal government imposes a Retailers' Excise Tax on the retail price of cosmetics. This luxury tax must be paid by the customer regardless of how the sale is made. A Treasury Department pamphlet titled "Regulations 51" lists what specific items are covered and also gives other information. You can obtain a copy from the Superintendent of Documents, Washington. DC. Also, write to your state authorities for details on local taxes, if any.
The use of an trademark indicates that the identifying sign under which a product is sold has been registered as a trademark, and that a similar product cannot be sold under the same identifying sign. A trademark can be a word, a group of words, symbol, picture, design, or combination of these. For full details write to the Department of Commerce, U.S. Patent Office, Washington, DC and ask for a copy of "Protection of
Sources of Supply
Isopropyl Alcohol - For making the Glass Cleaner. In small lots you can use the 70% grade of Isopropyl Alcohol Rubbing Compound as available at low cost in all retail drugstores. In commercial quantities, use the 91% grade of Isopropyl Alcohol available by the drug from your local Chemical Dealer or Commercial Solvents Corp., 245 Park ave, New York, NY 10017. Sales offices are located in many principal cities (see the Yellow Pages of your nearest large city telephone directory).
In addition to the Olin Corporation, previously suggested for a Fire Extinguisher grade of Sodium Bicarbonate, we submit other large suppliers of Sodium bicarbonate and who may also have a special grade for this use.
Church & Dwight Co. Inc., 2 Pennsylvania Ave., New York, NY 10001
BASF Wyandotte Corp., 1609 Biddle Ave, Wyandotte, MI 48192
Hummel Chemical Co. Inc., P.O. Box 250, So., Plainfield, NJ 07080
Fritzsche Dodge & Olcott, Inc., 76 North Ave., New York, NY 10011
Leuders, 427 Washington St., New York, NY 10013
Norda Essential Oil Co., 475 10th Ave., New York, NY 10018
Where you require only small quantities, you can use the simple
food colors available from most grocery stores. In commercial
quantities, you can obtain all kinds of colors for all purposes
Pylam Products Co. Inc., 9510 218th St., Queens Village, NY 11429
Bemis Co., 800 Northstar Center, Minneapolis, MN 55402
W. Braun Co., 300 N. Canal St., Chicago, IL 60606
Foster-Grant Co., 289 N. Main St., Leominster, MA 01453
Penn Bottle & Supply Co., 5619 Cherry St., Philadelphia, PA 19139
Cartons or Boxes
Sealright Co., 314 S. 1st St., Fulton, NY 13069
Acme Folding Box Co., 1495 Horkimer St, Brooklyn, NY 11233
Stone Container Corp., 360 N. Michigan Ave., Chicago, IL 60601
From your local printer or from:
Dennison Manufacturing Co., 67 Ford Ave., Framingham, MA 01701
Topflight Corp., 165 E. 9th Ave., York, PA 17404
Things to Remember (Smart Things)
Have confidence in yourself. Don't sell yourself short. Many manufactured products with national distribution today were once manufactured in a small way by people who possessed this confidence in their ability to succeed. They did succeed, and there is absolutely no reason why you can't make products as good as the finest on the market. You must believe it!
The product, regardless of type, has not been made that cannot be improved upon. That's why some products put out by little known manufacturers are actually superior to those offered by the big companies. So, never be satisfied with the product you are making. Always try to improve upon it - you don't have to be a chemist to do it. Experiment on your own - you might be surprised at what you can do. The big companies are working 'round the clock to improve their products, which accounts for the constant change in the formulas of many products. Just take a look at the evolution of camera since Polaroid introduced its Land Camera - supposedly the "ultimate camera". So, regardless
of how good a product may be, the possibility of improvements is always there and should be explored at every opportunity.
Lack of finances is no barrier to success. The unsuccessful person inevitably uses this as an alibi for his failures, but it is an overworked alibi. This person leans heavily on the old adage that "it takes money to make money". While there is nothing particularly wrong with the statement, why is it that so many people with little or no money to speak of have achieve greatness in their chosen field or profession? It is because
they want success strongly enough to work for it and they have confidence in their ability to achieve it.
They were Positive Thinkers, one of the outstanding characteristics of successful people. Instead of looking upon a project with doubt, fear and skepticism, the positive thinker turns a deaf ear to all the Doubting Thomases who tell him it can't be done. He goes ahead and does it!
The Negative Thinker, as much through laziness as anything else, seems to welcome negative comments from others so he won't have
to put out the effort. It gives that person a good excuse for being a failure.
Occasionally we receive a letter from someone who practically accuses us of misleading people into believing they can make money in the Chemical Specialty Manufacturing business and then proceeds to tell us why it cannot be done. A self-appointed expert on the subject who has never tired it and never will because he has already accepted defeat - without even trying. Always remember: What others are doing, you can do.
For every letter we receive from those defeatists, we receive countless others from people who are making a success in this business and enjoying it; but you can bet your bottom dollar they didn't achieve it listening to the Gloomy Busses and Doubting Thomases.
A living example if this is the story of the Italian man in Montreal who went into this business on a "shoestring" with a liquid cleaner, mixing it in an open head drum and selling it for about $80 profit per drum. After developing a paying demand for his cleaner, he obtained formulas for other products to add to his line until the time came for him to add a good floor wax or finish. When he mentioned this to one of his customers,
advising him that in the very near future he would have a good floor wax, the customer told him that he was foolish to add such a product to his line because the Johnson Wax People had the business sewed up. The Italian man replied, "Whoosa this Johnson? Neva heara him. He neva hearda me, so I have new floor wax nexta week". He couldn't have cared less about competition, no matter how big - he had confidence in his
ability to do things and he did them.
Many proportions in this report are designated by "parts". Any one weight, such as grams, ounces, pounds, etc., may be substituted for "parts".
(21) HOW TO MAKE UP TO $750 IN YOUR SPARE TIME OR WEEKENDS
Do you have a garage filled with unused furniture, household goods, broken appliances or outgrown toys and clothes? Maybe your neighbor does, or your relatives do.
The return to recycling old and used objects is more popular than ever. There are swap meets and flea markets all over the country where people buy and sell objects - AT A GREAT PROFIT!
Maybe you know how to repair simple motor-driven tools, or can refurbish battered furniture. You can turn that skill into money.
Are you clever and somewhat artistic? The market for handmade crafts is higher than it ever was. Maybe you'd like to make quilts, or candles, or decoupage plaques become hard cash. Rummage sales are great ways to change unused items into money. And it's easy. You need to overhead, very little time and effort, and make pure profit.
Perhaps you have church bazaars, school fairs, or crafts shows that occur seasonally in your area. Fall and Spring festivals are great places to sell everything from handmade dolls to recycled lawn mowers.
Are you ready to turn stored potential into real money? Just review some of these tips and you'll find you can make more money than you could ever imagine from seemingly worthless objects.
Starting right now, you could gather and produce enough to sell next weekend to make over $750.00. And who couldn't use that?
WHAT WILL SELL?
ANYTHING WILL SELL!
You can acquire furniture and fixtures from basements and garages; you can scout for throwaways; or you can offer to take away what people don't need.
Household goods, appliances, cameras, bicycles, tools, baked goods - you can sell any useful object. You can sell surplus goods, irregulars, or nostalgia items. Antiques, or course, are always marketable.
Homemade woodcrafts, leather goods, photographs, postcards, stamps and coins all sell quickly and at a good profit. Think about what you have around the house. You probably have a whole truckload of things you'd like to get rid of. Why throw them away? Turn them into cash for the things you'd really like.
What can you make? If you think about it, you know how to create things that can sell. What about making jewelry, wooden boxes, or working with shells? Walk through a crafts fair and see what's selling. And those prices have built in profit. With a little ingenuity, you can make anything sell.
Selling used goods and handmade objects can be a great family business. Swap meets and craft shows are friendly, communal efforts, where everybody is making profit from leisure.
Younger and older members of the family can help refinish, clean up or fix objects to increase their value. And, almost anyone can run a small stall. What better way to make money than out in the fresh air and sunshine?
Generally, rummage or garage sales are not long-term endeavors. They're for getting rid of unused, stored, or old items not of value to the owners. But they have great value to other people - you'd be surprised.
Swap meets or flea markets usually are long-running enterprises, often only on weekends. They are on special empty lots, in parking lots, or in stadiums. They are professionally organized and supervised by a small group or individual, and require a fee to participate.
Craft shows are generally seasonal, and craft presenters travel long distances to set up in the fairs. But they are excellent places to sell high quality art and crafts at good prices. And don't forget the fast-selling items for a couple of dollars.
AT A SWAP MEET
Start with going to a swap meet, find out what sells and at what prices. You can find them advertised in the newspapers. Check the yellow pages or ask at a local store that sells used goods.
If you're going to buy something in particular, be sure to bring a tape measure or rope if you need to tie something to the top of your car. Check retail prices for what you're looking for so you'll have an idea of what the objects are worth. And never give the price asked. Always offer less.
Take a look at the type of people that are at the meet. Talk to booth sellers and find out how much they sell. If others make a profit, you can too. What things sell best?
THE ART OF BUYING
The most important aspect of buying and selling anything is the price. KNOW YOUR PRICES. You might start with a certain type of goods such as furniture or used appliances. Check with other stands to see how much things sell for.
Look in the newspapers to see how the new items are priced. You can respond to ads in the newspapers to see how much private parties sell used objects for. Even pawn shops will give you a good estimate on the selling value of things.
The best time to shop at a swap meet is early - just as it opens. If you're the first sale of the day you'll get a better deal. Or, just as the meet is closing is equally good. People are reloading items to take back home; often any reasonable offer might be accepted, especially if it's for a group of things.
Depending on what you want to buy, you have to know good craftsmanship or whether or not something can be fixed. They key to buying and selling is to buy cheap, and sell at a profit. So you need to know what can be turned around into profit.
A genuine antique must be at least one hundred years old. But period pieces can be very valuable if you know how to recognize them. Get to know what things are worth. You have to be able to tell the difference between value and junk.
Sometimes appliances such as vacuum cleaners, toasters, or small hand tools can be easily fixed, cleaned up and resold at a profit to you. But you have to know if you can fix it. Always bid low. Often you can pick up something for fifty cents, a dollar, or two dollars, that you can turn around and sell for ten. You should be able to judge the seller. Has that person been a longtime regular at the swap meet? Then you may not get far. Usually, new people who are just unloading old things will be happy to make a few dollars and get rid of those things.
If the seller won't accept your low bid and you're not willing to pay more, go ahead and leave you name and phone number. You'd be surprised how many will call back because they couldn't get the price they wanted.
BUYING IN LOTS
Go to your local manufacturers. They always have scraps, leftovers, and close-outs that you can pick up for a good price - even for free. You may be able to recycle scraps into something else. For example, fabric scraps can be made into quilts or pillows. Leather scraps can be made into clothing, bags and belts.
Sometimes a manufacturer may have produced a bad run of some item that can be sold to you at rock-bottom prices. Irregulars are easy to pick up and sell at a profit.
You may be able to pick up unclaimed items from cleaners. Government surplus, police auctions and liquidation companies are great places to get good items at low prices. Perhaps you can tap into the rental companies that sell after the items are no longer rentable. Or check with contractors who demolish buildings. You may be able to take out the light fixtures or things left behind.
And never forget the TREASURE OF TRASH. Start with the high-class neighborhoods. Often suburban towns may have a cleanup week in the spring and fall. Or check with the local sanitation department and look at the things placed at the curb the night before pickup. The again, there's always the junk yards. A few hours in a good yard will produce lots of fascinating objects that can be put to good use elsewhere.
Buying something old or used, fixing it, and selling it is the heart of recycling. Making something useful from a broken discarded object is not only profitable, but it is an extremely worthwhile thing to do.
There are dozens of things that have a high resale value and are the major recyclers. Sewing machines, typewriters, cameras, televisions, bicycles and tools are great things to recycle.
You may be able to pick up broken objects at a rummage sale, in a neighborhood's attic, or in your own garage. You could even pay a low price for the object at a swap meet.
Anything with a simple motor or electric mechanism can be easily repaired if you know a bit about appliances and electric objects. Often only a simple part is broken or missing. You can find replacement parts by getting in touch with the manufacturer or local hardware stores. Some people choose one type of item, such as cameras or sewing machines and deal only in that item. You people are interested in repairing bicycles, wagons, or toys.
Hand and power tools are great objects to recycle. They're always needed and are easy to fix and repair. Perhaps something needs a new handle, or prongs need to be bent back. Maybe you can find a replacement head or spring. You may need to take off rust, oil the gears, or polish the surface.
What's the best way to make a broken or old object look new? A coat of paint does wonders for almost anything. Be sure to clean it up first, and paint it only in conservative colors. Bright objects have a limited demand.
Know what the objects are worth. Buy them for a little money, fix them for a few cents, a replacement part, or a coat of paint, and sell them for less then they cost new. You've made a good profit and you're well on your way to making a steady income.
One of the most popular items sold at swap meets is furniture. Chairs, desks, dressers, TV stands - all have a selling value. Bur many need to be fixed up to get a good price. The upholstery may be torn, or a coffee table surface may have burns. End table and desks often get water marks and spots.
Take a look at the furniture you have. Determine what it's made of and how it was finished. Sometimes it may not be worth the time and expense to refinish, but often you can turn a used piece into a showroom ideal.
Remove dirt and wax by cleaning. Wipe the surface with turpentine, mineral spirits or wax remover. This will show you where the real problems lie.
Maybe a chair needs to be recaned, or a child's dresser could use some bright decals - there are many ways to fix up old furniture with little effort.
Sometimes you can make patches, bleach out stains, reglue loose joints or cracks. New handles or drawer pulls will spruce up a useful piece of furniture.
If the piece is already painted, you might scratch a spot from underneath to determine if it's hardwood. If you know furniture and are good at restoring, you may remove the paint and refinish. If you're not so versatile with wood, you can repaint.
But don't repaint a piece of wood furniture that has never been painted. You could ruin it. You'll be better off refinishing it to increase its value. You can determine if the surface was finished with shellac, lacquer or varnish, and you can do spot touch-ups and repairs.
If you refinish, you may need to strip the surface of the coatings already on, and restain and varnish the piece.
I'LL TAKE IT AWAY
Did you ever hear somebody say, "I'll pay them to take it away?" Perhaps a member of your family who's tired of the piles in the garage or shed wants to clean up. Or maybe a family is moving and doesn't want to haul everything cross country.
You can cash in on others' castoffs. A good way to let them know you're there, is by placing ads, in the local newspaper or recycler magazine. It can be a blanket statement like, "I'll haul your junk," or "I buy used household goods." Or, you may deal in only one particular item, such as "I buy used cameras."
Leave yourself plenty of room to refuse to take things of little value, or be prepared to quote a hauling and dumping fee. Set up a time to inspect the goods being offered and don't commit yourself until you are sure of their true value. You may need a pickup or a van to transport large objects.
With every load of goods, you'll have some treasures and some worthless stuff. Although almost anything will sell, you can have an agreement with a dump or recycling plant to take what can't be salvaged and profited by.
One of the most rewarding and profitable ways to make money in your spare time is with crafts. You can often get materials at cut-rate prices and use them to create beautiful handmade objects that everybody wants to buy.
Start with the easiest, inexpensive items first. Take a look at decorating magazines and handicraft books for ideas and find the simple, low-cost instructions that require no expertise and little equipment.
If you have many sources for castoff items, you will want to consider recycling and making new from old. You can cut old bottles to make vases or glasses. Or, you can make lamps from bottles or any object that will fit the electrical switch and cord.
Rug hooking and braiding are good ways to use up lots of fabric scraps and discards. They're something you can do in your spare time - even in front of the television. For those who are good with woodworking: wooden boxes, cutting boards, stationery racks and spice holders sell fast at the craft shows - they're wonderful presents.
You might be interested in needlework. Crocheted aprons, appliquéd dolls, needlepoint pillows are always good items. You can make a high profit from handmade quilts or Afghans. What about plants? House plants in unusual planters are clever items and go quickly if they're reasonably priced. Dried flower arrangements draw attention if they're well done and in nice-looking holders.
And don't forget ceramics. They're ever-popular at crafts shows and can be put into any practical use. Not only can you sell cups and saucers, but vases, pitchers, and bowls go quickly too.
You can make clocks out of any object. Clock kits are not expensive and can be mounted on stone, wood, plastic or fabric. Think of what will sell. Watch the craft fairs and check prices. How can you make a profit?
There are thousands of objects that you can make at home with very little effort. And these produce a high profit. You can make jewelry, handbags, bookcases or candles. At craft fairs, even paintings, photographs and original design stationery are popular. What are you good at doing? Are there crafts you always wanted to get into? Maybe you constantly make small items that you give away at Christmas, like potholders, or birdhouses, or macramé hangers. And everyone you know has one. Why not take them to market?
Be careful about pricing. Often crafts in the shows are of excellent quality, but they demand an equally high price. If you need to price your items high, carefully consider the wealth of the buyers.
A good way to make money fast is to create dozens of small, two or three dollar items. You can set them up on a simple folding card table with the price. Sometimes people will buy a small item on impulse because everything else is too expensive.
Consider the difference between the practical and the pretty. Crafts sell because they can be used, rather than hung on the wall or stored on a shelf. Practical items are easier to sell. Craft fairs are not the only places to display and show your goods. You can set up and sell them at swap meets, church bazaars, or even on street corners.
Go ahead - try it. Make some homemade toys or Christmas stockings or leather bags. You'll find it enjoyable as well as profitable.
LETTING PEOPLE KNOW
Advertising can be an inexpensive way to sell the objects you've recycled. You might use a leader ad, which is a short line about an object for sale. For example, "Typewriter, $75.00. Private party, and phone number." If you buy and sell typewriters, this "lead" will produce a call, then you can find out what the person is looking for. In fact, this ad will bring in many calls, and you can sell several typewriters.
A single headline is better to use than plural. If, for example, you used the word "typewriters," it gives the impression that you're in business and wouldn't offer a bargain price. You can photocopy flyers to post on bulletin boards in colleges, churches and factories. Perhaps there is a local organization of, for example, camera enthusiasts. You might find out who's the group leader and send that person a list of what you have to sell.
An economical way to advertise a rummage sale is by having the local newspaper deliverers place a flyer with the papers. This will bring neighborhood responses. And, of course, you can always put small ads in shop windows, at supermarkets, or even tide to telephone poles. Consider what you are selling and how you can reach those people who might buy. You may even be able to use a small display space in a store appropriate to your items. Anything sold would be at a profit to the storekeeper and to you.
HOLDING A RUMMAGE SALE
You've already cleaned out the attic, the basement, the garage and the shed. You've done the same for all the relatives. And, you've asked your friendly neighbors for their things, or if they'd like to participate. Now what?
Choose a good time to hold the sale, and an alternate date in case it rains. Usually, you'll only need to advertise by placing a few signs on telephone poles in the neighborhood with arrows and the address.
Even if you think you have a lot to sell, use only one date. If you don't sell it all, you can change your signs and have the sale to continue the next day, or a day on the following weekend. Consider the value of the things you have to sell, and how important it is to get rid of them. Sometimes people who want to move or liquidate their property will sell at almost any price. Here's a good time to buy. But if you can't get the price you feel the object is worth, don't sell it. You may get the higher price later, or save it for next year's sale. Although you should always ask a very low price when you are buying used goods, ask a fair price for selling. But be prepared to lower it.
If you have the sale on your front lawn, create perimeters so people don't wander into your home. Be sure someone is always available to take care of anyone looking at the objects you displayed.
There is an excellent market for everything, but few people will pay for worthless things. Sometimes an old vase may get a couple of dollars, but often it may be worth only a token quarter. Don't expect to collect much from old memorabilia unless you know it has a good value.
You're ready to give swap meets a try; you have some items of value to sell. You'll need to find out who is running the meet you want to join, register, and pay a fee to be part of the market.
Get there early - before it opens - to set up at a good spot. Regulars move up to prime locations. Take a look at the spots available. Where are the good places? Keep in mind that you want buyers. Sometimes a front-door center stop brings the largest number of lookers, but be sure the aisle is wide enough for people to stop and talk with you about what you're selling.
You might want to do something to attract attention. Balloons or crazy hats are noticeable. Performing a crafts demonstration will also draw people towards your space.
Once people are looking don't let them walk by. See if you can help them find something, or at least pay attention so they know you're interested in them. Try a casual approach of mentioning some good points about the objects displayed.
If you know the full value or your objects, don't sell for less. As you build up your knowledge of handling used goods, you'll know that people will pay a fair amount for what they want.
As a novice, don't get taken by the regulars. They'll try to hit you up as soon as you unload your items. If you're unsure, don't take low offers, wait until you get better bids later in the day.
Depending on what you're selling, you can have anything from a folding coffee table to a mobile truck. You may need to just stake an area with poles and ropes. Perhaps you want to raise a canopy to keep the sun out. More professional swap meet dealers have portable booths to display their wares. What image do you want? If you're selling jewelry, you'd like a stand with a black velvet covering, something a little classy to show the value of your items. If you're selling clothes, you may invest in some racks to make it easy for potential buyers to look through the goods.
The real tips in buying and selling used goods at swap meets are learned by attending them. You may be able to make friends with some people who sell what you'd like to learn about. Perhaps you might volunteer to work a few weekends so you can learn about the business.
SELLING FROM HOME
As a craftsperson, you may carry on a continual business, selling at fairs and on weekends. You can sell objects out of the home.
Any ads you place in the newspaper should look like you're an amateur, or just trying to get rid of a few objects. Bargain hunters shy away from on-going businesses.
However, you might run a small shop out of your garage or off the back enclosed porch. Some people have kilns and offer ceramics classes from the barn in the back yard. Potential buyers will like the homey atmosphere and will think they're getting a good price because it comes from the source.
Or, you may do woodcrafting from a basement shop, creating beautifully carved or hand wrought items. Seeing a shop might bring more of an impulse to buy. What better feeling is it than to get something from the person who made it?
However, other things may be best kept in the back, under wraps. For example, maybe you purchased a lot of five dozen lamps, irregulars from the factory. You were able to fix whatever was wrong and made them of no commercial value. If a customer saw the whole stock - dozens of identical lamps, that person would think it was such a bargain.
Selling from your home can be as solid a business as if you rented a storefront. You'll want to build up steady clientele, and have referrals. If someone wants several items, give that person a special price. Anyone returning time and again should get a discount. Good business builds better business.
Use your discretion if you have a repair shop such as typewriters or sewing machines. Sometimes it is better to display the many choices available; sometimes it's better to just have a few and then pull out more from the back.
Depending on the person, you might find that being reluctant to sell such a wonderful object will push for a sale. Other people need to be convinced about a good deal. Again, if you know comparative prices for the same items new, you'll have better selling points. It's good business to offer a limited guarantee with mechanical or electrical objects. A thirty-day free repair warranty will often clinch a sale. And if you've already fixed the appliance or hand tool, you would know that it would work.
You are required by law to report all income. But in the business of buying and selling, you have so many deductions you can legally take, that most of your earning are profit.
If you keep all the receipts from the objects you bought, and all the receipts for the items you needed to fix up or repair these objects, you can keep a fair and accurate account of your activities. A professional accountant at year's end will be worthwhile. You'd be surprised at how much you can deduct.
If you become a regular at the sway meets and crafts fairs, you'll need to get a vendors permit and report the state sales tax. You can check with the directors of the meets to find out the requirements for your enterprise.
WHAT'S THE PROFIT
If you've given it a try, you’ll see that you can make a sizable profit with selling used goods. If you just run a rummage sale, you don't need to keep accurate records. But if you continue the business of buying and selling, you'll need to keep track so you can tell what you are making.
Keep a record book or sheet that has five columns. In the first column, write down the name of the object. The second column should be the date you brought the item; the third lists the price you paid. The fourth column is the date you sold it; the fifth column is the price.
The comparative dates will show you how quickly your items are selling. This is helpful to determine which objects sell best. The difference in the prices will give you the amount of profit. If you figure in the cost of transportation, and the cost of fixing the items, you'll get the amount of clear profit you've made. Not bad.
How much time are you spending? Keep track of the time you've spent in acquiring this profit. Divide these hours into the amount of profit. That's your hourly rate. How can you increase your hourly rate? The more work you accomplish, the more you'll make. But look for ways to do several things at once - to increase your profit. While you're at a swap meet or crafts fair, you can work on your crafts or be fixing and repairing as you mind the stall.
Especially with handmade items, think of ways you can profitably mass produce, making large quantities simultaneously rather than one at a time.
The goal of these enterprises is to make money from the time and energy you put in. And if you plan well, YOU CAN PROFIT.
MAKE MONEY NOW
The quickest way to get instant cash is to hold a garage sale and unload all the unused, stored or broken objects in the house. You can hold it next weekend, and, if you're like every other household in America, you can make hundreds of dollars just from castoffs.
Swap meets are the best ways to continue buying and selling items at a good price. To create a good situation for yourself, get to know what happens at the swap meets. Go to all of them in your county, your state, or in the neighboring states. Which ones sell high quality merchandise?
Talk to people who sell at those meets. How long have they been in business? What kind of profits do they make?
It is essential to know prices and the true value of used and refinished objects. How much do new ones cost? What is the market price? The most important knowledge you'll need is how much things are work. Sell at the highest price the market will hold.
You'd be surprised how little people know about how much things cost. Sometimes they buy things at a swap meet, thinking they got a bargain, only to later read an advertisement to buy a similar item for less. Don't get taken yourself.
Create your own territory. Make contacts for picking things up and selling them. You might have a relationship with stores selling used items. Although you will never get as high a price as you would at a meet, you'd be sure to unload hard to sell items.
At some point you may even consider a retail outlet. Dozens of used furniture stores also work at the swap meets on weekends. And these meets are a good place to find things to stock these stores.
(23) 107 GREAT PART-TIME BUSINESSES
If you need more income and another job is not the answer, this
listing was designed for you!
We've prepared a selection of up-to-date businesses that can be
operated in or from your home on a part-time basis. Most of
these businesses require no special training and relatively
little investment. The most critical requirements are your:
- willingness to work and
- dedication to your business
Look through these suggestions for subjects that sound
interesting. Consider each as representative rather than
specific. For example, if you know nothing about African Violets
(#01) but are good with roses, by all means substitute roses for
African Violets. And, don't overlook the possibility of blending
these (or other) suggestions to form the ideal business
When you have decided on your business, check state and local
requirements for licenses, permits and make arrangements for
start-up supplies. You will probably need business cards, a
ledger and a rubber stamp with your company name and address.
Although your beginning supplies should be adequate, they need
not be fancy or expensive. Don't stock up too much as you will
probably need to make adjustments as you learn the needs of your
market. It is always a good idea to:
- write out your business plan - an outline of what you intend
to do and how you plan to go about it.
- List what you will buy from whom, how much it costs, where it
will be stored, how you will advertise, what price you will
charge, your gross and estimated net profits and when you will
Include everything you can think of that your business will
involve. The action will "force" you to organize your business
(in your mind as well as on paper) and greatly increase your
chances for profit and success.
In this (or any other) business, give careful thought to your
capabilities and your potential market. Select something that
you already know (or like and are willing to learn) and will
stick to - that people in your area will pay for. Your product
or service should be priced competitively, but at the level to
yield a fair profit. This motivates customers to buy and you to
work even harder!
GOOD LUCK IN YOUR NEW BUSINESS!
107 GREAT PART-TIME BUSINESSES
01. AFRICAN VIOLETS. Specialize in the propagation and care of
this popular indoor plant. Nurture, hybridize and sell when in
full bloom. Carry accessories, such as pots, shelves and
lighting. Keep a small but permanent ad in your local newspaper.
02. ALTERATIONS. Replace buttons, let out cuffs, shorten
sleeves, turn collars, repair tears for clothing stores,
laundries and cleaner who don't already offer this service. You
can work for them or leave a price poster in their store.
03. ARROWHEADS. Collect, buy, sell and MAKE (with deer horn and
clove) Indian arrowheads for hobbyists, displays and
demonstrations. Sell instruction and/or information booklets
and do-it-yourself kits. Offer various types of flint.
04. AUTO PARTS REBUILDING. Work with garages and mechanics.
Specialize in rebuilding one part (carburetors, master
cylinders, electronic ignitions) for one or several makes.
Install kits, ream and/or re-fit and guarantee all of your work.
05. AUTO TOUCH-UP. Repair minor dents, cover rock chips, remove
rust, polish, clean tires. Renew rubber and plastic, deodorize
to help bring the best price or trade-in. Advertise under
Auto/Trucks For Sale, with a price (e.g. "From $25.00")
06. AUTO PAWN SHOP. Hold cars as collateral for short-term
loans. Hold the title (if clear) or, "buy" the car with a 30
day or so buy-back price agreement or limited power of attorney.
Check laws and obtain legal advice before proceeding!
07. AWNINGS, WINDOW. Design and install permanent and fold-up
fabric and or metal awnings for storefronts, patios, house
windows, trailers and mobile homes. Offer a selection of
materials, colors and prices. Advertise prices and benefits.
08. BABY DOLLS. Create dolls with fine wigs from client baby's
own baby hair as keepsake dolls. Try to get cloth from baby's
actual clothes to make similar looking outfits for the doll
(work from a picture if possible). Put in glass case.
09. BARBEQUE. Use a portable (trailer?) meat smoker to take to
fairs, parades and festivals. Have a supply of prepared
sandwiches ready, but always have a fire AND AROMA (throw in a
little suet or sauce) going to attract more business.
10. BELT BUCKLES. Stock a selection of belt buckles for
truckers, workers, etc. Have special designs and insignias made
for local groups. Arrange to offer good prices on leather belts
as well (import some to sell at attractive prices).
11. BENCH RENTALS. Build bus-stop style benches and with city
permission, place them free of cost to the city at various
bus-stops. Pay a sign painter to apply advertisements for
clients who pay you by the month for the ads and space.
12. BIRD TRAINING TAPES. Make endless or auto-reverse tapes to
teach bird to talk, whistle or sing. Sell or rent the necessary
equipment to mount in or near cages. Charge extra to record the
bird owner's own voice giving the instructions on tape.
13. BIRDHOUSE BUILDING. Build and decorate fine, scientifically
designed birdhouses and feeders for birds native to your area as
well as those that migrate to or through your area. Make up
little info folders for each model.
14. BIRTHDAY LISTS. Compile birthday (anniversary, etc.) of
people in your area to rent as mailing lists to local merchants.
Or, contract to mail out cards each year on behalf of the
merchants. Have a set minimum, as $25 for 50 mailings.
15. BREAD SPECIALTIES. Bake unusual or otherwise unavailable
varieties of home made breads: oat bran, low calorie, ethnic,
salt free. Keep a small ad in paper, take orders for loaves
fresh from your kitchen and/or deliver fresh to stores.
16. BRONZING. Bronze (or pearlize) baby shoes etc. Make
mementos, awards and trophies. Design plaques and unique bases
with emphasis on local needs such as Chamber of Commerce of
company awards. Arrange for engraved plates on plaques.
17. BRUSH CLEARING. With you truck, tractor and shredder,
contract to clear brush and small trees from lots and acreage.
Haul off excess debris or use a composter to recycle and sell
organic refuse. Offer to drag or level the cleared area.
18. BUSINESS EQUIPMENT. Buy surplus equipment from bankruptcy
sales and auctions. Store and clean-up, but do not repair (let
buyer do that). Advertise bargain prices for qualified buyers
and sell at double or triple your investment.
19. CEMENT BLOCKS. Mold small orders of standard or custom
blocks (building, stepping stones, curbs) in all shapes and
colors. Make molds when necessary of plywood and tin. Take
orders, sell form your "yard" and through nurseries.
20. TRUCK LETTERING. Use pre-cut, self-stick vinyl letters to
produce long lasting, professional truck signs (no art talent
required). Use chalk snap lines to mark lines and center, peel
and press in place. Stock and offer a variety of letters.
21. CEMENT MARKERS. Make "engraved" cement or liquid marble
markers and signs. Mold "backwards" letters into various colors
and textures of plastic-like cement for carved in effect. Polish
molded marker into a professional looking stone.
22. CHAIR CANING. Use cane, plastic or other interesting
materials to weave seats and backs onto casual and picturesque
chairs for clients. Buy old chairs with promise at bargain
prices to re-glue, refinish, re-cane and sell at a profit.
23. CHINA AND GLASS DEALER. Collect and deal in antique and
interesting china and glass items. Buy at auctions, antique
stores, private and public sales and through your
advertisements. Deduct travel expenses for buying trips and
24. CITY LOT CLEAN-UP. Work with the city to learn of lots
that must be cleaned up. Contract to do the required work on
lots they designate (city adds bill to owner's taxes). Contact
absentee (or local) owners to avoid future city actions.
25. CLIENT LISTINGS. On your computer, input and maintain
customer (or business) information: customer info, purchases,
credit records, employee information, etc. Provide periodic and
custom sorts (including mailing lists) to clients.
26. COLLECTION AGENT. Represent one or more commercial agencies
(don't tell one about another, though). Solicit delinquent
accounts for collection from local businesses for a percentage
of monies the agencies collect.
27. COIN SEARCHING. Buy rolls of coins from banks (whatever
denomination you can afford). Search through them for coins
worth over face value. Keep all of these and replace with
"regular' coins and trade back in. Best in small towns!
28. COLLECTIONS. Accumulate collectibles (glass, matchbook,
baseball cards, comic books). Make up (from common specimens)
starter collections to sell to beginners. Sell valuable pieces
individually to collectors (some you got started).
29. CONCESSION BOOTH. Operate a booth or stand at a recreation
area, flea market, shopping mall or parking lot. Sell your own
products and/or consignment items. Carry some attractively
priced items just to attract more customers.
30. CURB PAINTING. With a stencil and fast-dry black spray paint
house numbers on all curbs in a city block then go back and
request a $2-$5 "donation" from occupants. Pass out circulars
the day before announcing your service.
31. CUSTOM CLOTHING DESIGNS. Paint, block print or transfer
unique or custom designs onto items of clothing: smocks,
T-shirts, jackets and fabrics to be made into clothing. Use
designs, illustrations, cartoons, things of interest locally!
32. DESERT GLASS. Collect and sell sun-baked, weather-beaten
glass in interesting colors. Make your own synthetic version by
baking and/or sandblasting suitable objects with inexpensive
equipment. Advertise your materials in hobby magazines.
33. DISTRESS SALES. Buy household items cheap at auctions and
close-out sales. Clean them up and sell as your own right out of
your living room because you need the money (e.g. to pay a
fine), and never because you have new or better things!
34. DOLL HOUSE FURNITURE. Make exquisite, scale furniture for
doll houses. Or, buy inexpensive imported items and upgrade
them. Normally, a little re-enforcing, sanding and a coat of
stain or polyurethane makes all the difference in the world!
35. DRIFTWOOD ART. With sandblaster, power or hand held wire
brush form and finish interesting pieces of driftwood (and other
woods) into decorations, lamps, candle holders and plant mounts.
Use deductible vacations to collect more driftwood.
36. ELECTROPLATING. Offer a chrome (and other) metal plating
service in your shop. Advertise in the newspaper and list with
auto, RV parts stores, auto restorers and body shops. Between
jobs plate items to sell (ornaments, trophies etc.).
37. FENCE INSTALLATION. Install fences for private homeowners.
List with hardware stores and keep a small ad in the paper.
Expand to furnishing the materials for a single bid. Offer a
variety of both functional and ornamental fences.
38. FISHING LURES. Use a fly-tying rig to tie flies and sell by
the dozen to individuals, bait shops, sports and department
stores. Design, manufacture and decorate fishing lures
especially for waters in your area. Then advertise and expand!
39. FLYER DISTRIBUTION. Hire kids or adults to distribute ads,
samples, coupons, announcements door-to-door or on parked car
windows. Charge extra to record occupant reactions. Contract
with individual businesses and advertising agencies.
40. FURNITURE RESALE. Select and buy promising articles of
furniture cheap at garage sales, stores (trade-ins) and
furniture auctions. Clean up, do minor repairs and sell from
your home. Concentrate on items that seem to do well in your
41 COPY-READY MASTERS. With your desktop publishing system and
"laser jet" printer, convert customer's material into copy ready
masters that can be reproduced locally. Especially good for
small orders (set-up costs are very expensive for these).
42. DOG HOUSES. Build standard (bargain priced) and custom
(higher priced) dog houses in different sizes, shapes and
colors. Include insulation, treated wood on bottom, insect
repellent pillows or storage areas under the roof as options.
43. KITCHEN CABINET REFINISHING. Refinish in-home kitchen
cabinets. Remove old finish; sand, fill dents with colored
putty, stain (or paint), replace worn hardware, apply new finish
and install new external door knobs and drawer pulls.
44. WORD PROCESSING. Produce interim drafts and finished
professional letters, manuscripts and documents for students,
lawyers, writers and businesses. Make provisions for client
editing and subsequent re-writing as a part of your service.
45. TREE SURGERY. With a little training and experience, anyone
can trim, treat, fill and seal tree "wounds". Start with small
jobs and gradually increase as you build confidence and buy more
equipment. Take large contracts only when confident.
46. ROOF COATING. METAL. Renew rusty and/or leaky metal roofs
with paint, rust killer, galvanizing, aluminized tar or
insulating (foam) toppings. Charge by the square. Tip: use
mobile home coating (aluminum or white) for a durable finish.
47. RENTAL PREPARATION. Prepare apartments for occupancy: paint,
do minor repairs, cover scratches, remove stains, replace bulbs,
mow lawn, fix faucets and drains. Work with individual owners,
rental agencies and real estate companies.
48. SURPLUS SALES. Buy bargain priced items at auctions and
sales. Store neatly in a secure area; advertise to find buyers
who need (and will pay for) them. Open your warehouse one or two
days a week or sell large items by appointment.
49. ROCKING CHAIRS. Make beautiful, durable rocking chairs.
Offer a variety of woods, finishes, sizes and styles to fit
every customer. Charge extra for carving, special styles or
made-to-measure models. Offer specials on Mr. & Mrs. sets.
50. GAZEBOS. Build gazebos. Display a standard model at a good
price that you can deliver or customer can assemble. Then offer
larger sizes and various extras, such as shape, screens, shingle
roofs, benches. Use only quality materials.
5l. GLASS ETCHING. Custom etch (with acid, engraving bit and/or
sandblaster) glassware for individuals to-order and for
wholesaling to retail stores. Offer monograms, town or company
logo, family crests, art designs and local themes.
52. GOURD CULTURE. Grow and process a variety of interesting
gourds. Make them into decorations, utensils, painted figures,
birdhouses. Retail gourds and do-it-yourself finishing kits.
Retail seed packets with instructions for prize gourds.
53. GOVERNMENT AUCTIONS. Go to major state and federal auctions
and bid on items for subsequent resale. List with auction
authorities to receive notices of pending auctions. Learn and
follow the rules to find the best bargains.
54. GRAPHOANALYSlS. After learning the art and getting a
diploma, offer your services as a handwriting analyst to
individuals, law enforcement agencies and attorneys. Start with
local readings; work fairs for experience.
55. HANGING PLANTS. Specialize in hanging plants (flowers,
ferns, vines) of all sizes and descriptions. Display for sale
when in peak condition in attractive pots, with interesting
holders and hangers. Advertise that you take in trades!
56. HOME HANDYMAN. Perform handyman services for those who can't
or don't have the time. Advertise clearly what you do, keep your
appointments and guarantee your work (to the extent of your
hourly wages). Save customers expensive service calls.
57 HOTHOUSE FABRICATING. Build and sell small hothouses, some
with temperature controlled venting. Offer electric heating
systems for use in the cooler climates and be prepared to give
advice on their use. Consider selling seedlings.
58. HOUSE CLEANING. Offer one-time or periodic house cleaning
services. Perform the heavy tasks (shampoo rugs, clean stoves,
wash windows, wax the floors, defrost). Have a check-list of
jobs to be done and agree on price beforehand.
59. HOUSE PAINTING. Contract to paint houses and apartments or
rooms by the job. Have assistance (high school kids?) on hand
when needed. Increase your profit by supplying quality (only)
paint and supplies and bidding on the entire job.
60. INSTRUCTIONAL VIDEOS. CASSETTES. Make recordings of yourself
or others teaching and demonstrating their specialties. Start
with simple operations (making a will; cleaning a VCR); graduate
to more complex instructions as you learn.
61. INVENTION PROMOTION. Purchase three to six month option
rights on interesting inventions for relatively low fee. Run
test promotions and buy only the successful ones - those you can
sell for a nice profit or successfully market yourself.
62. INVENTORIES. Specialize in taking inventories for area
merchants (at their convenience - usually after hours). Work
alone or have a qualified team on call. Check with an insurance
company to obtain bonding for yourself and assistants.
63. JACK REPAIR. Repair hydraulic jacks (take a course if
necessary) in your garage shop for individuals, garages,
mechanics, retail stores. Buy, sell, take in trades and rebuild
all kinds. Offer special prices to mechanics.
64. JEWELRY BOXES. Make fine jewelry boxes to sell to and
through gift stores, catalog sales and individuals. Line with
velvet, offer lacquered, inlaid, shell or seed covered versions.
Have varied finished and storage arrangements.
65. KITCHENWARE RENEWAL. Specialize in the renewal of fine
cutlery, pans and wood kitchen utensils. Refinish and reshape,
install new handles, reline, make pieces to match missing parts
of sets. Offer personalization service.
66. KITES. Build, sell and demonstrate all kinds of kites and
accessories. Start a program to sell advertising space to
sponsoring merchants during "meets" that you help stage (e.g.
open, between schools, towns). Give away kites as prizes
67 LAPIDARY (GEM MAKING). Operate a rock shop in your garage.
Cut, polish facet, shape and mount gems in commercial and
amateur findings. Sell mounted, unmounted gems and jewelry.
Tumble imperfections and left-overs to sell separately.
68- LAWN MAINTENANCE. Contract to mow lawns by the job or
season. Charge extra to edge, rake, collect and remove
clippings. Refer related jobs to cooperating businesses for a
finder's fee or commission. Expand your service as you grow.
69. LIBRARY RESEARCH. Use your talent and the public library to
provide research data, technical details and background
information for clients who need their "homework" done. Charge
by the hour, page or a flat fee for your time and effort.
70. LIGHTING SPECIALIST. Design, sell, service and install
lighting systems for external residence and business buildings.
Use inexpensive 12 volt systems among shrubs for security and
beauty; colored spotlights for unusual effects.
71. LITTLE LEAGUE CARDS. Take pictures of small fry baseball
(etc.) players and print on baseball-like cards, complete with
their names, position and other "official" information. Offer in
sets with extra copies for proud parents and relatives.
72. MAGAZINE. SUBSCRIPTIONS. Sell a variety of magazine
subscriptions from your "office". Use "gimmicky" ads, give
credit for leads and prizes for multiple sales. Do lots of
telephone canvassing. Have a special every time you call.
73. MAILING LISTS. Compile mailing lists from various local and
wider area sources (buy voting registration lists, check on
buying tax and license lists). Sell names to brokers or keep
current and rent them yourself (on self stick labels).
74. MARBLE CASTING. With "synthetic marble", cast, finish and
market figurines, ashtrays, office (pen bases) and commercial
(trophies) items for wholesale accounts (stationery stores,
etc.). Make one or two special items for local retail.
75. METAL FOUNDRY. Operate a small metal foundry in your garage
workshop. Cast parts as a sub-contractor, custom items or your
own products. Buy or pick-up scrap metal to melt down. Examples:
dresser knobs, door plates and trophy bases.
76. METAL RECYCLING. Pick up, sort, process (dismantle, clean
wires) waste metals from any source. Accumulate into lots, wait
for periods of high prices and haul to salvage yards. Advertise
to buy surplus metals (at lower rates of course).
77. MINIATURE GARDENS. Create various sizes of garden-like
display containers of live plants for hospital sick rooms, boxes
for balconies, rooftop planters, offices and residences. Include
instructions for care to make your products last.
78. MOSAIC TILE. Buy patterns or create custom designed pieces
and install in an exclusive design for each customer. Offer
exquisite kitchen and bathroom designs, as well as spa and even
swimming pool arrangements. Charge for tile too.
79. MOSQUITO PATROL. With a sprayer mounted on your vehicle,
contract to drive through neighborhoods on an established route
and spray for mosquitoes (normally with a light malathion
mixture in diesel). Work with city or county authorities.
80. MOVIE MAKING (SHORTS). With your 16MM or VCR camera and
related equipment, make custom instructional, informative
(company introductions), promotional and advertising clips. Use
for board meetings, briefings and for cable advertising.
81. MOVING ASSISTANCE. With your truck HELP clients move (versus
"move" them - to stay legal). You can help them pack load, move,
unload unpack. Have stand-by crew ready to assist. Charge for
your time and expenses, not the move.
82. NATURE'S PRODUCTS. When in an area with wild products
(hickory nuts, maple syrup) that you can harvest, do so!
Process, package and sell then as genuine products of nature.
Clear your operation with the local health department first.
83. WINDOWS AND SCREENS. Repair windows: replace glass, repair
frames, renew or rebuild screens. List with hardware stores and
keep an ad in the paper. Fix one broken pane or bid to renew
windows and/or replace all screens on the house.
84. NECKTlES. Make exclusive, hand made ties from exotic
materials from all over the world. Offer a selection of designs,
attach your exclusive label and advertise in men's magazines.
Try local stores first then try larger markets.
85. NEEDLECRAFT. Make your own style of homemade items (pot
holders, bonnets, towel rings) to sell on consignment, to
catalog companies, or at a booth at fairs or flea markets.
Present them in tasteful fashion with your label attached.
86. NElGHBORHOOD NEWS. Compile, publish and distribute a
neighborhood newspaper (or newsletter) with local news, opinions
and interesting features. Include lots of names; sell space for
opinions, announcements and advertisements.
87. ON-CALL CLERK. Register with several stores to be called
for temporary or emergency fill-in (for the store or an
individual), for clerical or sales situations. Should pay more
than normal wages and could lead to a permanent job.
88. PLAYGROUND EQUIPMENT. Build and install (and maintain)
playground equipment: forts, slides, climbing/monkey bars,
sandboxes, swings, teeters, circle rides. Use commercial
patterns or design your own. Check on liability insurance.
89. PET PHOTOGRAPHY. Specialize in pet portraits: in their home,
your studio or in their own "natural" setting. Offer a package
price for so many of each size. Go to dog shows and take
pictures of willing subjects (the losers too!).
90. PICNIC TABLES. Build standard, custom and deluxe model
picnic tables Offer a variety of sizes, styles, finishes and
colors. Expand to folding model and sets with umbrellas. Offer
matching chairs, end tables and child sized pieces.
91. PICTURE FRAMING. Make unique picture frames for stores,
artists and clients from moldings, scraps, unusual fabrics. Set
up jigs for the standard sizes. Between orders make standard
sized frames that can be finished in a variety of ways.
92. PIES AND COOKIES. Take orders for or contract for your
specialty baked goods. Deliver to wholesale customers in
containers that appear to be full and have your name and logo
imprinted on the cartons. Give retail customers pick-up time.
93. PILLOWS. Make and decorate designer, fancy, or "down home"
pillows. Sell to boutiques, fairs, through party plans, sales
catalogs and advertisements. Offer a variety of sizes, shapes
and covers. Do custom work for client's decor.
94. PLANT SCULPTURE. A profitable specialty: braid trunks, shape
into interesting forms. Trim, bend, graft, to create valuable
sculptures that bring premium prices. Use pictures in your ads;
sell each plant as an individual creation.
95. PRODUCT REPACKAGING. Buy bulk products (nails, beans,
vinegar) by the ton or barrel. Re-package into neatly labeled
packets, pints or boxes a sell for much more. Check with a local
attorney on any restrictive laws in your community.
96. PRODUCT PHOTOGRAPHY. Take flattering, descriptive pictures
of merchandise, clothing and satisfied customers for
advertisements, catalogs and brochures. Send sample brochures to
prospective manufacturers, distributors and retailers.
97. PRODUCT REPACKAGING. Buy bulk products (nails, paint
thinner, beans, vinegar) by the ton or barrel. Purchase and
re-package into neat (and full) packets, pints, boxes. Consider
using your own label (with legal advice) on containers.
98. PROOFREADING. Review manuscripts and printed copy and
advertisements for accuracy and grammar. Get considerably more
to review for content quality and technical accuracy. Work with
editors, writers, publishers and educators.
99. PROPERTY PORTFOLIOS. Prepare photograph and property
description folders. Make up folios for private parties (to make
sure their property is shown in the best possible light), and
for real estate companies to use in sales presentations.
100. RE-UPHOLSTERY SERVICE. Recover overstuffed chairs and sofas
for clients in your shop (sell fabrics). Buy good furniture that
needs recovering cheap at auctions to re-upholster and resell at
a nice profit. Take trade-ins to re-do.
101. YARD CLEAN-UP. Contract with homeowners, Realtors and
rental agents to clean up yards after winter, evictions, storms.
Mow, remove debris, water, replant, fertilize. Use periodic ads
in the paper, especially after winter or stormy weather.
102- TOY MANUFACTURING. Create, manufacture and market unique
toys that you can make in your shop possibly made in part by a
"partner" seamstress. Market to local stores, catalog sales
houses or by mail. Go to and have your own booth at fairs.
103. WRITE FOR CHILDREN. Write poems, Sunday school stories,
puzzle explanations, riddles, etc. for children. Sell to local
papers, children's book publishers or in your own booklets.
Check Writer's Guide in Library for more information!
104. GAG WRITING. Specialize in one liners and short funny
situations. Sketch your ideas, list each on a separate card and
file by subject matter. Offer your collection to cartoonists or
comics. Get their addresses from Writer's Guide in the library.
105 - SCHOOL DESK SALES. Buy old school desks at sales and
closed rural schools. Refurbish and decorate into nostalgic
furniture, plant stands and children's furniture. Sell restored
items individually, wholesale to stores or finish to order.
106 - PROMOTIONS. Organize community and commercial promotions:
order bumper stickers, posters; arrange for news releases,
interviews, photo sessions. Plan agenda, schedule workers,
coordinate events for a fee or percentage of profits.
107 - PEN PAL SERVICE. Advertise in both home and overseas
publications for correspondees. Charge for addresses or for a
subscription to your club news with paid advertisements placed by those
seeking penpals. Sell names to mailing list brokers.
(24) HOW TO GET PAID WRITING SIMPLE GREETING CARDS
Most of us enjoy getting greeting cards from time to time.
Birthdays, anniversaries, holidays, the birth of a baby, and
other occasions mean even more to us when we are remembered by
friends, relatives and colleagues. A well written card can make a
genuinely personal statement for any occasion. That's why
greeting cards continue to be a sincere and effective means of
communication. In fact, the demand for greeting cards is such
that it is now a multi-billion dollar industry and still growing.
Since there will always be birthdays, holidays and other
occasions appropriate for card sending, the market remains stable
and prosperous for talented and creative writers. Besides the
ever popular traditional greeting card messages, greeting card
companies are constantly looking for fresh and innovative ideas
and concepts. And although most companies employ staff writers
and artists, the opportunity for free-lance writers is very real
and substantial. Many greeting card companies actually encourage
free-lance writers to submit a regular stream of card ideas.
Writing greeting cards on a free-lance basis is a creative
way for writers to make excellent part-time money. In some cases,
extremely talented and prolific writers can write greeting cards
full time and make a comfortable living. Of course, the amount of
success a free-lance writer can expect from writing greeting
cards depends on talent, initiative, knowledge of the industry,
and time devoted to creating new ideas and concepts.
Many free-lance writers are attracted to writing greeting
cards simply by the nature of the work. Everything is usually
accomplished from the writer's own home. All that's needed is a
typewriter and a fairly consistent supply of new ideas. There are
no agents, or complex contracts to deal with, and most business
transactions are done by mail.
As a rule, writers who have success in the greeting card
industry are creative people who not only love to write, but also
understand what other people want in greeting cards. These
writers have learned the secret of "marketability and
sendability" and as a result are able to express, in a minimum
number of words, a multitude of sentiments.
Getting started writing greeting cards on a free-lance basis
is not at all difficult. You don't have to possess a college
degree, or live in New York. What you will need is the ability to
create messages that people want to send and receive. You'll also
need to be familiar with what is already on the market; what
people are buying and sending. Then you'll need to know which
companies are most likely to accept your particular type of
This report will offer information and suggestions about the
greeting card industry and how to create and submit material that
could earn you $150 or more per idea. It is not intended as a
guarantee against rejection. Even the most successful writers are
familiar with editor's rejections. But, if you are creative,
enjoy writing, and are willing to follow specific company
guidelines, you could soon be making good money doing something
that is both fun and challenging.
WHAT GREETING CARD COMPANIES ARE LOOKING FOR
While the greeting card industry is not stagnant, and new
ideas and trends are frequently being developed, the three basic
card categories remain the same -- traditional, studio (or
contemporary) and alternative. And when publishing a line of
greeting cards, in any category, a company must cater to the
people who are most likely to buy and send cards. In most cases,
that means women between the ages of 18 and 50. So the majority
of companies are looking for cards that target issues these women
care about; relationships, success, religion, money, health, and
Even though traditional and contemporary cards continue to
be a staple of the greeting card industry, there may be an even
better opportunity for the free-lance writer in tune with
relevant issues. Issue oriented, or alternative cards, are
becoming increasingly popular even with smaller companies that
are expanding their lines in order to reach this growing market.
Alternative cards offer a response to non-traditional card-
sending situations and can be just as viable a means of
communication as traditional cards. Some of today's best selling
cards are non-traditional cards commemorating new jobs,
promotions, and salary raises. Other top selling alternative
cards deal with relationships, even the break-up of marriages.
Still another significant line of alternative cards is aimed at
people who have experienced, or are experiencing, drug and
alcohol addictions. At least one greeting card company has
already created a complete line of such cards, in cooperation
with a drug and alcohol abuse foundation.
Whether the sending situation is traditional or non-
traditional, it's safe to say most companies prefer a personal,
conversational style message rather than a verse of rhyme.
However, rhymed verse is often used for inspirational cards,
which also have a fairly large market. Most companies specify
their individual preferences in their writer's guidelines. That's
why it is essential to know what a specific company is looking
for before you make a submission.
Another ingredient many companies are looking for is humor.
Cards that convey a message with humor are very popular,
especially with the baby boom generation, which makes up a large
portion of the card-sending market. The preference, even with
humor, is for short messages that are immediately understood and
funny. The ideal is to have an attention-getting, one-sentence
lead in on the outside (or front) of the card, with an equally
brief, but effective, punch line inside. The intention is to get
the potential buyer/sender hooked by the lead-in message so
she/he can't resist opening the card to get to the punch line.
Companies that are looking for humorous card ideas are
usually emphatic and clear about the kinds of humor they will
accept. As a rule "corny" or sentimental humor is not preferred.
Most companies request humor that is "off-the-wall," "laugh-out-
loud," "irreverent," "outrageous," and in many cases, "risqué."
In other words, try to make your humorous ideas as "cliche'-
free," unpredictable, and funny as you can.
In general, most greeting card companies are looking for
cards that are appropriate for traditional sending occasions, as
well as cards for newer "issue" oriented situations. Here are
several of the most sought after types of card ideas:
(1) Birthdays. Since there's never a shortage of birthdays,
the market for original birthday cards, both humorous and
serious, remains a steady market for writers. Birthday cards can
make us laugh about getting older, or they can be sensitive,
serving as a reminder of the positive side of life, past and
(2) Friendship. Good friends are hard to find, and keep.
That's why friendship cards continue to be a profitable part of
the greeting card industry. Most friendship cards deal with the
general value of friendship, or the significance of a specific
friendship. Again, both humorous and serious card ideas are
acceptable to most greeting card companies. The main thing is
that the ideas must be original and genuinely and clearly express
some positive aspect of friendship.
(3) Get Well. Like birthday cards, the need for get well
cards remains constant. Most people with not-so-serious illnesses
appreciate humorous get well cards. But, prospective writers
should be cautioned to stay away from over-used and worn out
hospital humor concerning hospital gowns, hospital food and so
on. Greeting card companies are looking for fresh ideas, not a
re-working of old ones.
There is also a need for non-humorous get well cards that
express appropriate, and sensitive sentiments toward someone
experiencing a serious illness. What greeting card companies are
looking for here is a sensitive approach to a serious, and even
grave situation. Sometimes the sentiment "get well soon" is not
appropriate, even for get well cards.
(4) Sympathy. Unfortunately, sympathy cards are always
needed. To fill that need, a writer must be able to address the
loss of a loved one with good taste and sensitivity.
(5) Love And Romance. Writers of love and romance card ideas
will do well to address all kinds of love and different aspects
of romance; first love, long-term romantic relationships,
marriage, sharing, trust, commitment, renewing an old romance,
and so on. The market is good for both humorous and serious cards
addressing the themes of love and romance.
(6) Support And Encouragement. This type of card has
increased in popularity over the past decade and offers creative
writers a good deal of opportunity. These cards can be given to
friends, relatives, colleagues, lovers -- anyone who might need
to know that they are not alone. The most common message with
this type of card is "I'm here for you." These cards offer both
encouragement and support, and can be treated in either a serious
or humorous manner.
(7) Inspirational Cards. Most companies looking for
inspirational cards request messages that address spiritual or
human potential. These cards normally deal with some aspect of
personal growth, are non-humorous, utilize sensitive language,
and require an understanding of the spiritual and human
(8) Alternative Cards. These cards are designed for non-
traditional sending occasions. The most common card ideas in this
line are those offering congratulations for a new job, job
promotion, or raise in salary. More serious issues, such as
divorce, terminal illness, and substance abuse, are also top-
selling themes in the alternative card line.
The main thing a writer should remember is that greeting
card companies are all looking for fresh ideas and messages, not
time-worn clichés and sappy sentiment. Greeting card messages
should be immediate and clear. Writers should avoid wordy or
complex messages, and be direct and original. In short, most
greeting card companies are looking for ideas they haven't seen
or heard before.
HOW TO SUBMIT IDEAS
Most greeting card companies have their own specific
guidelines for submitting editorial, verse, and artwork. You can
find out what each greeting card company requires by writing a
brief letter, asking for a copy of their writer's guidelines. You
should always include a Long Self-Addressed, Stamped Envelope
(LSASE) with your request. And if the guidelines are available,
you should receive them in two or three weeks. Your request
letter need not be more than a simple, polite request. For
Jackson, OH 45640
10500 American Rd.
Cleveland, OH 44144
(Your letter does not need to be addressed to a specific person.)
Please send me a copy of your writer's guidelines. I have
enclosed an SASE for your convenience. Thank you.
In order to send your request letters, you will, of course,
need a list of greeting card company addresses. You can get this
information from several different sources. One good source is
the Writer's Market from Writer's Digest Books in Cincinnati,
Ohio. Another source is The Writer's Handbook published by The
Writer, Inc., Boston, MA.
Both of these publications contain sections on greeting
cards, featuring alphabetical listings of many companies with
assorted information, including addresses and the availability
(or not) of writer's guidelines. Some libraries have these books
in their reference sections, but if not, be prepared to spend $20
While both the Writer's Market and The Writer's Handbook"
are valuable tools for free-lance writers, there are a couple of
more economical ways to get the information you need. One way is
by writing to: Artist and Writer's Market, The Greeting Card
Association, 1356 New York Ave. NW, Suite 615, Washington, DC
20005. Be sure to include an SASE with your request. You can also
visit card racks in various stores and select the lines that
appeal to your particular creativity. Jot down the companies that
interest you and send them a request letter.
Trade magazines such as Greetings, published by Mackay
Publishing Corporation of New York, also offer specific greeting
card company information, as well as information about the latest
trends, trade shows, and seminars.
While submission guidelines may vary from company to company
there are some generalizations that can be made.
(1) Each message or verse should be typed on a separate
piece of paper (8 1/2" x 11"), or 4" x 6" or 3" x 5" slips of
paper or index cards. Most companies require submissions on 3" x
5" index cards, but in some cases studio-card submissions may be
required on 9" x 9 1/2" folded paper.
(2) In most cases you will be required to use only one side
of the submission card or paper. Your name, address, and phone
number should be placed in the upper left-hand corner of each
submission, and the message or verse in the center.
(3) Most companies will allow from 5 to 15 separate card
ideas with each submission. If you are not sure how many ideas or
verses a specific publisher will accept in one group, send no
more than 10.
(4) Each submission should be accompanied by a brief cover
letter. The letter should be addressed to the editor or editorial
staff, and briefly indicate what you are submitting. The cover
letter should be no longer than a short paragraph. Also include
an SASE for return of any submissions not accepted.
(5) If you make a lot of submissions, you'll need to keep
organized. The best way to do this is to create your own coding
system. Your system doesn't have to be elaborate or complex --
just something you will understand. One simple coding system is
to place your initials, the company initials, and a number in the
upper right-hand corner of each submission card.
Here's a sample card submission:
Jane Doe JD-AM-1
Jackson, OH 45640
I'm Glad I Haven't Known You
All Of Your Life
I Couldn't have afforded FORTY
Most greeting card company writer's and artist guidelines
will follow the general format outlined above. However, you
should never take submission guidelines for granted. Before you
submit, get the company guidelines and follow them to the letter.
It's not necessary for free-lance writers to furnish artwork
as well as the editorial for card ideas. As a rule, greeting card
companies have artists on staff, or they commission artists to
illustrate accepted new card ideas. That doesn't mean writers
cannot submit their own artwork too. Many companies are pleased
to hear from creative individuals who can provide both the
editorial and the artwork. Again, you should refer to each
company's writer's and artist's guidelines to familiarize
yourself with individual company policies.
If you are an artist, illustrator, designer, or photographer, and
wish to submit some concept to a greeting card company, you
should understand that most companies do not accept original
artwork of any sort. Instead, you'll be required to submit
slides, photocopies, photos, promotional pieces, or some other
reproduction of your work. Generally, greeting card
companies like to see an artist's style before they ask for an
original work or contract for an assignment. So don't send any
original artwork unless a company specifically requests that you
Whatever representations of your artwork you send, you'll
most likely be required to reduce your submissions to standard
sizes -- 5" x 7" or 4 3/4" x 6 1/4" for cards, and 4 1/8" x 5
1/2" for postcards. Photographs are often required to be
submitted in the form of transparencies. And color, or hand-
colored work is usually preferred over black and white.
Every piece of artwork you submit should include your name,
address, and telephone number. And while it is not necessary, you
can place the copyright symbol next to your name. You should also
include an SASE if you want your material returned. Make sure the
envelope is large enough to hold your submission, and be sure
it's stamped with the proper amount of postage.
Usually, the relationship between copy and artwork is
significant. It's a good idea for writers to think of, or plan,
the card as an entire concept. Even if you are not artistically
inclined, most card company editors appreciate intelligent
suggestions from writers about an overall concept.
Writing messages and verse for greeting cards is not the
only way a free-lance writer can use such a talent to make money.
There's also a good market for writing messages for posters, t-
shirts, buttons, telephone answering machines, wedding
invitations, and other items. In fact, many greeting card
companies also feature a line of novelty items. Some of these
companies pay the same flat fee for a novelty message as they do
for a greeting card idea.
The greeting card companies also involved with novelty items
are usually in need of editorial and/or concepts for buttons,
mugs, key rings, plaques, bookmarks, refrigerator magnets, and
other such items. In most cases novelty humor as well as serious
themes are accepted.
Mugs, which are popular gift items, work best with strong
personal me-to-you messages. Some popular themes companies look
for include birthday, get well, and personal relationships. The
messages are similar to greeting card messages, but must be
expressed in one line since the message is only on the outside of
the mug, rather than the typical two-line greeting card.
In general, slogans, sayings, or any copy for non-card
products should follow several guidelines. First of all, a
novelty product must accurately reflect the lifestyles,
attitudes, and personalities of the people who use or wear the
product. That also means that the written message must be some
catchy and relevant statement about a multitude of life
experiences. The messages on novelty products are usually
philosophical statements about relationships, dieting, school,
sex, work, men, women, hobbies, etc.
When creating slogans and statements for novelty products,
it's important to keep in mind that the end result should be a
means of self-expression. People use or wear such products as a
fun way to make personal statements. In many cases novelty
products are humorous items that allow us to make fun of life's
ups and downs as well as ourselves.
Eight contributing factors are measured on a 1 to 10 basis
(with 10 being excellent) based on analysis of this opportunity.
1. Time Investment 7
2. Start-up Costs 10
3. Gross Income Potential 5
4. Net Income Potential 5
5. Income in Relation to Investment 8
6. Stability 5
7. Overall Risk 9
8. Potential for Growth 7
Overall Potential for Success 7.00
Since greeting cards is a multi-billion dollar industry,
there is good potential for substantial earnings. Most companies
pay from $25 to $150 for each free-lance idea or verse they buy.
Some pay as much as $500 for a single idea or verse. If your work
is especially original and creative, a submission of ten card
ideas to one company could bring you anywhere from $25 to $1,500
(or more) depending on how many of the ideas the company buys,
and how much they pay per idea.
In most cases a company's writer's guidelines will tell you
how much they pay per idea. That information is also available
for most of the companies listed in the Writer's Market and The
Writer's Handbook. If you feel your ideas are worth more than $25
apiece, submit them to a company that pays more. The choice of
companies you wish to deal with is entirely up to you. Just make
sure your submissions fit the specific guidelines and needs of
the company you are sending them to.
Usually, if an editor buys 2 or 3 ideas out of a batch of 10
to 15 submissions the writer is doing very well. But it isn't
unheard of for an editor to buy most, or all, of a writer's ideas
from one submission. Admittedly, for that to happen all the
writer's ideas and/or verses must be highly original, creative,
and exceptional. And they must be exactly what the company is
While most companies pay per card or idea, a few pay small
royalties. Other companies may prefer to test a card before
buying it. In that event, the company will pay a small fee to
test the idea before they make a final decision. Many companies
also give a writer's credit on the back of the card. Some
companies will even include free samples if they accept your
How much a company pays per card is certainly a consideration
when deciding where to send your ideas, but it's not the only
consideration. You must also be reasonably certain your ideas fit
the particular needs of the company. You should also consider
whether the company pays on "acceptance" or on "publication."
Being "paid on acceptance" simply means that shortly after a
company accepts your idea(s) for publication you'll be getting a
check. On the other hand, being "paid on publication" means
you'll most likely have to wait a good deal longer before you get
any money. The time that elapses between acceptance of an idea
and its actual publication can be several months. That's why most
experienced free-lance writers prefer to work with companies that
pay on acceptance.
The important thing to remember regarding potential earnings
from writing greeting cards is that there are no guarantees.
Anyone who has ever written anything for publication, from
greeting cards to novels, has suffered rejection. Not every
editor will find your ideas and verses as witty, original, or
creative as you do. But if you are truly creative, prolific, and
persistent, you will eventually be successful. To a large degree,
your potential earnings from writing greeting cards is only as
limited as your imagination and creativity.
(1) As a general rule, the most successful greeting cards
are those that are short and to the point. Concentrate on
creating card ideas that work with a one-sentence front and a
one-sentence follow-up on the inside. Since most stores that
carry greeting cards have from 500 to 1,000 cards on display, a
quick glance is all each card gets. So a short, catchy, readily
understood front-of-the-card sentence has a decided advantage
over a more lengthy and ponderous message.
(2) Since birthday cards are usually a company's biggest
seller, it's a good idea for beginners to concentrate on birthday
ideas and concepts. It's not only a good way to learn what
companies are looking for, it may also be the best opportunity
for initial success.
(3) When writing card ideas, consider sending occasions such
as birthdays, Christmas, job promotions, etc., and imagine
someone (a friend, colleague, or relative) to whom you would give
the card. In effect, you should look at your card ideas and ask
yourself if you would actually buy them and send them to people.
(4) If you think you've heard it before, then forget it.
Originality is one of the main keys to success in writing
greeting cards. One way to insure that your ideas will be fresh
and innovative is to keep in touch with what's going on in the
world around you. Read newspapers, popular magazines, go to the
movies -- anything that will keep you abreast of the latest
issues, fads, and fashions. You'll be amazed at the amount of
inspiration you'll get simply by "paying attention."
(5) Even if you are not an artist or illustrator, it's
always a good idea to have a complete concept in mind when you
create a specific message. It's also a good idea to suggest the
entire concept to an editor when you make your submission. Don't
worry about artwork. If the overall concept appeals to the
editor, a company staff member will take care of the card design.
(6) Send your rejections to other companies. Take a careful
look at all your rejected ideas. Eliminate the weakest ones, and
send the rest to another company. Rejection of an idea may simply
mean that a specific company doesn't need it. That does not mean
another company can't use it.
(7) Don't get impatient. If you haven't heard from an editor
3 or 4 weeks after you've submitted material, don't write, and
don't call. You should allow at least eight weeks for a response.
Some companies may not get back to you for 12 weeks or more. Many
companies state their typical response time in their guidelines.
(8) When most card companies buy an idea they "buy all
rights." Many of these companies will also require the writer to
guarantee that the material they are buying is original and has
not been sold to any other company. If a company requires you to
sign a release form and/or a contract to sell all rights, make
sure you understand the terms of the agreement before signing.
(9) Keep records. Use a 3"x 5" card file to hold duplicates
of your submissions. You can arrange your ideas any way you like
-- subject, season, prose, verse, one-liners, etc. Keep on file
what you send, where you send it, and the date it was sent. Of
course, you should also record whether an idea was purchased or
How much money can you make writing greeting cards? The
answer to that question is really up to you. Certainly a
creative, motivated writer can make excellent money on a part-
time basis. But it is also possible to make a comfortable living
freelancing for greeting card companies full time. Obviously, the
more time you devote to creating new greeting card ideas and
concepts, the more money you are apt to make. Just don't expect
great monetary rewards over night. It takes time.
Before you make any money writing greeting cards, you'll
have to take the first step. Become familiar with the greeting
card industry. Browse through card racks and see what the market
is offering. Get a list of greeting card companies and send for
their writer's guidelines and market list. And before you submit
your ideas make sure they fall within the company's requirements.
While there are no guarantees, there is a great opportunity
for free-lance writers to make big money writing greeting cards.
An initial small investment in index cards, postage, and
envelopes, can easily be recovered with one purchased idea. If
you are creative, love to write, have initiative, and are willing
to make the effort, you can see your words and ideas become
greeting cards and make money as well.
199X Writer's Market -- editor: Mark Kissling, Writer's Digest
Books, 1507 Dana, Cincinnati, OH 45207
The Writer's Digest Guide To Manuscript Formats, by Dian Dincin
Buchman and Seli Groves, Writer's Digest Books, 1507 Dana,
Cincinnati, OH 45207
The Writer's Handbook, edited by Sylvia K. Burack, The Writer,
Inc., Boston, MA
Amberly Greeting Card Company -- editor: Ned Stern, Gold Coast
Drive, Cincinnati, OH
Artist's And Writer's Guidelines, by Carol Wilson Fine Arts,
Inc., Portland, OR
Creative Guidelines, the Maine Line Company, Rockland, ME
Guidelines, by Style Services, 1120 Royal Palm Beach Blvd., Royal
Palm Beach, FL
Kalan's Copy Guidelines, by Kalan, 97 S. Union Ave., Lansdowne,
Noble Works, editor: Christopher Noble, Hoboken, NJ
Submitting Artwork, Photography, Editorial And Product Ideas To
Hallmark Cards, Inc., by Hallmark Cards, Inc., Kansas City, MO
Twenty Tips For Turning Your Greeting Card Ideas Into Cash, by
Greetings, Cleveland, OH
West Graphics, editor: Carol West, 238 Capp Street, San
Writer's Guidelines, by Merlyn Graphics Corporation, Canoga Park,
Writer's Guidelines, by Oatmeal Studios, Rochester, VT
(24) ABC's of HOW TO COMPILE, MAINTAIN & SELL "RED HOT" NAME LISTS
NAME LISTS AND THEIR USE
Virtually every inquiry or buyer's name ultimately ends up on a
mailing list. Some are small lists, while others contain
millions of names. Some are meticulously maintained, while
others are carelessly handled.
For those interest in mail order advertising, mailing lists can
prove to be very valuable as well as a salable commodity. If
you wish to increase your sales, it is often a good idea to go
into direct mail. To do this you would begin by renting another
firm's mailing lists. Or, you would rent your list of
customers' names to another firm. Either way, mailing lists
can, and do play an important part in the every day world of
Basically, there are three types of lists. They are:
- house lists
- mail response lists
- compiled lists.
Let's examine each more closely.
A house list simply put is a list of your own customers. They
may be active, or inactive. They may be inquiries or buyers.
They may have made ten purchases or just one, or in the case of
inquiries, none. They may have placed an order in the last four
months, or in the last four years. They may have spent a great
deal of money or a small amount. They may be credit card buyers
or cash buyers.
Your house list contains your most valuable asset . . . the
names of your own customers. These are the people who have
purchased from you in the past and are very likely to purchase
from you in the future. You can spend a great deal of money to
rent outside lists, but none will bring you the financial
rewards you will reap from your own customer list. These people
know and trust you, and will order on a continuing basis.
MAIL RESPONSE LISTS
Second in importance are mail response lists. These are people
who have responded to another firm's direct mail offer. The
idea is to pick out a list of customers who have ordered
products similar to those sold by your firm. Since it is a
well-known fact that these people have previously responded to
an offer similar to yours, there is an excellent chance that
they will also respond favorably to your offer.
Although the people on compiled lists do not usually respond as
well as the people on house lists or mail response lists, these
lists can still be helpful if properly used. These lists are
not generally used by small or medium sized business firms
because they are too general in nature. But large firms, such
as oil companies and insurance firms find them useful and even
profitable. I have never used a compiled list and do not
recommend their use for anyone but the largest mailers.
While there are no set rules which can be applied to mailing
lists, here are few "rules of thumb" that can be regarded as
reliable in most cases. They may not apply to your list
situation, but they will give you food for thought.
The average list will change at least 15%-20% each year. Some
mailing lists will change only 10%, while others have as high as
a 100% rate of turnover. (Lists of high school seniors), etc.
A direct response list (people who have already purchased goods
through the mail) will out-pull a compiled list.
A customer list will out-pull all other outside lists. By
outside list I mean direct response or compiled lists.
Allocate 10% or more of your direct mail budget to list
development and maintenance. The 10% figure is the minimum
amount you should spend. Most successful businesses find the
more they spend the more they prosper.
People over 35 years of age as a group, respond to mail order
offers at a much higher rate than do people under 35 years of
People living in rural areas respond to mail order offers at a
higher rate than do people who live in urban areas.
People who have ordered through the mail within the last 3 - 6
months ("hot-line" buyers) are the most productive names you can
Multiple buyers (people who have made two or more separate
purchases through the mail within a season) will always outpull
buyers who have purchased only once within a season.
The results you can expect will vary by season and/or months of
the year, and by regional areas and states.
Every list should be checked and cleaned at least twice a year
or more. It is a good idea to review and update your list at
least every six months whenever possible.
Responsibility for maintaining and updating of your list should
be delegated to a single individual whenever possible. We've
heard the expression "too many cooks spoil the broth", well,
when it comes to mailing lists it is a good idea to limit the
number of individuals who handle the list to as few as is
possible. The fewer the better.
Use outside consultants and service organizations to help you
with your list decision. These people have made it their
business to study and understand lists.
SHOULD YOU USE LISTS
The first thing to consider when trying to make a decision about
a particular list is whether or not the people on that list
would be interested in your product. You want a list of people
who have purchased something similar to your product, or at
least something in the same general category. People who have
already purchased cheese products are perfect for you if you are
selling cheese products. But, if you are selling fishing
supplies you would never want to rent a list of buyers
interested in cheese products. Instead, you would want to rent
a list of people interested in fishing. You might consider
renting a list of names from a publisher who publishes a fishing
magazine. Or maybe, a list of people who have recently applied
for a fishing license. When renting lists it is imperative to
find a list that parallels as closely as possible your own list
of customers. The right list can and usually does make a
tremendous difference in the results you can expect.
WHAT TO SPEND
Today, there are thousands of mailing lists available in
thousands of categories. Almost any offer, no matter how
unusual, can be matched to an appropriate list. The price of a
mailing list can start from as low as $15 per thousand to as
high as $75 per thousand and more. A few of the factors that
determine the price of a mailing list are:
- Freshness of list.
- Buyer or inquiry.
- Amount of purchase.
- Multiple or one time buyer.
- "Hot-line" buyers.
- Credit card buyers.
- Frequency of purchase.
- Brokers recommend it's use.
As you can see, many factors come into play when pricing a
mailing list. The more desirable the list, the more you can
expect to pay.
LIST BROKERS AND COMPILERS
It is almost impossible to succeed in direct marketing without
the help and guidance of competent list brokers and compilers.
It is the list broker's job to bring together the owner of a
list and the firm who wishes to rent that particular list. The
fee for this service is usually a flat 20% on each rental. You
can rent names through a list broker for the same price you
would pay on your own. So, it is to your benefit to take
advantage of this service. It is to the broker's advantage to
help you choose the best list available for your needs, so that
if your initial test proves successful, there is a good chance
you will wish to rent the whole list in the future.
After a list broker arranges the rental, he next bills the firm
renting the list and forwards the proper payment to the owner of
the lists. These services are all included in his fees.
A list compiler represents those lists owned and maintained by
the company that employs him. They are specialists for the
compiled list they represent. Basically, the compiler offers
the same services as a broker.
NAME LISTS - A PROFITS CENTER FOR YOU
Many companies with as few as a few thousand names are earning a
substantial income from the rental of their list. Larger firms
who have lists in excess of 50,000 names are reaping huge
rewards. If you will simply bear in mind the fact that these
small companies with small lists are able to gross $40,000 a
year and more in rental income fees alone, you begin to grasp a
measure of the significance of just how profitable the buying
and selling of names can be for you. It is truly a profit
center without parallel in the mail order industry.
List prices depend on the time and money you spent compiling
them. Some lists are easily accessible and you cannot charge a
great deal for them. Other lists require a great deal of time
and money to compile. These lists are usually very expensive.
NOTE: You have probably seen many dealers advertising their
lists at cut-rate prices. In most cases these lists are
worthless or so out-of-date that they are no longer of any use
to anyone, except to sell to unsuspecting mail order buyers.
Try to stay away from these dealers. Most of them are selling
YOUR OWN LIST
Once you have gotten your mail order business off the ground and
have acquired a large enough list of inquiries or buyers, or
both, it is a good idea to put your customer list up for rental
with as many brokers as possible.
While it is true that the primary purpose of compiling your own
list of customers is to generate sales of your own products; an
important secondary source of income can be generated through
the rental of your list to non-competing firms. Profits from
the rental of house lists can be enormous. It is not uncommon
for many mail order businesses to make more money from the
rental of their lists than they earn form the rest of their
business. Indeed, if it were not for the monies received from
list rentals, many a mail order firm would soon be forced to go
For example, let us assume taut you have a customer list of
50,000 names. This list is considered small by most experts,
but it will still account for hefty revenues. If you charge $40
per thousand names, you will receive $2,000 each time you rent
your list. Of course, you will have to allow for the brokers
commission of 20% or $400. That still leaves you with $1,600,
assuming there are no other costs involved. If you rent your
list ten times during the course of a year you should net
Another benefit of renting your list to non-competing firms is
that you will be able to get new ideas and insights about what
your customers' likes and dislikes are. In addition, one of the
firms that rents your list may try an approach that you might
want to imitate.
Many firms rightly or wrongly, refuse to rent their house list
to another firm. They feel that the results of their future
mailings will be diluted if their customers are deluged with
offers from other companies. Other firms feel just the opposite
is true. They state that as long as they rent their list to a
non-competing firm no harm will be done. In fact, many feel
that by renting their list to other companies, they are helping
to insure that their customers continue to be mail order buyers.
Still other firms take a middle-of-the-road approach to the
renting of their list. These firms make sure they rent only
their old subscribers list or inactive customer list. They do
not rent their current subscribers list or the names of their
Finally, there are the firms who like to exchange lists with
both their competitors and non-competitors. Usually, only
inquiries of inactive customers names are swapped. The best
party of list swapping is the cost. If you would normally have
to pay $40 per thousand names for a list, you can get it for
only $8 per thousand names when you swap lists. (You pay only
the brokers fee, or 20% of $40.)
FUNCTIONS OF LIST BROKERS
The DMAA research report lists the most important services
performed by list brokers.
FINDS NEW LISTS - The broker is constantly seeking new lists and
selecting for your consideration ones which will be of
particular interest. In fact, brokers spend a great deal of
their time encouraging list owners to enter the list rental
ACTS AS A CLEARING HOUSE FOR DATA - The broker saves you
valuable time because you can go to one source for a
considerable amount of information, rather than to many sources
which may or may not be readily available.
SCREENS INFORMATION - The broker carefully screens the list
information provided by the list owner. Where possible he or
one of his representatives personally verifies the information
provided by the list owner. In addition, brokers in the
National Council of Mailing List Brokers have available to them
a wealth of information resulting from the combined efforts of
REPORTS ON PERFORMANCE - The broker knows the past history of
many lists and usually knows the performance of ones which have
previously been used by other mailers.
ADVISES ON TESTING - The broker's knowledge of the makeup of a
list is often valuable in determining what will constitute a
representative cross section of the list. Obviously, an error
in selecting a cross section will invalidate the results of the
test and possibly eliminate from your schedule a group of names
that could be responsive.
CHECKS INSTRUCTIONS - When you place an order with a list owner
through a broker, he and his staff double check the accuracy and
completeness of your instructions, thus often avoiding
unnecessary misunderstandings and loss of time.
CLEARS OFFER - The broker clears for you in advance the mailing
you wish to make. He supplies the list owner either with a
sample of your piece or a description of it, and by getting
prior approval minimizes the chance of any later disappointments.
CHECKS MECHANICS - The broker clears with the list owner the
particular type of envelope, order card, or other material which
is to be addressed.
CLEARS MAILING DATE - When contacting the list owner, the broker
checks on the mailing date which you have requested and asks
that it be held open as a protected time for you.
WORKS OUT TIMING - The broker arranges either for material to be
addressed or labels to be sent to you at a specified time, thus
enabling you to maintain you schedule of inserting and mailing.
LIST OWNER-BROKER RELATIONS
GET LIST MAINTENANCE ADVICE - Consult with the list broker when
deciding how to maintain your list so you may set it up the most
practical, economical and rentable way.
DISCUSS RATES - Discuss with your broker the price you will
charge for rentals and decide on a price schedule that will
bring you the greatest volume of profitable business.
SUPPLY ACCURATE DATA - Be sure the list information you furnish
is accurate. If the addresses in a list have not been corrected
within a reasonable period of time, tell the broker.
If a list contains a percentage of names of people who bought on
open account and failed to pay, give this information to the
If you represent your list as made up entirely of buyers, be
sure it does not include any inquiry or prospect names.
If you have bought out a competitor and have included some of
his names in your customer list, be sure to state this fact.
Aside from obvious aspects of misrepresentation, you will be the
one who suffers when you mislead a broker.
ADDRESS ON SCHEDULE - Establish a reputation for addressing on
time as promised. If you accept orders and fail to fulfill them
on schedule, brokers become aware of this and find they can not
conscientiously suggest your list to potential users. If, for
some reason, you foresee a delay, advise the broker immediately,
so he can advise the mailer.
FURNISH LATEST COUNTS - Keep the broker posted on current list
counts, rates, changes in the sources of the names and the like.
When the composition of a list changes, it may very well become
more interest to a user who had previously felt that it was not
suitable for his purpose. In addition, when current information
is offered to a potential user through the broker, it is more
likely to develop activity than is an out-dated description.
CHOOSE BROKERS WISELY - Consider carefully whether to make your
list available to a number of list brokers or just to one
broker. There are many things to be said in favor or working
with several brokers. And at times there are also some good
reasons for working exclusively with one broker. While the
decision is yours, you should keep in mind the fact that brokers
are people and each has his own particular personality,
following, and sphere of influence. Therefore, as a list owner,
you will be well advised not to narrow the field unless your
facilities for addressing are so limited that the orders one
broker can develop for you will be more than sufficient to take
up all the available addressing time.
PROTECT BROKERS - It takes a lot of time and effort on the part
of a broker to interest a mailer in testing your list.
Therefore, continuation runs should be scheduled through the
original broker so long as he continues to render satisfactory
service to his client. The broker is a member of your sales
force, and he can only continue to do an effective job so long
as you protect him on the accounts he develops for you.
Recently there has been a trend toward list management as
opposed to list brokers. A list manager takes over complete
management of your list for rental purposes. Under this form of
contract, the list manager is responsible for the following
- He solicits his own brokerage customers directly.
- Makes all contacts with list brokers and is responsible for
processing their orders.
- Should at his own expense advertise the list.
- Analyzes the results of each mailing and offer suggestions and
- Keeps all records and is responsible for all billings.
- Provides the list owner with a detailed list of activity, along
with commissions earned, etc.
For this extra service he usually earns an additional 10%.
Today, however, many list managers are asking for and getting
even more. In my opinion, they are well worth the extra money.
A good list manager will do his utmost to promote your list. In
return, he will earn a substantial sum of money. But, not as
much as the list owner. It is not unusual for a good list
manager to double or even triple your previous rental income.
Naturally, some list mangers will do a better job than others.
If you decide to use a list manger instead of a broker, make
sure you select the best one available. It will take some time,
but it will be time well spent.
I strongly suggest you subscribe to Direct Marketing Magazine,
224 Seventh St., Garden City, NY 11530. This magazine will
keep you abreast of the latest information available dealing
with direct marketing and list selection.
HOW TO TEST A LIST
Today the minimum number of names you are allowed to test is
usually around 5,000. However, many brokers will waive this
rule. They do not want to lose a potentially good customer just
because he or she wants to test 3,000 names instead of 5,000.
When testing a list always request Nth selection. This will
insure that you will be testing the effectiveness of the entire
list, and not just one small segment. Nth selection simply
means that the computer randomly picks a few names from the
entire list. The reason you should always use Nth selection is
simple, besides the obvious reason already mentioned. It stops
the broker or list owner from giving you his loaded names. Many
a shrewd broker or list owner will rent you only their best
names when you test a list. This will insure that you will get
the best results possible. Later, when you return for
additional names, you will get the shock of your life.
In order for a beginner to get a trustworthy list it might be a
good idea to rent your first from a large, reputable firm. Later,
as you grow, tests can be made with lists from smaller firms.
Another reason for selecting larger lists is, that should the
results be rewarding, you will have a larger selection of names
for your future use.
Always try to rent a list consisting of buyers names only. The
more recent the better. If you cannot get a list of buyers
names only, go for a mixed list. This particular list will
consist of both buyers and inquiries names. Once again, it is
advisable to get the freshest names possible.
Note: Always make certain that any list you decide to rent has
been cleaned within the last 6-12 months. Otherwise, you may be
throwing your time and money away. Lists that have not been
kept up-to-date deteriorate rapidly. Many lists are totally
worthless unless they are constantly cleaned.
WHO BUYS MAILING LISTS
All mail order experts agree that there is no less expensive
way to increase their sales than by using the medium of direct
mail. The problem all direct mail users face is where can they
obtain the lists they need to continue their mailing campaigns.
That is where the "mailing list dealer" come in. By being able
to supply these firms with names of authentic mail order
prospects he or she is able to build a very successful business.
Once a firm has faith in you and the list you furnish, you can
be assured that they will continue to use your service as long
as you give them the same excellent service and results as in
the beginning. Remember, the compiling and selling names is a
very competitive business, and yet many aspirants, most with
little or no knowledge of the business, strike it rich in this
field. However, you must at all times offer your clients
top-notch service and order-pulling lists.
HOW TO GET STARTED
To be frank and candid, your chances of success are almost
non-existent unless you have primary knowledge of mail order
selling in general. So, it would be prudent to start out in
another phase of mail order selling if you are a mail order
The starting supplies needed to operate a mailing list business
are moderate and inexpensive. You'll definitely need a
typewriter (the best one you can possibly afford).
Additionally, you'll need the following supplies . . .
letterheads and envelopes, business cards, record books, some
sort of filing cabinet, sheets of perforated gummed labels,
(available at most stationery stores), carbon paper, shipping
envelopes or containers, pens and pencils and a few other
supplies as you start to grow.
There are two ways for beginners to compile name lists: (1) On
standard gummed labels, (available from your local stationery
store) (2) Computer labels, from a home computer or a large
main frame computer, (available from firms who specialize in
this field). Since this book is primarily for beginners we will
first discuss the gummed labels. Later in this book there is a
section devoted to computer lists.
Mailing lists are usually typed on sheets of perforated gummed
labels ready to affix to envelopes. These standard sheets of
perforated gummed labels come in 33 up sheets. Their cost is
usually around $25 per thousand sheets. You can also offer the
customer name lists on plain bond paper, usually there are from
35-60 names typed on a plain piece of paper. I do not generally
recommend this method of name selling since it usually indicates
the seller is a rank amateur. It is usually a good idea to sell
your list on either gummed or pressure sensitive labels only.
Later, as you expand, you will want to use a method of list
compiling that will allow you to put the names in exact zip code
order. This is a very important factor when it comes to selling
your list of names. But in the beginning, you will not have the
experience or money needed to properly zip code your list.
When buying gummed, perforated labels, you should always get the
ones with the carbon already inserted between each sheet of
paper. In this manner, you will be able to type the name once
on the original and have as many as 5 additional copies of each
Another method of reproduction of your mailing list is a copy
machine. You simply insert your master copy into the machine
and copy as many sheets as you need. You can do this for
pressure sensitive labels as well as gummed labels. If you can
afford to rent, lease or buy your own copy machine it will
greatly increase your volume and also your profit potential.
There are many, many people using the above methods to reproduce
and sell their name lists. Many are making a small fortune.
But, the real big money cannot be made until you computerize
HOW TO COMPUTERIZE AND MAINTAIN YOUR MAILING LIST FOR GREATER
Probably the one question most frequently asked by mail order
list compilers is, should I or shouldn't I computerize my list?
The answer is, "that depends". There are many factors to be
considered before you make up your mind one way or the other.
But, one thing is for sure, if computerizing your list is right
for you, it will improve your profit potential in 2 ways . . .
(1) By a more efficient marketing of your list (2) By
increasing your income from the rental of your list.
Until recently, it was not a good idea to computerize your list
if it contained fewer than 15,000-20,000 names. Today, however,
with the aid of small office and home computers, anyone can
easily store and print out a large amount of names.
So, if you plan on increasing the size and profitability of your
list, computerizing your list isn't only desirable, it's
HOW TO CLEAN YOUR LIST
You clean your list by putting the caption "address correction
requested" in the upper left hand corner of your outer envelope
when you mail to your own list. Or, you can offer your
customers 10 new names for every 1 old name they return to you.
This way you would not have to send out any mailings yourself.
Your customers would be cleaning the list for you. Remember,
computerized lists are like children. You have to maintain them
after you've brought them into the world.
List maintenance is principally a matter of adding new names,
deleting "nixies" (undeliverable mail) and entering changes of
address as customers move. None of these tasks are difficult,
but without the proper care and dedication a good list can soon
WHERE TO OBTAIN NAMES FOR YOUR LIST
Naturally, you can rent out your own list of customers if you
have such a list. This is the way most beginners start. We
have previously discussed this aspect of name rentals. You can
also compile other types of name lists. Examples . . . doctors,
lawyers, drug stores, high school students, etc. Several books
and directories have been published that specifically deal with
these types of lists. Two of the best are "Mailing List
Sources", and "Mailing List Directory". These books are not
cheap, so if you do not wish to buy them, they are available at
most large public libraries. Another valuable sources for these
types of lists is "Guide to American Directories for Compiling
Another method of compiling names for a name list is to purchase
the names from a mail order dealer. Many small mail order firms
have no use for their names after they answer the original
inquiry. They are only too glad to sell these names to the
highest bidder. The price you offer for these names is usually
just a fraction of what they would have cost you if you had paid
for the advertisements yourself. I know of one list compiler
who has become a very rich man using this method. He sends out
a form letter to mail order dealers who advertise in the
classified sections of magazines. He offers to buy their
current names and all their names in the future for a fair
price. After he acquires these names, he has them put on a
computer listing and sells them to some of the biggest mail
order firms in the country. He has been doing this for a long
time and he probably is the king of the opportunity-seekers name
WHAT PRICES TO CHARGE
The price you charge for your list can vary greatly. Basically,
lists, like any other commodity, have different values.
Always remember to keep your prices in line with what the other
list sellers are charging. If you charge too little, most
people will shy away, figuring that your list is not that good.
On the other hand, if you set your price too high, most
prospects will be financially unable or unwilling to spend too
great a sum of money. Always try to be moderate in your price
structure. If you are having good results renting your list,
you might try raising the price slowly and see what happens.
Never jump your price too rapidly if at all possible. This
tends to scare away many good prospects and old customers.
HOW TO ADVERTISE
There are many and varied methods of reaching prospective buyers
of your lists. We will try to discuss a few in this chapter.
Please remember, that there are literally dozens of other ways
to reach customers. We cannot and will not cover all the
methods, but we will attempt to cover some of the most widely
Advertise in various trade and business publications. There are
magazines like Zip Magazine and Direct Marketing Magazine that
list dozens of mailing lists in each issue. These ads are
usually placed by the list broker, list manager or the list
owner. This is probably the best method to use if you are going
after big results. It costs a little, but it is well worth the
price. You can also advertise your list in business opportunity
magazines and periodicals. There are hundreds of these
publications available for you to choose from. You will have to
make test to see which one works the best for you.
You can place classified ads in magazines. Many advertisers use
this method because it is cheap and yet reaches a very large
audience. Never ask for money directly from a classified ad.
These ads should be used only to solicit inquiries. When you
receive the prospective buyer's inquiry, you send them all the
relative information about your list. Price, names, zip code.
Another very profitable method used by list sellers is to rent a
list of prospective buyers from another seller. Once you attain
this list, you mail out your list information to this list.
EXAMPLE . . . If you are selling a list containing the names of
people who have inquired about a book on weight-watching, you
might try to rent a list of names from another dealer who is
selling a book dealing with the same subject.
You would ask the other dealer to send you a list of all the
people who have rented his list. Since they rented his list of
people interested in weight-watching, there is a good chance
they would be interested in renting a similar list from you.
As previously stated, there are many more ways for you to reach
prospective buyers. The list of inventive ways is almost
endless. It is up to you to find out which method works best
for you. There is no short-cut - the only way to accomplish
this is by constantly testing all the methods until you hit the
right one for you and for your list.
HOW TO PROTECT YOUR LISTS
If a mailer rents your list and is not specifically given
permission to mail to it more than one time, and does so, then
he is guilty of fraud. The Postal Service frowns on anyone who
does this through the mail and the offender can be sued for
damages as well. The best way to catch anyone doing this is to
seed your list. Put the names and addresses of about a dozen
people in the list and alert them to inform you if they receive
more than one mail offer from the same person or firm. The fact
that they do so does not automatically mean that you have been
defrauded. As you learned from the information presented, it is
highly probable that the name is on more that one list. It is
worth investigating though and I would investigate before filing
any formal charges.
The best way to prevent multiple mailings is to include a letter
with the name list informing the renter that the list is seeded
and threaten prosecution for misuse. No mailer in his right
mind wants problems with Uncle Sam or his Postal Service, and
such a letter will cause an unscrupulous person to have second
thoughts about taking liberties with your list.
HOW TO GET HELP FROM THE EXPERTS
It is a fact of life that no one will want to help you if he
thinks you are trying to take the food out of their family's
mouth. It is no different in the list selling and compiling
field. If you need to, I would call some of the biggest names
in the mailing list business and tell them that I was interested
in having my list of names managed by them. I would tell them
that my list contained 50,000 buyers of mail order books. As we
discussed my list, I would ask a few off-the-cuff questions that
I needed answered. Since they were interested in managing my
list, they would only be too glad to answer any and all of my
questions. You might say that my methods were sneaky and not
above board. I would say that I did what I had to do to
increase my knowledge of the mailing list business.
(25) 2OO EXCELLENT MONEYMAKING OPPORTUNITIES FOR WOMEN
Here's an excellent collection of over 2OO easy business ideas
for women that can be started with little training and investment
All these ideas are capable of producing additional income.
Most of these businesses can be conducted in the privacy and
comfort of home, in between household chores, during weekends or at
your leisure. All of these ideas do not require extra help, brawn
and best of all, some are extensions of hobbies or skills developed
or acquired from childhood.
For best results, browse through the business suggestions and
write down those that sound interesting. List the opportunities you
would like to try out. Then narrow the list down to one, two or more
related businesses. For instance,if you collect dolls as a hobby, you
can start your own doll making business or start designing and sewing
doll clothes (specializing in party clothes) for Barbie or Cabbage
These ideas are intended to stimulate you imagination. Only you
can make the decision based on your own experiences, qualifications,
interests and the current market in your community. As you compile
your list of possibilities, take a critical look around your area.
Note what is and isn't available what is overpriced or inadequate that
people in your community will pay for. When you find just the right
combination, start preparing for a successful business operation!
The first thing you must do is to prepare a BUSINESS PLAN. This
is an outline of what you plan to do and how you intend to do it. When
you write a business plan, it will make you organize your business in
your mind and on paper. This will insure your ultimate business success!
Be sure to check with city hall or county courthouse on local license,
tax or permit requirements before making your final selection/s and before
investing your money. Sometimes a minor adjustment at the start can
prevent future headaches.
Finally, familiarize yourself with your choice/s. Start ordering your
office supplies, but don't invest too much in stock because you may make
adjustments as you learn your market and adjust to market conditions.
GOOD LUCK IN YOUR NEW BUSINESS!
ADULT DAY CARE CENTER. Operate a center to look after elderly and/or
handicapped people. Offer refreshments, games and activities and assistance
but not "health care."
ADVERTISING SPECIALITIES. With distributor provided catalogs and samples
call on regular customers and supply them with custom imprinted pens, calendars,
ADVERTISING SERVICE. Arrange for the design, printing and distribution of
advertising/announcement flyers, mail outs and ad campaigns for clients for fee
AFRICAN VIOLETS. Specialize in the propagation and care of this popular
indoor plant. Nurture, hybridize and sell when in full bloom. Sell accessories
ALTERATIONS. Replace buttons, let out cuffs, shorten sleeves, turn collars
repair tears for clothing stores, laundries and cleaners who don't already offer
AQUARIUM SNAILS. Raise red ram's horn snails for home and commercial fish
tanks. Sell to pet shops and aquarium dealers. Advertise in fish related trade
ARTIFICAL PLANTS. Make your specialty artificial flowers and plants. Sell
a selection of arrangements, baskets and special occasion creations; take custom
BABY CLOTHES. Specialize in bargain-priced new and hand-me-down infant
clothing and supplies. Offer an alteration service; take in trades to refurbish
BABY FOOD. Specialize in mixing, processing, packaging and selling homemade
natural baby foods. Licensing and insurance required, dedicated work area strongly
BABY SITTING. Go to client's home by appointment and stay with the children
for hourly fee. Charge extra for two or more, doing housework or for taking the
BABY PICTURES. With still or video camera, arrange with the hospital staff
to photograph newborns (with parents, nurses, visitors). Sell print sets to proud
BABY SITTING SERVICE. Accumulate a list of qualified, bonded sitters.
Advertise your service and rates, deliver and pick sitters. Collect fees and pay
sitters a percentage.
BABY'S DOLLS. Make and attach fine wigs from client baby's own baby hair to
keepsake dolls. Try to get cloth from baby's actual clothes to make similar looking
outfits for the doll.
BANQUET DECORATING. Take full charge of banquet room preparation: theme
decoration, seating arrangements, centerpieces. Advertise your service and list
with Chamber of Commerce.
BASKET WEAVING. Design, make and sell a variety of your basket creations:
plain and decorated (or with arrangements). Sell various fibers, plans and
BATIK CREATION. Learn this ancient process: dip fabric in wax, crinkle,
scratch or melt design into the wax, then dip in dye. Clean, stretch and dry for
a valuable decoration.
BEAN SPROUTS. Grow fresh bean sprouts on a rotating basis: have new crop
every week or as needed to supply client restaurants, vegetable markets and retail
BEAUTY AIDS. Sell general or specialized beauty (or ethnic) supplies in your
home salon or by appointment. Represent established lines and/or sell you own brand.
BONSAI PLANTS. Grow (or buy) and arrange into attractive pots or arrangements.
retail from your home, through ads, or wholesale to flower shops, greenhouses and
BOOK REVIEWING. If qualified, read current books for publishers or agents.
Write reviews to be quoted in book promotions or media reviews; work towards your
BOOK SALES. Sell general subject or specialized books wholesale or retail
by mail: through mailing lists or direct advertisements. Warning: lots of competition
in this field.
BOOKKEEPING SERVICE. Provide a (even beginning) bookkeeping services to
(especially one-person) small businessmen in your area. Expand to more complex systems
BOTANICA. Stock "magic" potions, roots, powders, candles, good luck charms.
Print (buy) and sell related instructions and lore. Careful not to guarantee results.
BREAD SPECIALITIES. Bake and sell unusual varieties of home made breads: low
calorie, ethnic, etc. Take orders for loaves fresh from your kitchen, deliver to stores
on a route.
BRIDGE LESSONS. Give Bridge lessons in your home when you are qualified. Charge
by the lesson, or course. Hold tournaments, award prizes, publicize students.
BROMELIADS. Specialize in culture of these beautiful pineapple relatives with
their hauntingly beautiful blooms. Sell growing on driftwood arrangements for highest
BUYER'S GUIDE. Publish and sell or give away your guide to best prices and values
available in your area. As it gains in popularity charge more to list the businesses!
CACTUS CULTURE. Propagate, grow, groom and arrange native and exotic cacti for
retail and wholesale market. Prepare little information booklets for each species.
CAKE DECORATING. Take orders to bake and decorate special occasion cakes. Retail
through small, constant ads ("CAKES- phone number"). Offer to decorate bakery cakes.
CALLIGRAPHY. Easily learned by artistic person: work through ads and stationary
stores. Print fancy menus, show cards, place cards, invitations, announcements, etc.
CAN ART. Make and sell pincushion chairs and other unique, decorative items from
tin cans and bits of cloth. Write down your plans and sell kits with instructions.
CANDLE MAKING. Turn a hobby into a profitable business. Design your own line,
offer custom styling, scents and special effects. Between orders, make standard items.
CANDY MAKING. Specialize in one or more types of candies that you can make in
your kitchen. Package with you brand and wholesale to stores or sell through ads.
CANNING SERVICE. Preserve customer's home grown (or purchased) garden products
with your canning operation. Use your recipes or theirs, apply personalized labels.
CARPET CLEANING. With steam shampoo equipment, clean and renew residential and
commercial carpets. Contact rental agencies, apartments and condos for wholesale jobs.
CATERING SERVICE. Prepare old fashioned, gourmet or special occasion meals for
clients to pick up. Use insulated canisters to keep the food hot (charge deposit).
CERAMIC FLOWERS. Learn to fashion, color, fire and arrange ceramic flowers,
both singles and in arrangements. Display them for sale; teach the art in your
CERAMICS. Make ceramic pieces to retail, wholesale and display in your "school".
Hold classes, sell greenware, kits and supplies. Charge for finishing and firing pieces.
CHEESE MAKING. Make your own brand of unusual or gourmet cheeses from your cow or
goat milk. Sell from your place, on a route to area stores, or in mail order kits.
CHILD PICK-UP SERVICE. Pick up and deliver client's kids after school, theater,
games. Pick-up, deliver to parties, charge extra to stay with them until mom returns.
CHILDREN'S TOWN HISTORY. Write and illustrate a booklet about your town just for
kids. Sell copies to doctors, dentist offices, stores, hospitals and nursery schools.
CHILDREN'S BOOKS. With licensed equipment, "publish" children's books with their
name appearing in print throughout the book. Set up booth in malls for holidays.
CHILDREN'S ROOM DECORATOR. Specialize in decorating nursery and children's rooms.
Offer varied "package" motifs. Work with or through suppliers for a commission.
CHILDREN'S CLOTHING. Specialized in new (stylish and/or closeout) and outgrown
children's clothes, accessories. Alter hand-me-downs, "wash" jeans, monogram sweats.
CHINA and GLASS DEALER. Collect and deal in antique and interesting china and
glass items. Buy at auctions, private and public sales and through you advertisements.
CLIENT LISTINGS. Contract to keep customer (or business) information lists:
customer birthdays, purchases, credit records, price records, employee records.
MAKE-UP ARTISTRY. Make up women, actors for formal or entertainment situations.
Offer classes for beauty or actor application and sell "your" line of make-up supplies.
CLIPPING SERVICES. Review newspaper publications for contracted subjects(wedding
announcements, graduations, mention of client products). Sell to agents and merchants.
CLOTH LABELS. Make and sell small orders of fabric labels for small businesses
and home crafters on your embroider machine. Offer lower prices for repeated orders.
COMMUNITY COOK BOOK. Publish a theme or organizational oriented recipe collection
with entries from each family/member/department. Print and distribute for a fee.
COMPANION SERVICE. Accompany lonely, ailing or elderly people alone temporarily,
on shopping trips, to and from the doctor, on short tours or when traveling longer
COOKBOOK PUBLISHING. Publish a cookbook of your own favorite recipes (usually
a catchy, interesting subject collection). Promote and sell through ads and stores.
COOKING LESSONS. Give gourmet/ethnic/regional cooking, canning, baking lessons
in your specialty from your kitchen, or by appointment in your student's kitchen.
COOKING SERVICE. Prepare complete meals at home, from your traditional or
customized (gourmet, ethnic, traditional) menu to be delivered and served hot, or picked
COOKING, CUSTOM. An overseas treat: offer genuine American style home-cooking.
Prepare and deliver (serve?) complete meals to parties, banquets and private homes.
CURTAIN LAUNDRY. Wash, stretch and pleat curtains in your home laundry. Be
sure to learn fabric requirements and have insurance. Offer installation and sell
CUSTOM COOKBOOKS. Assimilate, decorate (personalize the cover) and custom print
(on computer), client recipe collections -- into their own "family heirloom" cookbook.
CUSTOM HANDICRAFTS. Use your talents to embroider, tat, sew, crochet products
for customers with limited time or talent. Make extra good sellers between custom
CUSTOM CLOTHING DESIGNS. Paint, block print or transfer unique or custom designs
on clothing for smocks, aprons or fabrics to be used for clothing, curtains or even
CUSTOM KNITTING. Take orders for hand-knitted sweaters, stockings and sets (ski
outfits?). Make more fast sellers between orders; attach your labels to all products!
CUSTOM TAILORING. Offer the luxury of hand made clothing: shirts, skirts, coats,
uniforms, suits. Good service to add to alteration business when you feel competent
to start from scratch.
CUT FLOWER BUSINESS. Grow and supply freshly cut flowers to markets and florists
in your area. Offer a variety of seasonal or specialize in one (or two) greenhouse/
shade house grown varieties.
DANCING SCHOOL. Instruct others in your dance specialty in group or individual
classes. Be sure to "showcase" students to encourage them and publicize your business!
DECORATIVE PATCHES. Design patches, quilt names and sew-on decals for sweatshirts,
garden shirts. Design completed garments and do-it-yourself kits.
DIRECTORY PUBLISHING. Publish local information booklets or maps: where to shop,
eat, fish or visit. Booklets can be given away or sold by paid advertisers, businesses.
DOLL CLOTHES. Difficult work for expert seamstresses, but pays well. Work with
doll makers, collectors, sell at fairs and through advertisements in doll related
DOLL MAKING. Use ceramic molds, hand paint and finish fine dolls to sell to
collectors, children and stores. Advertise in doll publications; attend doll shows.
DOLL COLLECTING. Buy, sell and trade fine and antique dolls with other collectors
and investors. Visit shows and fairs regularly to keep abreast of trends and prices.
DONUT MAKING. Make and sell a variety of donuts at home or in public view at
fairs, flea markets and public events. Offer "specials": tasty toppings, bargain bags.
DRAPERY SERVICE. Make (have made), clean or alter drapery for private or
commercial customers. Sell replacements. Use ads for retail jobs, call on commercials.
DRAPERY CLEANING. Offer in-home (in-office) or pick-up service to renew and re-
pleat curtain fabrics. Offer re-lining and expand to do upholstery, walls, and rugs.
DRY CLEANING. Offer a dry cleaning service in your area for clothes, drapes, etc.
Send items to processing plant until you are ready to do the cleaning yourself.
ELEPHANT GARLIC. Specialize in growing and marketing this remarkable, delicious
giant garlic for gourmet restaurants and stores. Sell fresh, dried and frozen.
ENAMELING/CLOISONNE. Create beautiful, unique enameled objects of art to sell:
your own designs, themes, plaques, jewelry, trinkets. Sell at shows and via catalogs.
ERRAND SERVICE. Perform errands for individuals and businesses: go to the corner
store or across the country. Deliver or pick up messages, packages, important papers.
ESCORT SERVICE. Supply (legitimate) escorts for official and business functions.
Advertise for on-call escorts. Interview and qualify; have your entire services bonded.
ETHNIC ARTIFACTS. Buy/create and market one category of products (Indian, Black
heritage, German, Asian). Focus all of your advertising and expertise on specific
EXERCISE COMPANION. Serve as a walking, jogging companion for company, morale support
and extra protection (good in cities). Carry any necessary (legal) protection.
EXERCISE FOR SENIORS. Conduct daily passive aerobic classes and sessions for
different categories (agility) of senior citizens at your place, and stops on a daily
EXOTIC DISHES. Package and sell your "special" recipe: frozen or fresh; wholesale or
retail. Advertise the product locally and rent a booth at fairs to publicize it.
EXOTIC VEGETABLES. Grow high value plants (chives, watercress, capers). Use a
small greenhouse to produce big profits. Deliver fresh to restaurants and stores.
EXOTIC PLANTS. Raise and sell especially valuable plants, such as four leaf clovers,
rare mosses or delicate begonias. Advertise and display often at fairs and shows.
FOWER ARRANGING. Arrange flowers for parties, banquets, office functions, from
general decor to head table centerpieces. Make up displays to sell through stores.
FLOWER DRYING. Raise or buy dryable flowers and shrubs for retail and wholesale
customers: one kind packets or arrangements. Sell kits with complete instructions.
FOLK ART GALLERY. Specialize in folk art. Become an "expert" in one or more
areas (and receive much free publicity). Buy, sell, take consignments, appraise,
FORMULAS. Research libraries and books for marketable formulas: soap, shampoo,
hair tonic, cleaners. Bottle or package under your own label and market locally.
FORTUNE TELLING. If you are good at palmistry or tarot reading, give performances
at parties, fairs and at a mall booth and at festivals. Sell booklets, card kits.
FREELANCE HOT FOOD DELIVERY. Contract to use your van to deliver hot food for
one or more fast food businesses. Have set of magnetic signs each sponsor. Save them
FREEZE DRY FLOWERS. With your equipment freeze dry and preserve wedding bouquets,
corsages, centerpieces. Add this service to florist or nursery business for extra
GALLOPING GOURMET. Go to people's homes by appointment; cook them a gourmet meal!
Furnish helpers, utensils, condiments, place settings service if desired for extra charges.
GARAGE CLEANING. Contact to clean out garages, sheds and attics for individuals,
rental agents and absentee landlords. Get paid for the work AND keep anything of value.
GARAGE SALE SERVICE. Set up, promote and manage garage sales for inexperienced or
reluctant clients. Inventory, help price and sell for percentage of the proceeds.
GARAGE SALES. Buy underpriced items at auctions and other garage sales. When
sufficiently "stocked" have your own -- or hold "joint" sales at various locations.
GENEALOGY. Trace and document family archives. Provide records and related artifacts
to descendants. Charge by amount of research involved and documents produced.
GHOSTWRITER. Write articles, letters, reports, speeches and other papers for busy
executives and those with little talent in this area. Provide signed agreement to clients.
GLASS ETCHING. Custom-etch glassware for individuals, and to order for retail stores.
Offer monograms, town or company logo, family crest, art designs or scenery.
HANDBAGS. Specialize in ladies handbags. Make them in your "factory" to retail or
wholesale, or buy and stock a wide variety of sizes, styles, colors and prices.
HANGING PLANTS. Specialize in hanging plants of all sizes and descriptions. Display
when in peak condition in various types of attractive pots, holders and hangers.
HEALTH FOODS. Use only natural fertilizers and pesticides in your garden to produce
higher priced organically grown products. Sell as "organically grown" products.
WORD PROCESSING. Produce "editable" drafts and finished professional letters,
manuscripts and documents for students, lawyers, writers and businesses. Allow editing prior
to final printing.
HERB HOUSE. Grow, process and sell herbs that grow well in your area (or greenhouse).
Package products separately and in blends (e.g. pickling preparations).
HERB PLANTS. Provide live, healthy potted herbs (basil, chives, borage) for really
fresh seasoning to gourmet restaurants. Exchange for new plants as needed.
HERBAL SEASONINGS. Develop, package and market your own blends of seasonings for
local, hopefully wider distribution. Arrange for attention-getting packaging to expedite
HERBAL AND SPICE TEA. Blend and sell different blends of herbal teas. Include leaflets
with history and folklore in each package. Use uniquely decorated containers.
HOBBY NEWSLETTER. Originate a newsletter or directory for and about hobbyists and
their crafts. Build readership by fostering participation, exchanging ideas, listing fairs
and supply sources.
HOBBY KITS. Sell do-it-yourself hobby kits in your field of expertise. Include step-by-
step guidance and pictures to help beginners learn the craft.
HOLIDAY, SPECIAL EVENT BASKETS. Prepare holiday and special event baskets of fruit,
flowers, "goodies". Wholesale or consign to gift stores and advertise custom retail work.
HOME-CANNED GOODS. Take orders or sell home canned goods from your garden. Offer
ethnic, regional, or dietary (low-salt/sugarless) as well as "regular" recipes.
HOME-SMOKED MEATS. With your smoker, recipes and wood selection, smoke and sell your
sausage, hams, ribs and chicken. Offer hot smoked meats & sandwiches for holidays and
HOME PERMANENTS. Specialize in giving "home perms" at "their" place. Go to offices,
homes, hospitals, senior citizen centers by appointment or on a route.
HOME STUDY COURSES. Sell/rent new/used home study courses. Buy new courses on sale
(when available), buy courses back from students. Sell locally and by mail order.
HOMEMAKER'S HELPER. Provide temporary relief or assistance for sick, vacationing or
just plain "pooped" moms. Charge by the hour or job (more than a full-time helper).
HOMEOPATHY. Specialize in natural remedy products and related folklore. Provide
information on "reputed" remedial properties. Be very careful not to offer "cures".
HOROSCOPE SERVICE. Provide horoscope/astrology information to clients -- prepare
manually or use your computer program to select and/or print out the information.
HOSPITAL GROOMING. Assist patients with nail, hair, skin care in hospitals and
nursing homes. License may not be needed to provide an appreciated service on a route.
HOUSE CLEANING. Offer one-time or periodic house cleaning services. Perform the
heavy tasks (shampoo rugs, clean stoves, wash windows, wax the floors, defrost, etc.)
IMPRINTED CLOTHING. Print (or have printed) names, designs, slogans on T-shirts,
hats, uniforms by heat transfer, screen or sublimation for schools, companies, or
INSTRUCTIONAL VIDEOS, CASSETTES. Make recordings of yourself or others teaching
and demonstrating their crafts and specialties. Market via mail or wholesale to stores.
INVISIBLE MENDING/WEAVING. Repair snags, tears, burns in fine clothing and fabrics.
Advertise locally work with cleaners and clothing stores in your area.
JEWELRY SALES. Sell inexpensive to fine jewelry to friends, through party plans,
direct from advertisements, or wholesale to local stores. Compare suppliers constantly!
JEWELRY BOXES. Make fine jewelry boxes (lined, lacquered, inlaid, shell covered)
for gift stores, catalog sales and retail sales. Add music works for extra profits.
JEWELRY CREATIONS. Use your talent and ingenuity to mass produce or individually
create exquisite jewelry -- from virtually anything from diamonds to sliced bamboo.
JEWELRY BUYING (OLD). Buy old, "worn out" or "outdated" jewelry for "salvage".
Actually, rejuvenated old jewelry is quite valuable! Sell "waste" only as salvage.
JUNK JEWELRY ART. Buy old jewelry and create designs on framed velvet backgrounds.
Glue on beads, drill holes for lights. Wire and light for a spectacular display.
KID PHOTO DOLLS. Take or use photos of kids to make various size (up to full size)
"paper dolls" of client's children. Cut out, seal in plastic and mount in slot on sturdy
plywood and base.
KITCHEN SPECIALTIES. Whip up and sell your mouth-watering or prize-winning recipes.
Sell to local restaurants or advertise with big posters at the fair booth. Sell hot, canned
LAPIDARY (GEM MAKING). Operate a "rock shop" in your garage. Cut, polish facet, shape
and mount gems in commercial findings. Sell mounted, unmounted gems and jewelry.
LIVE-IN AGENCY. Check out both prospective employers and workers. Charge fee to find
a reliable widow to stay with elderly person who would otherwise have to go to a home.
LOCAL WHO'S WHO. Compile and publish a directory or index with biographical sketches
of prominent people (pioneers, heros, leaders) in your area, past and present.
LOCAL HEROES. Research and write items about local heroics (police, scouts, lady
pioneers, ancestors). Sell to local publications and again later as a collection.
LONELY HEARTS. Advertise for, list and match names of people who would like to
meet others. Consider age, interests, hobbies, what they like in others, church affiliation,
MACRAME. Make and sell a good selection of hangers and hangings. Take orders for
custom work. Find (keep secret) good sources for materials, sell do-it-yourself kits.
MAGAZINE SUBSCRIPTIONS. Sell a variety of magazine subscriptions from your "office";
Use "gimmicky" ads, give credit for leads and do lots of telephone canvassing.
MAIL ORDER SALES. Find the right product, "showcase" it, advertise it, and sell it
by mail (ad and/or mailing lists). Caution: Heavy competition and many "sharks"!
MAIL ORDER BOOKS. Sell books by mail (most suppliers will drop-ship). Always offer
follow-up products and check several sources before "signing" with any one.
MANICURE SERVICE. Provide nail care service in or from your "salon." Check needs in
hospitals, nursing homes, even office and factory workers on break.
MINERALS AND GEMS. Where petrified wood, meteorites, jade, or other potential gem
minerals are available, gather and process them. Sell finished jewelry and stones.
MINIATURE GARDENS. Create various sizes of garden-like displays of live plants for
hospital sick rooms, boxes for balconies, rooftop planters, offices and residences.
MONOGRAM SERVICE. Embroider names, logos, initials on clothing, uniforms and company
team jackets. Specialize in a style or service, charge extra for custom work.
MULTI-LEVEL SALES. Work with reputable company (e.g. Amway, Watkins) to make money
from sales of merchandise -- both your own sales and those by others that you sponsor into
MUSHROOM CULTURE. Grow and sell mushrooms. Fill standing gourmet restaurant and store
orders, advertise for retail sales. Can, freeze or dry leftovers and stems.
NAIL POLISH MANUFACTURING. Buy red lacquer in bulk and bottles in bulk. Mix in various
colors, bottle and sell. Add your own nail polish remover (acetone mixture).
NARRATING. Use your speaking ability to narrate private or commercial movies, videos,
demos and advertisements. Sell taped versions for slide show presentations.
NATIVE PLANTS. Become an expert on plants native to your locale. Grow, propagate and
improve. Raise the value of your plants and seeds by enclosing an informative brochure in
NATURAL JEWELRY. Make and sell jewelry and decorations from seeds, twigs, berries.
Example: China berry seed necklaces, "moose-apple" pins, acorn beads, willow wreaths.
NATURE'S PRODUCTS. When in an area with wild products (hickory nuts, maple syrup) that
you can harvest, do so! Process, package and sell as genuine products of nature.
NECKTIES. Make and sell exclusive, hand made ties from exotic materials from all over
the world. Offer a wide selection of designs, attach your exclusive label.
NEEDLECRAFT. Make and sell homemade items (pot holders, bonnets, towel rings) to sell
on consignment, to mail order catalog companies, or through parties and ads.
PAPER SCULPTURE. Create and sell your own unique "heads", figures, caricatures, abstracts,
even effigies! Sell for up to $5O each for holidays, promotions, parties.
PAPIER MACHE SCULPTURE. Create a selection of your "standard" caricatures, pinatas and
offer custom versions. Assemble do-it-yourself kits with full instructions.
PARTY PACKAGES. Make up and market complete party packages with innovative games, masks,
favors, stunts and entertainment for various age, size and interest groups.
PARTY PLANNING. Take complete charge of customer's planned party: decorate, schedule
activities, send invitations. Arrange entertainment, catering and clean-up.
PASTE CRAFT. Glue unusual fabrics onto hard surfaces (trays, dishes) to sell in craft
shops. Build stock of fabrics and projects, teach, sell do-it-yourself kits.
PEN PAL SERVICE. Advertise in overseas publications. Offer to enroll host country
citizens in correspondence clubs for US or other nationality pen pals. Offer introductions.
PEN PAL CLUB. Advertise for members and arrange into categories by age, location, sex,
interests, etc. Charge for membership (or newsletter), addresses or "matches" from your files.
PERFUME BAR. Stock and sell a selection of genuine and/or "imitation" brand perfumes
and accessories from your salon (have samples and take orders to start).
PERSONALIZED OFFICE ITEMS. Make and/or sell personalized (engraved or monogrammed)
office accessories: logos, coffee cups, desk signs, paperweights, briefcases, etc).
PET SITTING. Feed, water, clean up after and check on pets twice a day in their homes
while owners are away. Call owners or veterinarian if there are any problems.
PET HOTEL. Board and care for pets in your kennels or cages while owners are away.
Or, work with assistants who provide "foster homes" for unusual or pampered pets.
PET TATTOOING. Offer this permanent identification service to breeders and individuals
to deter theft, expedite recovery of lost pets and confirm lineage (e.g., breeder has record
PIES AND COOKIES. Take orders or contract for baked goods from your kitchen. Deliver
to customers or stores daily with your name and logo imprinted on the cartons.
PILLOWS. Make and decorate designer, fancy, or "down home" pillows to sell in boutiques,
fairs, party plans, sales catalogs and/or advertisements and mail order.
PLANT SCULPTURE. A profitable specialty: braid trunks, shape into interesting forms.
Trim, bend, graft, to create valuable sculptures that bring premium prices.
POMANDERS. Revive this old Egyptian art: process oranges into hardened and long-
lasting sachets. Use spice and perfume mixtures and penetrating cloves: sell!
POPCORN PRODUCTS. Make and market various popcorn base products. Give your recipes
exotic names. Create your colorful holiday and special occasion containers.
POTTED PLANTS. Learn to start (propagate) and groom popular potted plants. Display
in attractive settings, especially when they are in bloom or full foliage.
POTTERY. With your potter's wheel, make, fire and sell your own style of pottery.
Encourage onlookers and students and put your "mark" on every piece you offer for sale.
PRINTS, LINOLEUM. Cut your artistic designs into linoleum blocks; make and frame
your prints. Teach the art, sell kits, publicize student work (great advertising!).
PRODUCT DEMONSTRATIONS. Contract with food brokers to demonstrate consumer products
(prepare and give out samples) in supermarkets, drug stores and shopping malls.
PRODUCTBROKER. Buy a quantity of a product wholesale (preferably at a close-out price)
and advertise it as a "one-time special" locally. Sell leftovers at close-outs!
POTTED PLANTS. Learn to start (propagate) and groom popular potted plants. Display
in attractive settings, especially when they are in bloom or full foliage.
POTTERY. With your potter's wheel, make, fire and sell your own style of pottery.
Encourage onlookers and students and put your "mark" on every piece you offer for sale.
POTTED PLANTS. Learn to start (propagate) and groom popular potted plants. Display
in attractive settings, especially when they are in bloom or full foliage.
POTTERY. With your potter's wheel, make, fire and sell your own style of pottery.
Encourage onlookers and students and put your "mark" on every piece you offer for sale.
PRINTS, LINOLEUM. Cut your artistic designs into linoleum blocks; make and frame
your prints. Teach the art, sell kits, publicize student work (great advertising!).
PRODUCT DEMONSTRATIONS. Contract with food brokers to demonstrate consumer products
(prepare and give out samples) in supermarkets, drug stores and shopping malls.
PRODUCTBROKER. Buy a quantity of a product wholesale (preferably at a close-out price)
and advertise it as a "one-time special" locally. Sell leftovers at close-outs!
PRODUCT REPACKAGING. Buy bulk products (nails, beans, vinegar) by the ton or barrel.
Re-package into neatly labeled packets, pints, boxes and sell for much more.
PUPPET MAKING. Create your own puppets (cartoon, caricatures or custom faces). Give
shows at children's parties, train both "actors" and puppet makers. Sell kits.
QUILTING. Make and sell beautiful homemade quilts from "scraps" in your "spare time".
Take color photographs of each quilt and make a "catalog" to show them.
RAG DOLLS. Make and sell rag, sock and similar stuffed dolls in your
own unique fashion. Attach your label and offer to stores in your area and
via mail nationwide.
READING TO PATIENTS. Visit hospitals, nursing homes or individual
homes and read stories, novels to patients. If time is limited, read a
chapter a week. Charge relatives.
REAL PEOPLE DOLLS. Make and dress doll representations of real people
(heroes, historical, actual clients). Include information about the person.
Present in attractive glass display boxes.
RECIPE SALES. Perfect your favorite recipes. Promote and sell them
individually, in small sets, or collections. Sell something that will make
the cook look great!
REPORT WRITING. Write information or "how-to" articles on subjects in
which you are well versed. Sell to technical publications or advertise and
sell "reports" direct.
RESIDENTIAL POSTCARDS. Take pictures of well-kept homes and make.
RESUME SERVICE. A professional resume writing services: interview and
review qualifications. Slant for types of job sought: include picture on each
resume (computer programs exist).
RUG MAKING. Make sell hand woven (or?) rugs in standard and custom
designs. Offer instructions, materials do-it-yourself kits, plus related
supplies and equipment.
SCARECROWS. Make and sell authentic scarecrows for gardeners and
garden displays. Also, sell kits, complete with frames, straw, and old
clothes and face parts.
SCREEN PRINTING. Set up a silk screen apparatus in your shop to print
anything from a small badge to a large order of real estate signs, even
fabrics and labels.
SEED PACKETS. Collect, sort, label and sell packets of selected
wildflowers or plants native to your area. Include instructions, history
and folklore on each package.
SEED DEALER. Buy bulk seeds from suppliers or farmers. Repackage
into small packets and blends. Add instructions and package along with
folklore info; wholesale to local markets.
SEWING SERVICE. Make repairs and do alterations for non-sewing (busy
bachelor?) clients needing buttons, adjustments. Charge extra for one-day
or "emergency" service.
SEWING CLASSES. When qualified, hold sewing classes in your home.
Offer full courses as well as special "how-to" seminars for specific
techniques. Sell material and supplies to students.
SHELL CRAFTS. Use glue, dyes, toy animals eyes, props and your
imagination to make shell decorations and novelties to sell at fairs and
wholesale to local stores.
SHOPPING SERVICE. Do grocery shopping for clients. Get their list,
buy and deliver. Use your shopping, pricing experience and volume buying to
get best values.
SHUT-IN SERVICE. Call and/or visit temporary or permanent shut-ins on
behalf of absentee relatives. Take magazines, play games, read to them, and
be their friend.
SILK FLOWER RENTALS. Make up silk flower arrangements for weddings,
funerals, bar mitzvahs and banquets. Sell, rent and offer do-it-yourself
baskets, centerpieces, etc.
SNAIL RAISING. Raise and sell fresh "escargot" (edible) snails for
gourmet restaurants. Preserve, package and sell leftovers to local stores
or a food broker.
SOAPMAKING. Learn as a hobby or adjunct to candle making. Create and
sell various shapes, colors, fragrances. Mold prepared solutions or make
your soap from scratch.
SPECIALTY FOODS. Represent one or more suppliers of specialty foods
(diet, ethnic, gourmet) to restaurants, stores and/or individuals.
Advertise for customers.
SPECIALTY MERCHANDISE. Sell a line of merchandise from your catalogs
and samples to retail stores, individuals, and sub-sales efforts like parties
or group discounts.
SPICES AND HERBS. Grow spices and herbs that thrive in your climate
(and greenhouse). Sell dried, blended, freshly cut, in flats or pots,
packets and bunches -- ready for use.
SPIDER FARM. Raise different kinds of spiders: sell webs to
scientific institutions. Sell to schools and laboratories. Write booklets
for each species.
STAMP APPROVALS. Buy U.S. or foreign stamps in bulk; search for
valuables (to sell individually); sell the rest in packets or as approvals
(e.g., 2 for each one kept).
STAMP DEALING. Buy, sell and/or trade postage stamps of the USA or
world. Buy in bulk, sell packets, mixtures, sets and singles to beginning
or intermediate collectors.
STENCILING (FABRICS). Design your own stencils for interesting fabric
designs. Apply to clothing and fabrics for sale. Sell stencils, fabric kits
paints, dyes and supplies.
STORY TELLER. Narrate stories at children’s' parties. Use props
(dolls, pets, puppets) and audience participation. Perfect the stories then
tape or put down on paper.